The Best Call-Tracking Software: Top 10 for Lead Generation, Sales and Marketing

Getting the best call-tracking software can significantly improve your business processes. You can discover and generate new leads by using advanced reports and analytics tools, boost your search engine campaigns, discover which advertising channels bring you the most customers, and save money while generating the best marketing plan for your business. Most importantly, you can improve the quality of your inbound and outbound calls to reach more prospects and take notes or use call records to turn prospects into clients.

Call-tracking software is essential for lead generation, sales, and customer service teams. So, if you want to boost your conversion rates or drive customer satisfaction, take a look at our guide to the best call-tracking software.

The Top 10 Best Call-Tracking Tools Ranked

Our team of sales, marketing, and customer service experts has researched numerous call-tracking systems. Here are the 10 best software options for call tracking, which excel when it comes to features, reliability, and pricing.

Ooma is the pick of the bunch, thanks to its competitive pricing and integration options. Here’s a brief overview of the best software systems for call tracking.

1. Ooma – Overall, the best call-tracking software in 2023. Great for areas such as sales, marketing, dental, insurance, and hospitality. Besides call analytics, Ooma offers call recording and Salesforce integration options.
2. Vonage – Helps companies reach more prospects and improve their sales pitch based on the latest trends with its powerful reporting and analytics features. Use Call Recording to train and improve customer service and sales teams.
3. HubSpot – Use the Conversion Intelligence feature to get real-time data for every conversation and strengthen your team’s skillset. Helps improve marketing campaigns with its innovative keyword research optimization tool.
4. Nextiva – Stands out with its Call Analytics feature that delivers precise information about conversations, including call location, lead source, and time and date. Rate, share, and record calls to increase your team’s effectiveness.
5. MightyCall – Provides unlimited minutes, SMS, and MMS, with the addition of two local or toll-free numbers. It offers one of the best mobile apps, which allows you to resolve issues on the go.
6. RingCentral – Ideal for medium-scale customer support centers with its comprehensive Business Analytics and Call Log Reports features. You can download desktop and mobile apps and try them for free.
7. Phone.com – Affordable pricing and a 30-day money-back guarantee make this service ideal for freelancers and teams of two.
8. EngageBay – Comes with a powerful CRM and includes a range of tools that will be critical to improving your sales. Use built-in charts to track your campaign’s progress.
9. AgileCRM – Stands out with a premium sales inbound call tracker that immediately detects the lead source, name, and location. It also provides a thorough call report to help teams improve their sales pitch.
10. Zendesk – Robust solution for making and receiving calls from a browser or physical phone. Its failover feature ensures you won’t lose customers in the event of a system failure or a service outage.

The Benefits of Call Tracking

Call tracking provides valuable digital data to help businesses improve and optimize their marketing campaigns, boost conversion rates, and enhance customer satisfaction. Read on and learn why getting the best call-tracking software is key for driving your business forward.

Get the Best Out of Your Marketing Campaigns

Every company faces challenges when looking for the most effective digital marketing strategy. Whether you opt for owned, earned, or paid media, or all three, for that matter, it is crucial to understand which approach brings you the most profit.

Software for call tracking can determine the exact source, whether it’s a PPC landing page, link-building article, billboard, webinar, email marketing campaign, or piece of sponsored content.

This way, you’ll be able to find out which marketing source works best for your company strategy and stop paying for ads that don’t bring results. Consequently, it allows you to focus solely on money-making campaigns, thus helping you to optimize your marketing budget.

Improve Customer Relations

Call-tracking software allows you to use multiple phone numbers, both local and toll-free. This way, your clients can reach you at any time – a key factor for customer satisfaction levels.

Call-tracking tools can route client calls to the first available agent and help you stop losing clients due to frustration or impatience. This type of software also uses advanced algorithms to determine which agents have the most successful closing rates and can forward calls to targeted agents, thus increasing the chances of landing a potential sale.

Most call-tracking software products will record your inbound call history. As a result, you can find out when you receive the most calls and determine peak call hours. This will help you in managing your staff resources to maximize your results.

Get to Know Your Customer

Gathering information about your customer plays a crucial role in any sales process. The more you know about your prospect, the more chances you’ll have to close the sale.

Note-taking features supplied with call-tracking software allow your agents to collect valuable data about potential prospects. This way, you can collect precise location and demographic data about your clients. Moreover, you can save the full conversation history and record data that will be crucial to closing the deal.

