Top 10 Most Popular AI Tools That You Need to Use in 2024

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Since OpenAI launched the ChatGPT generative artificial intelligence (AI) chatbot tool in November 2022, the adoption of AI apps has proliferated rapidly — with more than 180m users of ChatGPT as of March 2024, generating 1.6 billion visits a month.

ChatGPT may be the most well-known, but AI tools of all types have begun transforming our workflows and lifestyles and are already used in many industries and sectors, such as the development of healthcare treatments, speech applications, and maps.

AI’s extensive use in daily life is a new development. Scroll on for a detailed breakdown of how AI is being used, how businesses employ it, and predictions of the size of the burgeoning sector, but before then, here are the top 10 AI tools:

Key Takeaways

  • The use of generative AI tools has exploded since November 2022 with the launch of ChatGPT.
  • Since then, hundreds of different AI tools have popped up, giving us all the ability to harness the technology – both in our lives and at our workplaces.
  • These range from AI writing tools, voice generators, art generators, and, latterly video generators, and bespoke tools are carving out niches in various industries.
  • What are the best AI tools in 2024? Let’s find out.

The 10 Most Used AI Tools

1. ChatGPT

The ubiquitous AI chatbot is based on a large language model (LLM) and trained to provide detailed responses to a prompt in natural, humanlike language.

The website received around 1.6 billion visits in January 2024 and dominates the traffic to generative AI tools.


ChatGPT currently has over two million developers and is being used by at least 92% of Fortune 500 companies — not bad for an LLM less than two years old.

2. Character AI

Launched in September 2022, Character AI is a chatbot that uses a neural language model to allow users to find or create a character to interact with. The characters on the site include characters based on books, TV shows, and movies, as well as real people. As of the end of 2023, it accounted for 15.77% of the overall AI traffic, totaling 3.8 billion visits, making it one of the top trending AI tools.

3. QuillBot

Quillbot is an online writing assistant that launched in 2017. The tool paraphrases and restructures text, helping users improve their content. The tools also check grammar, detect plagiarism, and translate text into various other languages.

Averaging 99.6 million monthly visits as of February 2024, it is long established in the realm of AI writers.

4. MidJourney

Midjourney is an AI-powered image generator that launched in July 2022, and creates visuals from natural language text prompts.

As of March 2024, there are 19.3 million registered users on Discord, which is the place to go to write prompts and see artwork come to life in front of you.

5. Hugging Face

Hugging Face is an AI-based data science platform and community that enables users to build, train, and deploy machine learning models based on open-source code and technologies, share ideas, and contribute to projects.

Hugging Face reached a $4.5 billion valuation in 2023, with Salesforce, Google, Amazon and Nvidia as notable backers. It claims to have more than a million models, datasets and apps across the ecosystem.

6. Google Bard / Gemini

Google’s AI chatbot, then know as Bard before being rebranded to Gemini, is a collaborative chat tool that was announced in February 2023 and launched in March 2023. Thanks to Google’s might, it has become one of the most famous AI tools.

The primary difference between Gemini and ChatGPT is that Gemini sources information from the web. And unlike ChatGPT and Microsoft Bing, Gemini was trained on Google’s own LLMs – Language Model for Dialogue Applications (LaMDA) and PaLM 2.

The chatbot boasts a training dataset Size of 750 GB  — equivalent to 1.56 trillion words, and 137 million parameters, and saw an average of 142 million users per month across 2023.

7. NovelAI

NovelAI is a paid monthly subscription service that provides an AI writing assistant for storytelling and text-to-image synthesis. The writing tool was launched in beta in June 2021, and the image generation tool was added in October 2022.

8. CapCut

CapCut is an all-in-one AI platform that enables users to design images, edit, and generate videos within browsers. Launched in 2020, CapCut regularly sits near the top of ‘most downloaded app’ lists across Apple and Android, and by 2023 claimed at least 200 million active users.

9. Janitor AI

Janitor AI is a character chatbot that launched in May 2023, initially based on ChatGPT, allowing users to create their own characters or interact with characters created by other users to craft immersive roleplay experiences.

The model has been adapted so that users can engage in not-safe-for-work (NSFW) interactions with the characters.

