10 Key Password Statistics 2024: Everything You Need To Know

Passwords are the first line of defense in the digital world, yet shockingly, poor habits prevail. From reusing passwords across sites to easily guessed passwords, these weak links invite hackers to exploit your data.

Knowledge is power, and understanding the alarming trends that continue in 2024 is the first step towards better online security. This article will dive into eye-opening password statistics for 2024, exploring what they reveal about our password habits and how solutions like password managers can provide powerful protection against the constant barrage of cyberattacks.

Table of Contents Table of Contents

Key Takeaways

  • 85% of people globally reuse the same passwords across multiple accounts. This puts numerous accounts at risk if just ONE weak password is compromised.
  • Poor password habits leave three in four people vulnerable to hacking. Simple adjustments can have a big impact on your security.
  • Data breaches cost an average of $4.45m in 2023. This can cripple businesses and devastate individuals through identity theft.
  • The top 20 most common passwords can be cracked in under a second. Avoid predictable patterns and increase complexity.
  • Password managers offer a simple and secure solution. They generate unique, complex passwords and store them safely, drastically reducing the risk of compromised passwords.

10 Key Password Statistics 2024

Let’s examine the numbers behind these headlines. Our statistics are sourced from the latest reputable studies to provide an accurate picture of the password landscape in 2024.

1) 85% of People Worldwide Reuse Passwords Across Multiple Sites

This alarming statistic from Bitwarden’s global password study highlights a widespread security risk. Bitwarden’s research reveals that 85% of individuals reuse the same passwords on multiple websites and accounts. This practice leaves people incredibly vulnerable to hacking attempts.

Why does this matter? Suppose you use the same password for your email, online banking, and social media. In that case, a hacker only needs to crack one password to access multiple accounts containing sensitive personal and financial information. This creates a ripple effect, potentially leading to widespread identity theft and devastating financial losses.

Avoid Password Reuse With a Password Manager

Password reuse is often driven by convenience; remembering dozens of unique passwords feels overwhelming. Password managers offer a secure and user-friendly solution. These tools automatically generate strong, unique passwords for each of your online accounts and store them in an encrypted vault. This removes the burden of memorization and significantly reduces your risk of a successful cyberattack.

Generating truly complex passwords is tricky, too, often causing users to keep their passwords relatively simple. Password managers have built-in generators that create random, secure passwords that hackers can’t easily predict.

2) In 2023, Three in Four People Globally Were at Risk of Hacking

A global study by Keeper Security underscores the widespread cyberattack vulnerability due to poor password practices. The study found that 75% of individuals don’t follow expert advice on password security, relying on weak, easily guessed options.

Passwords are like the keys to your digital life. Weak passwords give hackers easy entry points, allowing them to access your emails, bank accounts, and other sensitive information. This can lead to identity theft, financial fraud, and other cybercrimes.

The Keeper Security study also revealed that more than a third of respondents felt overwhelmed when trying to improve their password security. This highlights the need for accessible tools and education to empower individuals to make informed choices about online security.

Many people don’t realize the severity of the risks associated with weak passwords. Education about the consequences of hacking is crucial. Old password habits die hard, especially when there’s a perception of complexity.

Password managers offer a solution by taking the guesswork out of strong security. Here’s how they help decrease your risk:

  • Complexity made easy: Password managers generate long, complex passwords that include a mix of letters, numbers, and symbols, making them extremely difficult to crack.
  • Alerts for compromised passwords: Some password managers integrate breach notifications, warning you if any of your passwords have surfaced in known data leaks.
  • Education and guidance: Many password managers provide security recommendations and help users understand the importance of strong password practices.

3) Compromised Credentials facilitated 19% of 2023 Data Breaches

Compromised passwords and login details remain a major entry point for cybercriminals. In 2023, the IBM and Ponemon Institute report found that compromised credentials caused 19% of data breaches.

The widespread use of weak, reused passwords creates a treasure trove for hackers, fueling account takeovers and widespread attacks. The financial impact of breaches originating from compromised credentials is also significantly higher than the global average, highlighting the escalating damage potential of this type of attack.

But the danger doesn’t end with a single compromised account. Stolen credentials can lead to a cascading chain of security failures:

  • Unauthorized access: The most immediate consequence is hackers gaining direct entry to an account, bypassing security barriers.
  • Network infiltration: A single compromised account can provide a foothold for hackers to move within systems, identifying and targeting more sensitive data.
  • Phishing attacks: Hackers may leverage stolen credentials to craft more convincing phishing emails and compromise additional accounts.
  • Supply chain attacks: Compromised credentials within partner organizations can create vulnerabilities, potentially leading to breaches across interconnected systems.
  • Ransomware deployment: Hackers can use compromised accounts to install ransomware, which encrypts critical data and holds businesses hostage.

Businesses across industries need to be vigilant about protecting user credentials. There are a few steps you can take to fortify your defenses:

  • Enforce strong password policies: Require complex, unique passwords and implement realistic mandatory password requirements.
  • Use multi-factor authentication (MFA): MFA is a powerful extra layer of security that requires users to confirm their identity via a secondary device.
  • Password managers: Encourage employees to use password managers for secure storage and unique password generation across accounts.
  • Employee training: Regularly educate employees on the importance of good password hygiene, the risks of sharing passwords, and how to detect suspicious activity.

