The Best Marketing Project Management Software for 2024 Compared

Monday.com is the best marketing project management software owing to its detailed marketing templates—and you can brainstorm new marketing campaigns on whiteboards. However, marketing teams differ in their needs, so we’ve put together a list of the 10 best marketing project management tools, highlighting their best features so that you can pick the one best suited for your business.

The Best Marketing Management Software Ranked

Here’s a quick look at all of our top picks for the best marketing management software:

  1. Monday.com — Overall, the best marketing project management software
  2. Wrike — Best for proofing with 30+ file formats
  3. Smartsheet — Best for spreadsheet-based project management
  4. ClickUp — Best for automations with 15 dashboard views
  5. Teamwork — Best for tracking time taken on marketing projects
  6. Zoho Projects — Best for collaboration with in-built chat and forums
  7. Trello — Best for Kanban boards and marketing templates
  8. Notion — Best for templates and database building
  9. Basecamp — Best for visual representation charts

Best Marketing Project Management Tools Compared

The table below compares all of our top picks for the best project management software for marketing teams, pitting them head-to-head, so you can make a quick decision:

PM Tools Best for Starting Monthly Price Starting Annual Price Free Version Projects Integrations Automation Resource Management
Monday Marketing templates $12/user/month $9/user/month Free plan 3 to unlimited 250-250,000 actions/month — Slack, Gmail, Microsoft Teams, GitLab, Mailchimp 250-250,000 actions/month
Wrike Proofing features $24.80/user/month $24.80/user/month 14-day free trial Unlimited Up to 400 — Power BI, Google Sheets, Miro, Salesforce, Tableau 400+
Smartsheet Spreadsheet management $9/user/month $7/user/month Free plan 2-unlimited 100+ including HubSpot, Slack, Google Drive, Formstack, Dropbox 100/month all the way up to unlimited
ClickUp Automations $10/user/month $7/user/month Free plan Unlimited 1,000+, including GitHub, Google Drive, Zoom, Dropbox, Zendesk 100 to 250,000
Teamwork Time tracking $8.99/user/month $5.99/user/month Free plan 2-unlimited 2,000+ including Stripe, Clockify, Outlook, Slack, Zoho Analytics 100/month to 50,000/month
Zoho Projects Team collaboration $5/user/month $4/user/month Free plan 2-unlimited 50+ including Zendesk, SharePoint, Zoho CRM, Zoho Analytics, Zoho Sprints Unlimited
Trello Kanban boards $5/user/month $5/user/month Free plan 10-Unlimited 200+ including Jira, Slack, Google Drive, Table View, MS Teams Unlimited
Notion Templates $8/user/month $8/user/month Free plan Unlimited 80+ including Calendly, Jira, Miro, Rippling, Trello Basic to advanced
Basecamp Visual charts $15/user/month $15/user/month 30-day free trial Unlimited 28+ including Figma, Notion, AIrtable, Jira, Salesforce

The Best Project Management Tools for Marketing Reviewed

To compile the list of the best PM tools for marketing, we’ve considered factors like ease of use, availability of marketing templates, affordability, and value for money.

Here’s a closer look at what each one has to offer.

1. Monday.com — Overall, the Best for Marketers

Monday.com logo

Monthly Price Annual Price Free Version Projects Integrations Automation Resource Management
$12/user/month $9/user/month Free plan 3 to unlimited 250-250,000 actions/month — Slack, Gmail, Microsoft Teams, GitLab, Mailchimp 250-250,000 actions/month

Monday easily offers the best marketing project management software thanks to its extensive collaboration features and the 15+ highly customizable marketing templates.

For instance, there’s a Campaign Planning template that lets you monitor each stage of a marketing campaign. You can oversee due dates, assign tasks, and receive campaign requests,  for example.

Each template uses several automations and integrations. For example, the above template integrates with Slack so that whenever a task priority changes, a notification is sent to the Slack channel.

Monday also offers digital whiteboard collaboration, where teams can add various elements to brainstorm new marketing ideas. Similarly, you can leave contextual annotations on a document.

Beyond seamless collaboration, Monday is also a pretty scalable solution with four paid plans, starting from $9/user/month. This makes it suitable for businesses of all sizes and needs.

We found its Standard plan at $12/user delivers the best value for money. With this, you get various views like Kanban, Timeline, and Calendar, along with 250 automations and integration per month.