Improve Your Sales Team Skills

Call-tracking software analytics lets you find specific details about each conversation. For example, you can determine which agent took the call and how long the conversation lasted. On top of that, you can look at the conversation history and see your agents’ notes. Finally, you can use the call recording feature and listen to conversations between your agents and specific clients.

This feature has many benefits. Learning more about every client is just one of its many perks. More importantly, by having all these details in one place, you can evaluate the skill level and effectiveness of each of your sales team members.

Thus, you can find out which agent needs improvement and use your notes and recorded calls for training purposes.

The Market’s Top Call-Tracking Solutions Reviewed

Here’s an in-depth review of the best call-tracking software in 2023. Read on and find the best solution for your business.

1. Ooma – Overall, the Best Tracking Software in 2023

Ooma is at the top of our list and has many useful features that’ll benefit small businesses – but it can come in handy for larger companies looking to develop their sales and customer service departments, too.

The call-tracking software platform can be easily deployed across a range of sectors, including in hospitality, dental, and insurance, and for nonprofits, among other industries that can benefit from generating new clients.

You’ll appreciate the simplicity of the Ooma interface. It’s intuitive and easy to use. You’ll find everything you need on the main page, which allows you to access options with one click.

The most valuable information is displayed in one place, so you can browse call history and gather details about clients, including their location and the time and date of previous communications.

Besides the default options, you’ll be available to use several other calling metrics. As a result, you can request a daily call summary and filter it as you wish. You can also get daily and weekly metrics.

If you have several websites you use to generate new leads, you can connect them through your Ooma app. Consequently, whenever you receive a new call, you’ll be able to determine its source, which can ultimately help you optimize your lead generation strategy.

All in all, Ooma is one of the best inbound call-tracking software you’ll find. It’s also one of the best VoIP service providers today.

Pricing

Ooma call-tracking software offers three plans, with Essentials being the most popular. It provides 50+ standard features, a virtual receptionist, music on hold, and a mobile app for Android and iOS. This plan is $19.95 per month.

However, if you wish to use the full potential of the best call-tracking software, we recommend going for the Pro Plus plan. This allows you to integrate your Microsoft Office 365 suite with your Ooma desktop and mobile apps. This option unlocks several handy features like Salesforce integrations, hot desking, and call screening.

2. Vonage – Great All-Around Call-Tracking System

Vonage offers a range of tools that help you collect valuable information about every client. It is also one of the best free call-tracking software options on the market.

It’s a great solution for boosting conversion rates and improving lead generation strategies, and its reporting and analytics tools are particularly strong.

You’ll be able to download, save and print call reports. Finding the right option is a breeze thanks to its user-friendly dashboard. From there, you can access all calls and get details about each caller, including the caller’s unique ID, phone number or extension, source device, and location.

You can request a daily, weekly, or monthly report for every caller. You can view up to one month of data – though this is an area where Vonage could improve.

Vonage uses algorithms to analyze records and identify trends, allowing you to better understand each conversation and improve your sales pitch and services. This provides a reliable knowledge source and can be used in sales and customer relations training.

Thanks to the speech-to-text function, you can convert conversations into text. You can use this feature to analyze how your agents handle conversations, helping you to build up your sales pitch strategy.

All of this makes Vonage one of the best call-tracking software systems  – and you can also easily integrate it with most CRM software packages, and most of the best free CRM software tools are supported.

Pricing

You can get Vonage call-tracking software for $39.99 per month per line, with more basic plans available that don’t feature call recording.

3. HubSpot – Popular Lead Generation Call-Tracking Software

HubSpot is one of the best inbound and outbound call-tracking software solutions. It comes as part of the Sales Hub platform alongside many other valuable features for sales and marketing.

The platform boasts a number of features and integrations that make analyzing your marketing campaigns easier than ever. It locates the exact source of your leads, whether it’s a billboard, brochure, or another type of paid advertisement. Also, it analyzes your websites and helps you improve your keyword research to make your marketing efforts more efficient and effective.

The service enables you to call directly from your browser or a connected smartphone. Once you establish the connection, HubSpot will allow you to take notes during the conversation and set statuses for every caller.

Besides providing relevant information about your lead generation campaigns, HubSpot will evaluate every lead and help you prioritize your prospects. That way, you can focus on leads that are more likely to convert, thus increasing your overall sales.

