Online Marketing
Reaching Potential Customers With White Papers
White papers occupy an important niche in the realms of technology research and marketing, especially with content marketing
Are You Tracking Your Clicks?
Click tracking can help quantify your advertising techniques by verifying the number of actual site visitors, tracking conversions and...
Build Your Business with Content Marketing
Content marketing is emerging as a powerful strategy by providing consumers with useful content rather than standard advertising
How Recommendation Systems Are the Way We Shop Online
Recommendation systems can help people find what they're looking for - even if they didn't realize they were looking for it! By analyzing...
Why Free Smartphone Apps Are Anything But Free
Free applications are everywhere, but most expect something in return
No, That's Not My Hand In There! Why Sockpuppet Marketing Is Bad News
Sockpuppet marketing is shilling in sheep's clothing. Here, we review this online scourge, its legal ramifications and advice from Google's...
INFOGRAPHIC: The Economics of Fake Twitter Followers
According to this infographic from socialsellingyou.com, at least 11,000 Twitter users have purchased more than 72,000 followers. So who's...
Social Media: How to Do It Right
Most businesses know that they need to participate in social networks as part of an integrated marketing program, but few know how to...
How Much Do Online Marketers Know About You?
Marketers have always gathered data about potential customers, but what they know is getting increasingly specific - and personal
3 Tips for Developing an IT Marketing Strategy
Developing an effective marketing plan is all about knowing what makes your product or service unique and figuring out how to communicate...
What is the difference between viral marketing and conventional marketing?
Every business wants to have a successful marketing campaign, but the choices can be overwhelming. Should you go viral? Conventional? Is...
What is the difference between SEO and SEM?
Find out what separates these two approaches to improving website traffic
What is the difference between PageRank and search rank?
Learn what sets these two important search engine optimization (SEO) concepts apart
What Makes Web Content Go Viral?
Viral marketing and social media marketing are huge buzzwords in the world of online advertising and e-commerce. Learn the basics behind...
6 Key Trends In Online Business
The challenge for online businesses is to avoid being left behind as new trends emerge