That said, if you’re after time tracking, then we recommend ClickUp, as Monday only offers this functionality on the Pro plan ($19/user), whereas ClickUp offers this on its free plan.

Unsure? Read our full Monday.com review.

Pros

  • Beautifully designed marketing templates
  • Digital whiteboard collaboration
  • 11 board views
  • Good collection of automations and integrations

Cons

  • No time tracking on the first two paid plans

2. Wrike — Best for Proofing on 30+ File Formats

Wrike logo

Monthly Price Annual Price Free Version Projects Integrations Automation Resource Management
$24.80/user/month $24.80/user/month 14-day free trial Unlimited Up to 400 — Power BI, Google Sheets, Miro, Salesforce, Tableau 400+

Wrike, unlike Monday, has a dedicated marketing module with plans starting at $24.80/user/month. Wrike is best known for its dynamic request forms that let you start projects in just a single click.

You can auto-deploy templatized projects with pre-configured tasks, approvals, and workflows. The platform also offers a lot of options for creating these forms.

You can add various custom fields such as date, checkboxes, dropdowns, and paragraphs, and also set the importance level for each question. Proofing is also quite easy on the platform.

You can quickly comment on any file in 30+ formats without downloading and re-uploading. Also, you can put the changed file side by side with the original one for easy comparison.

There are also a lot of automation options, around 400+, on the platform. For instance, when a task reaches a certain stage, you can set an automation to send it directly to the concerned approver.

What we like the most about Wrike is its marketing template. You can choose from options like event management templates, marketing calendars, and sales asset management, among others.

However, the pricing ($24.80/user/month) is a bit on the higher side for small marketing teams, and there’s only one plan on offer, so there are no varying scalability options.

Need more? Read our in-depth Wrike review.

Pros

  • 400+ automation options
  • Detailed analytical dashboard
  • Auto-deploy templatized projects
  • Comprehensive template explainers

Cons

  • More expensive than other tools
  • Only has one plan for marketers

3. Smartsheet — Best for Spreadsheet-Based Project Management

Smartsheet logo

Monthly Price Annual Price Free Version Projects Integrations Automation Resource Management
$9/user/month $7/user/month Free plan 2-unlimited 100+ including HubSpot, Slack, Google Drive, Formstack, Dropbox 100/month to unlimited

Smartsheet is a top choice for marketing teams that are used to using spreadsheets. It’s a spreadsheet on steroids. You can add projects, tasks, and subtasks in rows and columns on a sheet.

You can even add attachments, tag people, and leave comments. That said, you’re not limited to spreadsheets. Smartsheet also offers Grid, Gantt, Calendar, and Card (Kanban) views.

You can set different cell formulas, dependencies, filters, and cross-sheet linkings, too, but what we love most is that, unlike most rivals, you get unlimited reports on its first paid plan.

You also get a dedicated proofing feature that lets others comment on images and videos. This way, you can gather useful insights on ongoing marketing designs without much back and forth.

However, you get this on the Business plan, which costs $25/user/month. With this, you can also set baselines, onboard unlimited editors, and even publish sheets and reports via a URL.

You also have the option to get a few add-ons specifically for marketing teams. For instance, you can integrate with Smartsheet Brandfolder to store, share, manage, and analyze assets.

This includes things like 8K video and 3D images—something you don’t get with other platforms. However, it’s not the most affordable option for marketing teams.

Unsure? Read our full Smartsheet review.

Pros

  • Dedicated proofing in 3D images
  • Classic table-like management options
  • Several automated workflow options
  • Detailed template explainers

Cons

  • Marketing teams will have to choose the Business plan

4. ClickUp — Best for Automation

ClickUp logo

Monthly Price Annual Price Free Version Projects Integrations Automation Resource Management
$10/user/month $7/user/month Free plan Unlimited 1,000+, including GitHub, Google Drive, Zoom, Dropbox, Zendesk 100 to 250,000

ClickUp is one of the best marketing project management solutions if you’re on a budget. Its free plan includes whiteboard collaboration, unlimited tasks, automations, and limited proofing functions.

Besides the whiteboards proving handy for brainstorming marketing campaigns or product launches, ClickUp also offers Mind Maps, which could prove invaluable for marketing teams.

Apart from this, there are 14 other view options, including Timeline, Calendar, Gantt charts, and others. This is what ClickUp is all about, ample options for customization.

For example, you can use the timeline view to spot project dependencies, or you can consolidate numerous projects together into the portfolio view to track all of them from a single dashboard.