You can also transcribe every call you make for training and review, and the Conversion Intelligence feature can help you create an effective training strategy for your sales reps.

Pricing

The HubSpot Call Tracking feature is available as a part of the Sales Hub platform. You can get it by subscribing to either Professional or Enterprise pricing plans.

If you go for a Professional plan, the call-tracking software will be yours for only $450. The price is a real bargain considering the wide range of other tools you get access to.

4. Nextiva – Take Advantage of the Call Analytics Feature

Nextiva is the best call-tracking software for increasing customer satisfaction and agent productivity. It comes with lots of features like call, voice, and VoIP analytics.

It uses sophisticated algorithms to measure and aggregate data during inbound or outbound calls. Using the Call Analytics feature, you can get the exact number of inbound calls and the date and time of each call, which will ultimately help you better understand your inbound call traffic.

Furthermore, Nextiva gives you the hold time and speed of answers as valuable metrics designed to improve your sales or customer relations team’s effectiveness. On top of that, you can get on-the-spot metrics to measure how your team performs in different situations.

Nextiva is great call-tracking software for lead generation. It shows from which state you receive the most phone calls. This way, you can get precise information about the effectiveness of each marketing campaign. As a result, you’ll know which strategy works best and which needs improvements.

Finally, Nextiva allows you to record, rate, and share calls. This function will enable you to access every call, listen to recordings, and take notes. That way, you can use gathered details to generate useful call reps reports and improve your staff’s abilities.

Nextiva has everything you need to drive your business forward. All you need to have is a stable and fast internet connection, and you’re good to go. If you have a large team or plan to build one, we recommend using some of the best WiFi routers to be available to your prospects 24/7.

Pricing

You can get Nextiva VoIP services for as little as $30.95 per month. However, you’ll have to subscribe to the Enterprise plan if you intend to use more advanced features like call recording, voiceover transcription, and reporting.

While it is true that Nextiva slightly falls behind the best call-tracking software like HubSpot, this service is still good enough for small to midsize companies, especially if you take an extremely affordable price into account. Moreover, you can get a significant discount if you opt for a yearly plan. In that case, the Essential plan price is only $23.95 monthly.

5. MightyCall – Track Calls On the Go

MightyCall offers state-of-the-art mobile apps for Android and iOS users. This is one of the best call-tracking tools for resolving tasks on the move.

You get unlimited minutes, SMS, and MMS with MightyCall. In addition, you can use two local or toll-free numbers. If you need extra phone numbers, you can get them for $5 per each number. The price for an additional international number is only $10.

MightyCall offers handy features such as a call log, call notes, voicemail, and webphone. Reporting features are still unavailable, though their implementation is currently in progress.

Because of that, you can look at MightyCall more as the best VoIP for small business rather than a call-tracking software service. On the flip side, you’ll have real-time analytics available, which can significantly help you in improving your staff skill levels.

Still, MightyCall offers plenty for startups and freelancers. Because of the relatively limited offer of features, this call-tracking service is the best for customer service startups. Your call center can benefit from intelligent call routing, call forwarding, and transfers.

Call recording and voicemail-to-text are the most notable features. You can keep records of every call your sales reps make and use them for educational purposes.

Finally, Mighty Call stands out as the best call-tracker app. The platform is super-intuitive and available for both iOS and Android users. You can make and receive calls, enable voicemail, and create groups and queues from one location. The MightyCall mobile app is great for resolving burning tasks and saving time in the process.

Pricing

You can choose between three subscription plans. Core is the most affordable one and includes unlimited calling, messages, and two business phone numbers. The price of this plan is only $20 monthly.

On the other hand, if you opt for an annual subscription, you can get this plan at a 25% discount. In that case, the price will be just $15 per month.

6. RingCentral – Best Software for Call Centers

RingCentral is the best service for call tracking for small to midsize call centers. It allows your team to view complete phone call history and records. You get a detailed insight into the call’s origin, date, and time, as well as the call duration at any time.

It takes no special skill to use its intuitive and beginner-friendly interface. You can customize your dashboard using pre-defined templates and get interactive reports. Recognize patterns and historical trends to prevent your customer support quality from deteriorating.

You can integrate your RingCentral platform with Office 365, Google, Slack, and other apps that improve communication and collaboration.

Pricing

You can get RingCentral for as low as $20 per month if you go for the yearly subscription. For the same price, you’ll get voicemail subscriptions, voicemail to email, adoption analytics, and real-time quality-of-service alerts.

