Online Advertising



Developing an effective marketing plan is all about knowing what makes your product or service unique and figuring out how to communicate...

3 Tips for Developing an IT Marketing Strategy


Content marketing is emerging as a powerful strategy by providing consumers with useful content rather than standard advertising.

Build Your Business with Content Marketing


Recommendation systems can help people find what they're looking for - even if they didn't realize they were looking for it! By analyzing...

How Recommendation Systems Are the Way We Shop Online


Free applications are everywhere, but most expect something in return.

Why Free Smartphone Apps Are Anything But Free


Sockpuppet marketing is shilling in sheep's clothing. Here, we review this online scourge, its legal ramifications and advice from Google's...

No, That's Not My Hand In There! Why Sockpuppet Marketing Is Bad News


Marketers have always gathered data about potential customers, but what they know is getting increasingly specific - and personal.