Online Advertising



Learn how to optimize your ads for Google’s AMP technology to maximize the user experience and drive even more engagement.


Click tracking can help quantify your advertising techniques by verifying the number of actual site visitors, tracking conversions and...


Developing an effective marketing plan is all about knowing what makes your product or service unique and figuring out how to communicate...


Content marketing is emerging as a powerful strategy by providing consumers with useful content rather than standard advertising.


Recommendation systems can help people find what they're looking for - even if they didn't realize they were looking for it! By analyzing...


Free applications are everywhere, but most expect something in return.


Sockpuppet marketing is shilling in sheep's clothing. Here, we review this online scourge, its legal ramifications and advice from Google's...


Marketers have always gathered data about potential customers, but what they know is getting increasingly specific - and personal.