Also, you can test RingCentral for free by registering and downloading mobile apps from the website. Based on all this, RingCentral is the best software for call center startups.

7. Phone.com – Ideal for Freelancers

Phone.com is among the best Internet phone services. At the same time, it is one of the best call-tracker systems and comes at an affordable price.

The platform is great for both sales teams and customer service companies. It boasts a rich library of features that allows you to easily identify the caller ID, phone number, and location.

You can use the call recording feature to improve your team’s skillset and boost your conversion rates.

The Call Analytics feature allows you to get graphic information about incoming and outgoing calls. You can filter each call by various metrics, including direction, duration, and time of the day. As a result, you’ll be able to identify the busiest hours and generate an effective strategy to produce the best results.

More importantly, Phone.com will provide you with valuable details about your agent’s progress, which will ultimately allow you to recognize top performers.

Pricing

Phone.com is available at $12.74 per user. This is the price for the Basic plan, which includes 500 pooled minutes, one phone number, and 50 standard voice features.

As a result, Phone.com is ideal for freelancers that work in the sales or customer service industry. It also comes with a 30-day money-back guarantee. Thus, if you’re not satisfied with its services, you can terminate your subscription at any time.

8. EngageBay – Feature-Packed Sales Call-Tracking Software

EngageBay offers sales, marketing, and customer service CRMs. You can also purchase these toolsets as a combined all-in-one suite.

The platform supports call tracking via its CRM Telephony feature in the CRM & Sales Bay package. It incorporates a wide range of features designed to improve lead-generation processes.

You can create and import new contacts and dial with a single click on an icon. Furthermore, you can speed up your dialing process by setting timely reminders and preventing your business from losing valuable closing opportunities.

Sales call tracking has never been easier thanks to the Call Analytics and Tracking option. This feature allows you to measure your sales team performance and visualize valuable data via built-in charts.

EngageBay is great for small and larger companies. You can use a number of features that can drive your business forward. Sales calls tracking is a challenging task. For this reason, combining EngageBay with some of the best project management software is a sound strategy to maximize your results.

Pricing

You can get this sales call-tracking software for as little as $11.95 per month. This deal includes calling, third party-integrations, and capacity for up to 500 new contacts and companies. However, if you wish to use more advanced options like Call Scripts, Call Records, and Goals, you can upgrade to the Pro plan for $73.59 monthly.

Engage Bay sales call-tracking software is also available for free, though with relatively few features available. However, a free plan is an ideal opportunity to see how this platform performs in action.

9. AgileCRM – Premium Solution for Tracking Sales Calls

AgileCRM has everything you need to start closing more deals. You can use its CRM to stack leads, add comments, record calls and get real-time lead-scoring reports.

The CRM Telephony feature allows you to track sales calls and get instant information about your team’s performance. As a result, you’ll be able to take your team’s sales skills to the next level by introducing or adjusting existing training sessions.

Use the inbound call-tracking software to measure the effectiveness of your marketing campaigns. AgileCRM will provide an extended report about each caller’s name, phone number, and lead campaign source. Moreover, you’ll be able to input and read comments about your leads prior to, during, or after every call, which is particularly useful for sales teams.

You can use this sales inbound call-tracking system to record and playback calls, which is critical to increasing customer satisfaction.

Pricing

You can get the Telephony feature as a part of the Sales platform. AgileCRM Sales is free for up to ten users and includes lead scoring, email tracking, and appointment scheduling services at no cost.

However, if you intend to use more advanced solutions like call recording, call analytics, and reporting, you’ll have to go for the Enterprise plan. The price of this plan is only $47.99 per month and includes call recording, automated voicemail, and post-call automation features as a part of the deal.

10. Zendesk – Robust Customer Service Call Analytics Software

Zendesk offers an extended list of features that help companies unify and streamline business communications and increase customer satisfaction by improving response time and delivering accurate and precise analytic data.

Besides being among the best virtual phone number providers in 2023, Zendesk stands out with impeccable call-tracking solutions that greatly benefit customer service companies.

Zendesk CRM helps companies increase the quality of customer service by providing vital details about lead sources and caller locations. Some of the most notable call-tracking services are Caller ID, Call Recording, Business Hours, Call Blocking, and Priority Numbers.

