ByteDance has announced that it will shut down its music streaming service, TikTok Music, on November 28.
The company stated that it is closing the platform to focus on building partnerships with established streaming services like Spotify and Apple Music rather than competing with them.
It will direct users to these platforms through its recently launched “Add to Music” feature, which allows TikTok users to save music tracks they discover on the platform to playlists on their preferred audio streaming services.
TikTok Music is dead.
TikTok is shutting down the the potential Spotify killer worldwide.
Instead, TikTok will focus on the ‘Add to Music App’ feature, which drives fans straight from discovery to consumption on their favorite streaming app.
— Rob Abelow (@AbelowRob) September 24, 2024
TikTok Music has asked users to transfer their playlists to other streaming platforms by October 28th and submit refund requests by November 28th. Additionally, all subscription renewals will be automatically canceled by the closure date. After the platform’s closure, TikTok Music will delete all user account information and personal data.
TikTok’s Struggle to Get Music from Major Labels
TikTok Music was officially launched in Indonesia and Brazil last summer, succeeding ByteDance’s Resso, a long-standing and popular music streaming platform in those regions. The platform expanded to Australia, Singapore, and Mexico a few months later. However, since its launch, the app has faced challenges, primarily due to the lack of music catalogs from major labels.
Earlier this year, Universal Music Group pulled its music catalog from TikTok and TikTok Music over royalty disputes. Furthermore, the app has not received regular updates, which has always raised concerns about its growth and the introduction of new features.