Online Advertising

Learn how to optimize your ads for Google’s AMP technology to maximize the user experience and drive even more engagement.

What Your Marketing Team Needs to Know about Google Responsive Display and AMP Ads

Click tracking can help quantify your advertising techniques by verifying the number of actual site visitors, tracking conversions and...

Are You Tracking Your Clicks?

Developing an effective marketing plan is all about knowing what makes your product or service unique and figuring out how to communicate...

3 Tips for Developing an IT Marketing Strategy

Content marketing is emerging as a powerful strategy by providing consumers with useful content rather than standard advertising.

Build Your Business with Content Marketing

Recommendation systems can help people find what they're looking for - even if they didn't realize they were looking for it! By analyzing...

How Recommendation Systems Are the Way We Shop Online

Free applications are everywhere, but most expect something in return.

Why Free Smartphone Apps Are Anything But Free

Sockpuppet marketing is shilling in sheep's clothing. Here, we review this online scourge, its legal ramifications and advice from Google's...

No, That's Not My Hand In There! Why Sockpuppet Marketing Is Bad News

Marketers have always gathered data about potential customers, but what they know is getting increasingly specific - and personal.