IT Marketing

Latest IT Marketing Articles

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  Technology Trends

  Reinforcement Learning: Scaling Personalized Marketing

  Personalized marketing for retail consumers and account-based marketing for B2B customers now have proven value. Online interactions with customers generate large...

  By: Kishore Jethanandani | Contributor

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  IT Business

  IT Career Shift: Is College the Only Answer?

  A career shift into information technology (IT) from industries like manufacturing seems like a bridge too far for some.Thinking about such a drastic career change may...

  By: Kishore Jethanandani | Contributor

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  IT Business

  Digital Transformation Without the Judgement

  We all know that the world is changing, that Amazon is coming to eat your business model, and some startup is going to Uberize your market.Unfortunately, "digital...

  By: John Appleby | Chief Executive Officer at Avantra

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  Development

  What Your Marketing Team Needs to Know about Google Responsive Display and AMP Ads

  Things are changing on Google’s Display Network.Last fall Google announced their new responsive display ads (RDAs), rolling them out in several markets. Standard...

  By: Pini Raviv

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  IT Business

  What Makes Web Content Go Viral?

  Marketing is an industry that has been around – in some form or another – nearly as long as commerce itself. However, new forms of media can mean big change...

  By: Andrew Beattie

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  IT Business

  Reaching Potential Customers With White Papers

  “No one reads white papers for fun; they read them for work.” So says the man who calls himself That White Paper Guy, Gordon Graham. White papers generally fit into a...

  By: David Scott Brown | Contributor

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  IT Business

  3 Tips for Developing an IT Marketing Strategy

  Even if you have the best techs and newest equipment of any IT support company or managed service provider in your geographical area, your business may stagnate or even...

  By: Scott Calonico

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  IT Business

  Is It Time for You to Start That Tech Blog?

  You have been in the business for many years. You know so much about the technologies that you have worked with, and you're ready to share your expertise with the world....

  By: David Scott Brown | Contributor

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  IT Business

  The Awakening of Ambient Intelligence

  Ambient intelligence (also known as "ubiquitous computing") refers to electronic network technology that pervades physical environments to the extent that they become...

  By: Colyn Emery

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  IT Business

  Build Your Business with Content Marketing

  The landscape has changed. Some of us remember what life was like before the internet. Whether good or ill, the way we communicate individually with each other has...

  By: David Scott Brown | Contributor

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  Technology Trends

  How Recommendation Systems Are the Way We Shop Online

  Have you ever looked up something online, and before you know it, you're being bombarded with ads on that topic everywhere you go? For example, let's say you're looking...

  By: Kaushik Pal | Contributor

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  IT Business

  How Mobile Computing Changed Business Strategy

  The rise of mobile computing has been nothing short of meteoric - and it's still just a baby. That rise is not defined by the fact that there are 250 million smartphone...

  By: John Okoye