By prioritizing password security, businesses can significantly reduce their vulnerability.

4) “123456” Was the Most Common Password of the Year

It may seem unbelievable, but the password “123456” remains alarmingly popular, topping the list of most common passwords year after year. A 2023 study by NordPass, analyzing more than four million leaked passwords, reinforces this concerning trend.

This simple sequential pattern is incredibly vulnerable to cracking. Hackers rely on this sort of security laziness, using automated tools that rapidly guess thousands of common passwords in seconds. The weakness of “123456” is so well-known that many websites now actively block this specific combination.

The problem extends beyond just “123456.” Predictable passwords like “password,” “qwerty,” and personal information are easy targets for both brute force attacks (automated guesses) and targeted social engineering tactics.

To boost your security, follow these principles:

  • Avoid predictability: Don’t include easily guessed information like birthdays, names, or simple number patterns.
  • Increase complexity: Combine uppercase, lowercase, symbols, and numbers. Aim for at least 12 characters.
  • Memorizable randomness: Consider stringing random words together with separators (e.g., “tree-lamp-stapler&banana”).

Password managers create complex passwords for you. They’ll randomly generate unique passwords for each account and store them securely. This way, a breach of one site doesn’t risk your entire digital life.

5) Hackers Can Crack 17 of the World’s 20 Most Common Passwords in Less Than a Second

NordPass’s 2023 most common password analysis highlights the extreme vulnerability of predictable passwords. The study found that hackers can crack 17 out of the top 20 most popular choices in less than a second.

While adding a few numbers like “123456789” might seem clever, this barely increases the cracking time. Basic passwords, including names and simple patterns, are effortlessly broken by modern hacking tools specifically designed for this purpose.

So what can you do to protect yourself? Here are some essential strategies:

  • Think like a hacker: When setting a password, consider whether a cybercriminal could easily guess it. Avoid simple phrases or strings of consecutive characters. An eight-character lowercase password can typically be cracked within a second, but adding a single uppercase letter can increase this time to 22 minutes.
  • Length matters: Longer passwords are inherently more complex. Aim for 12 characters or more.

Hackers often employ tactics like:

Password managers address these risks by generating unique, complex passwords that thwart automated cracking attempts. They also alert you if a password is detected in a data breach, helping you take quick action.

6) 40% of People Are Unaware if Their Passwords Have Ever Been Breached

Despite growing concerns about cybersecurity, many individuals remain in the dark about their online vulnerability. According to Keeper Security’s study, 40% of people have no idea if their passwords have ever been compromised in a data breach.

This lack of awareness is deeply concerning. Passwords exposed in data breaches can be sold on the dark web and used for malicious activities, like identity theft and unauthorized access to accounts. If you’re unaware of a past breach, you can’t take proactive measures to change your passwords and protect your online presence.

Here’s why it’s important to learn if your password has been compromised:

  • Time is critical: The sooner you know about a breach, the faster you can change your passwords and minimize the damage.
  • Mitigating the risk: Changing your compromised passwords renders them useless to hackers, limiting your exposure to further attacks.
  • Taking informed action: Understanding your risk level lets you prioritize which passwords need to be changed urgently.

Fortunately, tools and services can help:

  • Breach notification services: Websites like Mozilla Monitor allow you to check if your email address or passwords have appeared in known data leaks.
  • Password manager breach monitoring: Some password managers, such as NordPass, 1Password, and Dashlane, offer built-in monitoring, alerting you if they find any of your passwords compromised in data breaches.

7) Data Breaches Cost an Average of $4.45m in 2023

The financial consequences of data breaches are staggering. The 2023 Global Data Breach Report by IBM and Ponemon Institute revealed that the average cost of a data breach reached an all-time high of $4.45m. This represents a significant increase from previous years, highlighting the growing financial burden of cybersecurity incidents.

Businesses of all sizes are affected, but small and medium-sized enterprises can be particularly vulnerable due to limited security resources. The costs of a data breach extend far beyond immediate remediation efforts, including:

  • Lost revenue: Data breaches can disrupt operations and damage customer trust, leading to a loss of sales and revenue.
  • Regulatory fines: Businesses may face hefty fines for failing to comply with data protection regulations.
  • Legal fees: Lawsuits and settlements related to data breaches can add significant legal expenses.
  • Reputational damage: The loss of consumer confidence after a data breach can have long-term consequences for a company’s brand.

Strong password policies and the use of password managers play a critical role in reducing the risk and potential impact of data breaches:

  • Minimizing exposure: Strong, unique passwords make it much harder for hackers to infiltrate accounts and access sensitive information.
  • Faster incident response: Password managers enable quick and efficient password changes across accounts if a breach occurs.
  • Employee security awareness: Password managers encourage good password hygiene and make it easier for employees to follow best practices.

8) Passwords Make up Almost 20% of the Dark Web Listings

The dark web has become a thriving marketplace for stolen credentials. A concerning statistic from a CNBC report indicates that passwords and usernames comprise a significant portion (nearly 20%) of dark web listings.