10. Civitai

Launched in November 2022, Civitai is a repository for AI art models created for Stable Diffusion, a text-to-image diffusion model. The platform has an extensive collection of models that users can search and customize, making it easy to share and rate custom models, textual inversions, and more.

As of January 2024, the site is estimated to receive 307,000 monthly visitors.

How Are AI Tools Being Used?

AI tools use machine learning (ML) trained on massive data sets to respond to prompts with automatically generated responses or basic tasks. ML algorithms can summarize or create text, edit or design images and video, transcribe audio, check code, and more. They can analyze the data they are fed to make projections and identify patterns. Over time, they can learn from the data and prompts they are given to improve their performance.

There are several different types of AI software. Natural Language Processing (NLP) can analyze, understand, and imitate human language in a way that allows AI chatbots to communicate with users through text or speech. Computer vision carries out image and/or video analysis to identify and classify objects, detect inconsistencies, and recognize patterns.

Big data processing analyzes large volumes of data to make predictions and recommendations, requiring powerful computing resources and efficient algorithms. Decision-making algorithms process the data using techniques such as neural networks or reinforcement learning to recommend decisions with the probability of the best outcomes.

These algorithms can be used in AI chatbots, speech recognition and language translation, modeling and predictive analytics tools, virtual assistants, biometrics systems, and recommendation engines.

These tools have gained popularity more rapidly than any other forms of software application. When it launched in November 2022, ChatGPT became the fastest-ever platform to hit the 1 million user mark – in five days.

Less than a year later, a survey conducted by consulting firm McKinsey in April 2023 indicated that one-third of organizations were using generative AI in at least one business function regularly. Around 40% of respondents said their organizations would increase their investment in AI overall because of advances in generative AI.

The survey also showed that generative AI has captured interest outside of the workplace. Around 79% of respondents said they had at least some exposure to generative AI, either for work or outside of work, with 22% using it in their own work regularly. Unsurprisingly, AI use is at its highest level among respondents working in the technology sector and those in North America.

McKinsey survey August 2023

Less than three months after its launch, ChatGPT reached 123 million monthly active users – achieving the 100 million milestone much faster than TikTok, which took nine months, and Instagram, which took 2.5 years, according to analysts at Swiss investment bank UBS, who added:

“In twenty years following the Internet space, we cannot recall a faster ramp in a consumer Internet app.”

During the period from September 2022 to August 2023, over 24 billion visits were made to the websites of the top 50 generative AI tools, according to analysis by There was an average monthly growth of 236.3 million visits, totaling an average of 2 billion visits monthly. Traffic surged by 3.3 billion in the past three months.

The US contributed 5.5 billion visits, accounting for 22.62% of the total traffic, while European countries accounted for 3.9 billion visits. Over 63% of users accessed AI tools via mobile devices. ChatGPT alone accounted for 14 billion visits, generating 60% of the traffic analyzed.

Analysts and economists believe that the AI revolution is just beginning. Many people who have started incorporating AI tools into their routines and workflows have their favorites, but what are the most popular tools?

The Bottom Line

In the year since November 2022, the use of generative AI tools has exploded. AI chatbot tools have proved to be the most popular so far, generating the largest share of traffic with 19.1 billion visits over the year to August 2023. AI writing tools were well behind, with 1.7 billion visits over the period.

This is reflected in the popularity of ChatGPT and other tools, such as Google Bard, which almost any industry can use to enhance productivity.

The AI industry is growing rapidly, with the top tools attracting billions of visits. When new tools launch, they can attract an initial surge in interest from potential users, driving traffic to their websites. Despite a pullback in traffic of 1.2 billion users following the peak around May, the industry will likely continue to grow as new tools are released and adoption increases.

The generative AI industry is in its early stages and will see further disruptions and market shifts in the future.


What are the top 10 AI tools?

Why is AI so popular now?

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Nicole Willing
Technology Journalist
Nicole Willing
Technology Journalist

Nicole is a professional journalist with 20 years of experience in writing and editing. Her expertise spans both the tech and financial industries. She has developed expertise in covering commodity, equity, and cryptocurrency markets, as well as the latest trends across the technology sector, from semiconductors to electric vehicles. She holds a degree in Journalism from City University, London. Having embraced the digital nomad lifestyle, she can usually be found on the beach brushing sand out of her keyboard in between snorkeling trips.