In this section we look at any all issues around customer relationship management and its implementation. See also enterprise apps.

Sales employees want to do what they do best - sell and make the big bucks, not sit at their desks filing reports. That can make CRM a...

Saving CRM: Why Sales Isn't on Board

PSA tools can integrate IT trouble tickets with CRM systems, allowing for better customer care and fewer techs.

Professional Services Automation: The Latest In Business-Boosting Software

Knowing more about how a product fits into a greater high-tech methodology for today’s businesses, as well as understanding how product...

Using Product Management Features in a CRM Solution

Not long ago, customer relationship management (CRM) was thought to be on the decline. But the ride isn't over for CRM software. Find out...

Top 6 Trends in Customer Relationship Management (CRM)

Satisfied customers are the key to a successful business, but what is the key to satisfied customers? Big data and analytics are helping...

How Big Data Can Drive Smart Customer Service

Customer engagement is at the root of all business, but an organization's strategy can make all the difference in its success. Big data is...

Implementing a Smarter Customer Engagement Strategy Using Big Data

These best practices can help companies ensure their efforts toward customer resource management aren't wasted.

Why CRM Strategies Fail (and What to Do About It)

CRM project failure has given many people a distorted view of how beneficial this software can be. Here's how to maximize its benefits.

CRM Project Failure: Do's and Dont's To Help You Avoid It

Social media sites account for nearly a quarter of overall Internet use, giving companies new ways to listen to what their customers are...

CRM Meets Social Media

Find out what distinguishes these two popular enterprise computing applications.