Failover is a great feature, as it protects your company’s reputation in case of a Zendesk outage. If, for some reason, a client is unable to reach your company, Zendesk CRM will automatically forward the inbound call to an alternate number.

Finally, the Zendesk call tracker uses sophisticated analytics to display valuable details related to the cost of every call. The Strategic Overview service will provide a closer insight into costs per contract, costs of service, and the total revenue engaged.

Pricing

The Zendesk phone call-tracking system costs $55 per agent per month. Compared to some other popular call-tracker software, Zendesk might seem quite expensive at first.

However, remember that you aren’t only getting a call-track software solution but a full suite of features related to the customer service industry, like a ticketing system, prebuilt analytics and dashboard, customer satisfaction ratings, custom and live analytics, and many others.

Comparison of the Best Call-Track Software

Here’s a brief overview of the best call-tracking software in 2023.

Factors You Need to Consider When Choosing a Call-Tracker Solution

Picking the right call-tracking system doesn’t have to be a headache. Here’s what to look for when choosing the best call-tracking software for your business.

Pricing

The price of a software call-tracking system should correspond to the size of your company and your business needs. For example, if you run a blog serving as the only source lead, you don’t need to look for a call-tracking system with call recording or analytics features. Such call-tracking software is typically more expensive. As a result, you’ll be throwing away your money on services you don’t need.

On the other hand, mid to large-scale customer centers should look for call-tracking companies, like Ooma, with reliable conversation analytic tools that display daily, weekly, and monthly reports.

Reporting & Analytic Capabilities

A great software call-tracking solution should provide you with real-time data about the caller’s location, ID, time and date of the call, and call duration. Also, the best call-tracking software for lead generation will display lead source information, which serves to help you optimize your marketing campaigns.

Moreover, call analytics software should use advanced algorithms to predict conversational patterns and provide valuable historical data to help you adjust your marketing strategy.

Finally, information about call volumes and call duration is vital for evaluating your team and their performance. As a result, you can use such details to improve your staff’s overall approach and increase customer satisfaction.

Customization

If this is your first time using a call-tracking solution, make sure to pick the one with an intuitive and user-friendly interface. Also, you should pick software that allows you to customize your dashboard according to your KPIs. This will make optimizing your processes for tracking phone calls more effective and save time.

Features

Call routing, call recording, and keyword tracking are some of the most notable features every call-tracking tool must have.

Call routing helps you take extra care of your customers. Use this option to forward client calls to your best agent or group. Don’t let your customers wait; give them one-the-spot support at every moment.

Call recording allows you to keep track of the conversations your team members have with clients. This option helps you identify issues, control the quality of conversations and create a perfect training strategy to improve performance.

Call tracking for marketing teams includes keyword tracking options. You should look for a call-tracking system with advanced algorithms to evaluate and optimize your keyword strategy.

Integration Support

As a marketing or sales company, you need appropriate tools to handle business operations, such as SQL databases, Google Contacts, Calendar, Notes, and many other tools needed to keep the workflow going.

Those that prefer to organize their business in one place use CRM software to keep their precious company data in one place.

An excellent online call-tracking tool will be compatible with different customer relationship management systems. As a result, you’ll be able to plan and track marketing campaigns, add new leads and data, and make or receive calls to generate more leads in the future – all from one place.

You won’t have to juggle between apps and waste your precious time. Integrating your call-tracking system with the existing CRM will improve your team’s productivity and help you reach your company’s goals more quickly.

If you don’t use CRM yet, read our full guide on how CRMs work and learn about the benefits of using customer relationship software.

Compatibility

Occasionally, you’ll have to resolve burning problems outside the office. Having a reliable call-tracker app is a must in such a scenario. Because of that, make sure to select a call-tracking solution that is compatible with iOS and Android devices.

Conclusion – What’s the Best Call-Tracking System for Business in 2023?

Including the best call-tracking system in your business plans can help you stop wasting money on zero-result marketing campaigns and focus on sources that produce the most leads. Moreover, using call-tracking features like call reporting and analytics can help you boost your team’s skillset and enhance customer satisfaction.

Ooma is the most reliable call-tracking system we’ve seen, and it comes with tons of additional features that’ll drive your business forward. It delivers detailed call analytics and real-time reports using sophisticated algorithms. What’s more, Ooma offers services for call-tracking for marketing, sales, and lead generation at an affordable price.

Waste no time – take your business to a higher level and get Ooma today.

Call Tracker FAQs