This includes an overview of the number of tasks open and closed, overall progress percentage, and end date, for example. You can even set the priority for different projects and view the assignees.

You can also track time for different projects and classify it into billable and non-billable. And you get all this for just $12/user/month. There’s also a $7 plan for teams on tight budgets.

However, there aren’t many dedicated marketing features. For instance, proofing can only be done on PDFs and images. Whereas, platforms like Wrike support 30+ file formats for proofing.

Need more information? Read our full ClickUp review.

Pros

  • 1,000+ templates
  • 100+ automations, even on the free plan
  • Affordable paid plans starting at just $7/month
  • As many as 15 board views

Cons

  • Limited proofing features

5. Teamwork — Best for Tracking Time Taken On Marketing Projects

Teamwork logo

Monthly Price Annual Price Free Version Projects Integrations Automation Resource Management
$8.99/user/month $5.99/user/month Free plan 2-unlimited 2,000+ including Stripe, Clockify, Outlook, Slack, Zoho Analytics 100/month to 50,000/month

Teamwork offers a good mix of project management features, even on the free plan. However, if you’re a marketing agency that bills clients, you’ll like that Teamwork offers affordable time tracking.

You can track billable and non-billable time, set user rates, add clients to your workspace, and set time estimates for tasks. Collaboration is also where Teamwork shines for marketing teams.

Teamwork has a platform called “Spaces”, where you can create, edit, collaborate, and share content across teams and with clients. This content can be anything, including documents and images.

Teamwork is also pretty affordable, with its Starter plan costing a mere $5.99/user, with project views like List, Table, Board, and Gantt, 1,000 automations, portfolio management, and 100 projects.

However, the “Deliver” plan at $9.99/user/month offers the best value. Marketing teams get various reports such as project status reports, planned vs. actual reports, and portfolio health reports.

That said, if 50 or fewer templates aren’t enough, we recommend platforms like Monday or Notion that offer a larger array of templates to create a strong marketing strategy.

Beyond this, you only get 50 active proofs per month, which can be an issue for large teams with several ongoing projects.

Unsure? Read our in-depth Teamwork review.

Pros

  • Affordable time tracking
  • Dedicated document management space
  • Portfolio management on the first paid plan

Cons

  • Not enough marketing templates

6. Zoho Projects — Best for Collaboration 

Zoho Projects logo

Monthly Price Annual Price Free Version Projects Integrations Automation Resource Management
$5/user/month $4/user/month Free plan 2-unlimited 50+ including Zendesk, SharePoint, Zoho CRM, Zoho Analytics, Zoho Sprints Unlimited

Zoho Projects is ideal if you’re looking for a collaboration-friendly project management tool. For starters, you get a social media-like feed where you can view all recent project updates.

Apart from this, Zoho Projects offers personal one-on-one chats as well as group chats. For instance, you can form a separate group of core marketing members to discuss new ideas.

Zoho’s first paid plan costs just $4/user/month, offering excellent value for money. You get features like unlimited projects, time tracking, budgeting, and various automations.

Plus, you get an AI chatbot called Zia, which you can use to add and assign projects and tasks and gain quick insights into project progress, which should prove very handy for marketing tasks.

Zoho is also well-known for its in-house integrations. If you already use Zoho Analytics for insights into your marketing campaigns, you can connect it with Zoho Project to make the process seamless.

Similarly, other popular integrations include Zoho People (For HR functions), Zoho CRM, and Zoho Meeting. However, if you’re a large organization, you might find Zoho Projects a bit too simplistic.

For instance, you’re limited to 30-odd templates, and there are no proofing features for easy collaboration. If this is a problem for you, then we highly recommend Wrike or Teamwork.

Here’s our comprehensive Zoho Projects review.

Pros

  • Very affordable paid plans
  • In-built group and one-on-one chats
  • Excellent in-house integrations
  • AI chatbot for faster day-to-day tasks

Cons

  • Few templates and no document proofing

7. Trello — Best for Kanban Boards and Marketing Templates

Trello logo

Monthly Price Annual Price Free Version Projects Integrations Automation Resource Management
$5/user/month $5/user/month Free plan 10 to unlimited 200+ including Jira, Slack, Google Drive, Table View, MS Teams Unlimited

Trello offers ample marketing templates and excels in Kanban-style management, using cards on a board. Each card represents a task and can be customized with due dates, comments, and attachments.