When hackers obtain passwords through data breaches or social engineering tactics, they often sell them on the dark web to other cybercriminals. These compromised passwords are then used for various malicious purposes, including:

  • Identity theft: Criminals can use stolen passwords and personal information to open accounts, apply for loans, or commit fraud in your name.
  • Unauthorized access to accounts: Hackers can use compromised passwords to access bank accounts, social media platforms, and other sensitive online services.
  • Targeted attacks: Stolen passwords can be used to gain further information or access to a specific company or individual.

Password managers mitigate the dangers of the dark web by:

  • Strong encryption: They protect your passwords with top-level encryption, making them of little value if stolen.
  • Unique passwords: Generating a unique password for each account ensures that your other accounts aren’t vulnerable if one gets compromised.
  • Breach alerts: Password managers can alert you if your passwords are found on the dark web, allowing you to take quick protective measures.

9) Age Plays a Role in Password Security

Age plays a significant role in how people approach password security. Keeper Security’s global password study sheds light on the concerning gap between young and older generations.

The study revealed that only 29% of people born between 1946 and 1964 create strong, unique passwords for each online account. In contrast, 40% of people born between 1997 and 2010 prioritize robust password practices, yet they’re overwhelmed with the sheer number of accounts to manage.

Why does this age gap exist? Here are some contributing factors:

  • Digital natives vs. adapters: Younger generations have grown up with technology, while older generations have had to adapt. This influences their understanding of cybersecurity threats.
  • Shifting advice: Password security recommendations have changed over time, potentially creating confusion for those who don’t consistently keep up to date.
  • Confidence in technology: The study also found that 39% of men feel more confident in their password security than 31% of women.

Addressing this disparity is crucial. Here’s how password managers for families can bridge the generation gap:

  • Simplified security: Password managers make strong password creation and management easy, regardless of age or tech-savviness.
  • Visual indicators: Color-coded password health ratings provide clear, actionable feedback for all users.
  • Education and guidance: Some password managers offer security awareness resources, helping bridge the knowledge gap about password best practices.

By understanding these different needs across age groups, we can develop more accessible and tailored solutions, making everyone safer online.

10) Passkeys Are 40% Faster Than Passwords

“IT experts recognize the growing adoption of biometric authentication as a more secure alternative or complement to traditional password-based authentication methods.”– Corey Charles Sr. IT/Cybersecurity Expert.

Passkeys may be set to revolutionize online security by offering a more convenient and secure alternative to traditional passwords. These digital credentials, tied to your specific devices, replace the need to remember and type complex passwords. According to Google, passkeys are significantly faster, boasting a 40% speed advantage over passwords.

How do passkeys achieve this speed boost and enhance security?

  • No typing required: Passkeys rely on biometrics (like fingerprints or facial recognition) or a physical security key, eliminating the need to type complex passwords.
  • Direct device link: Passkeys are tied to a specific device, removing the risk of phishing attacks since hackers can’t access them remotely.
  • Seamless synchronization: Passkeys are automatically synced across your devices, making logins effortless on any device you own.

The benefits of passkeys extend beyond speed:

  • Immunity to phishing: Passkeys effectively eliminate the threat of phishing scams, which often trick users into giving up their passwords.
  • Uncrackable by brute force: Unlike passwords, passkeys aren’t susceptible to brute force attacks, in which hackers guess thousands of combinations.
  • Easier to manage: Passkeys remove the burden of remembering numerous complex passwords, simplifying online account management.

Barriers to Passkey Adoption

While passkeys offer significant advantages, their widespread adoption faces a few hurdles. Not all websites and services currently support passkey technology, so users may need to take a hybrid approach with password management for some time.

Additionally, user education is necessary for effective passkey use and understanding the benefits of this technology.

Device compatibility is another factor, as older devices may not have the hardware to support biometric authentication or secure storage of passkeys.

Passkeys are still in their early phases, but major tech companies like Apple, Google, and Microsoft are rapidly adopting them. This signals a gradual phasing out of passwords in favor of the more secure and user-friendly passkey technology.


The statistics paint a stark picture: poor password habits leave digital identity and finances exposed. However, you can take control of your online security by understanding the risks and making proactive changes.

Remember these key takeaways:

  • Weak passwords are open doors: Hackers can easily exploit simple, reused passwords. Therefore, strong, unique passwords are essential.
  • Data breaches have serious consequences: Protect yourself from identity theft, financial losses, and reputational damage.
  • Password managers offer a simple, powerful solution: These tools automate secure password creation, storage, and breach monitoring.

By choosing a top password manager and paying more attention to your password security, you protect your digital life in 2024 and beyond.


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Richard Sutherland
Technology Expert
Richard Sutherland
Technology Expert

Richard brings more than two decades of computer science, business operations, and full-stack development experience to Techopedia. A Computer Science graduate and former Samsung IT support manager, Richard has taught courses in Java, PHP and Perl, and created code for the public and private sectors. A prolific B2B and B2C tech writer, Richard has worked for Samsung, TechRadar Pro, and more.