These boards often use multiple “power-ups”, which are essentially Trello’s third-party integrations. From the free plan onwards, you get 200+ integrations, including communication tools like Slack.

In contrast, with platforms like Monday, you’ll need to pay $12/user/month for basic integrations. This makes Trello one of the best remote work tools for project management.

It’s also great for those on a budget, especially as the base paid plan includes unlimited boards and storage, meaning small teams can manage as many marketing campaigns as they want at just $5.

If you have multiple ongoing projects, you can build a separate workspace with important tasks from different project boards, too, for an easy overview of everything happening across the board.

However, like Zoho Projects, Trello isn’t meant for large teams. You won’t find features like time tracking, extensive reports, or AI functions, as you would with Monday or Wrike, for example.

Learn more in our full Trello review.

Pros

  • Lots of automations on the free plan
  • Dedicated marketing templates with explanations
  • Affordable Premium plan
  • Allows third-party automations

Cons

  • Not ideal for large organizations

8. Notion — Best for Ready-Made Templates

Notion logo

Monthly Price Annual Price Free Version Projects Integrations Automation Resource Management
$8/user/month $8/user/month Free plan Unlimited 80+ including Calendly, Jira, Miro, Rippling, Trello Basic to advanced

Notion is one of the best picks if you love limitless customization. The platform adopts a blank canvas approach where you can add as many “blocks” on a blank page.

A block can be text, images, tables, board views, calendar views, links, or codes. This essentially means you can design your marketing campaign from scratch and build any template you like.

These templates can then be uploaded on the Notion marketplace, where other users can deploy them. As such, you’ll have a whopping 10,000+ ready-made templates to choose from.

Over 1,000 of these are marketing templates, including content calendars, product launch plans, product launch trackers, social media trackers, and campaign calendars, among others.

Notion is also a good pick if you want to build company wikis. A Wiki is like a written database containing important company information such as employee policies and company guidelines.

For instance, marketing teams can just add subpages to a Notion page to build extensive guideline documents on email marketing and product launch steps.

However, Notion has a learning curve, and AI features need to be purchased separately at $8/user/month.

On the fence? Here’s a full Notion review.

Pros

  • 1,000+ dedicated marketing templates
  • Allows building extensive databases
  • Totally customizable pages
  • Separate Notion calendar for scheduling

Cons

  • Has a bit of a learning curve

9. Basecamp — Best for Visual Representation Charts

Basecamp logo

Monthly Price Annual Price Free Version Projects Integrations Automation Resource Management
$15/user/month $15/user/month 30-day free trial Unlimited 28+ including Figma, Notion, AIrtable, Jira, Salesforce

Basecamp is a project management tool well-known for its visual charts and one-page project dashboards best for agile teams. To-do lists are the fundamentals of Basecamp.

You can add as many tasks as you want, assign them to your marketing team, upload documents for each task, and tick them off when they’re done.

Just like Zoho Projects, team members can post updates in the form of messages, allowing others to comment on them. Plus, you can even choose to notify only the people whom the message concerns.

Much like Teamwork, you get a separate space for uploading and sharing important documents, too. You can even reorder and color code files and segregate them into groups for easy accessibility.

There are a lot of visualization options on offer with Basecamp. For instance, its Mission Control feature shows various projects on a single dashboard with their statuses.

Unlike other marketing project management tools, Basecamp offers only two plans—a $15 plan meant for small businesses and a $299 plan for enterprise-level businesses. The latter is quite expensive.

Beyond this, the platform lacks some features like time tracking, automation, and templates. Plus, you only get a Kanban view to organize tasks. Whether this is a problem depends on your needs.

Here’s a full Basecamp review if you want to learn more.

Pros

  • Simple to-do list tracking
  • Different visual charts like Hill chart
  • Built-in team chat option
  • A one-dashboard project overview

Cons

  • No automation and templates

The Benefits of Marketing Project Management Software

EDITOR’s CHOICE

Monday – Affordable, Easy to Use, and Powerful

  • 10+ Project Views
  • Generous Free Plan
  • Powerful Workflow Automation

Marketing teams often work on multiple projects and ideas at the same time and need a tool that can help them manage many pipelines—marketing project management software does just that.

Groups can collaborate on ideas on a digital whiteboard, managers can add projects to a board, assign them to team members, add due dates, and track them in real-time from anywhere.

Marketing involves a lot of moving parts, too. For instance, an email marketing campaign requires three tools—a project manager, an email provider, and a CRM platform.

The best marketing project management software helps teams by offering integration opportunities. You can connect with the apps you need to consolidate all your data into one platform.

Resource management is another area where project management apps prove handy. They offer built-in calendars and task scheduling features showing a bird’s eye view of all member’s availability.

Apart from this, teams can also benefit from asset management, client management, and reporting functions for better decision-making. There are numerous benefits.

How We Ranked the Best Marketing Project Management Solutions

Our team of experts at Techopedia has 13+ years of experience in reviewing the best tech products, including marketing project management platforms and CRM products, for example.

Because we’ve reviewed dozens of these tools, we know what truly makes a platform stand out from the rest and we’re able to accurately review, rank, and compare them.

During our in-house testing, we test every feature the platform offers. In this instance, we put extra emphasis on marketing templates and whether they’re actually helpful for marketing teams.

Also, since marketing professionals need to regularly communicate on various projects, we also took collaboration functionality seriously in our ranking.

Beyond all this, we analyzed the platform’s reputation online, too, this helps us ensure we’re including everything our readers would want to know — both the good and the bad.

How to Choose the Best Project Management Tool for Marketing

EDITOR’s CHOICE

Monday – Affordable, Easy to Use, and Powerful

  • 10+ Project Views
  • Generous Free Plan
  • Powerful Workflow Automation

Here are some of the main factors you need to consider when picking the best project management app for your marketing team:

Collaboration FeaturesMarketing TemplatesClient ManagementReportingPriceGeneral PM FeaturesScalabilityMarketing IntegrationsEase of UseSupport

Collaboration is an important marketing function, which is why you need a project management solution that offers things like built-in messaging tools, document collaboration, mindmaps, and communication integrations like Slack, for example.

Building marketing boards or creating a project plan from scratch can be time-consuming. That’s why you should pick a tool that offers ready-made marketing templates, such as content calendars, project trackers, and email list templates, among others.

If you’re a marketing agency, you may want functions like client billing and invoicing. Look for platforms that offer time-tracking functions and a client portal. The latter will let you keep your clients up to date on project progress and aid in client collaboration.

Prioritize PM tools that let you create reports and dashboards for a quick overview of KPIs, project progress, or team/department performance, aiding in strategic decision-making.

However, not all are feature-rich in this respect—nor do they all offer the same customization. Beyond this, be mindful of the fact that advanced reporting capabilities are limited to higher-end plans.

Project management tools are available at various price points, from $4-$30/user/month. This is a good thing because you will almost always be able to find a tool that’s within your budget; just make sure you zero in on a budget so that you can a) narrow down your options and b) avoid overspending.

While you’re shopping for a marketing-specific PM tool, don’t forget to focus on general project management features that will come in super handy for your business.

Decide what features you absolutely need—this is important since various high-end features like advanced automation, for example, are often reserved for premium-level plans.

From here, you can shortlist your options and zero in on a platform that fits your needs within your budget.

Switching project management platforms can be a nightmare. So, ensure you pick a scalable solution that can accommodate your growing needs. For this, consider the additional features of the higher-end plans, and look at the cost of upgrading your plan.

Even the very best project management software for marketing agencies or teams may lack some functionality that your team needs. This is why it’s important to consider the integrations on offer.

For instance, email marketing tools like Mailchimp may be super important for your marketing team and something they use day-to-day. Be sure to check what tools the platform can integrate with.

As we mentioned earlier, some integrations may also be limited to certain plans, so this is something you’ll want to factor into your decision.

This factor varies from person to person and provider to provider. Tools with ample functionality do tend to have higher learning curves, and sometimes liking a tool comes down to preference.

To determine the ease of use and how much you like the interface, be sure to try any free plans or free on offer.

Lastly, don’t forget to check the available support options on offer. There should be enough communication channels like chat, email, and phone support so that you get quick replies to queries.

Also, see that the support times coincide with your business hours and that there’s no major time difference.

FAQs

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References

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Krishi Chowdhary
Tech Expert

Krishi Chowdhary has half a decade of experience writing buying guides and product reviews for numerous leading technology websites. He spent two years writing for Business2Community.com before joining Techopedia.com. He has a degree in Commerce and extensive experience in the technology industry. He's also the key driver behind TechReport.com's news content, delivering expertise insight into the latest tech and cybersecurity news daily.