Google Voice Review 2024 — Is it the Best Option for Businesses?

Our Verdict

Google Voice excels at offering high-quality call capabilities at an affordable price

Google Voice is perfect for SMBs looking for a VoIP system that allows unlimited domestic and international calling at an affordable price.

It’s safe and reputable, and we, along with other users, find the UI incredibly easy to navigate, and the call quality is consistent. Easy Google Workspace integrations are the cherry on top.

That said, we find it’s best for basic communication needs as it lacks business numbers, CRM integrations, and detailed call analytics, for example.

At the end of the day, it is a solid VoIP solution. Whether it’s for you depends on your specific needs and your budget.

Pros

  • Very easy to use and set up
  • Offers a free local VoIP number
  • Excellent Google Workspace integration
  • There's a mobile and web version
  • You get a 6-month guarantee

Cons

  • Lacks vanity and toll-free numbers
  • Free version is limited to US users
  • Charges extra for number porting

In this Google Voice review, we cover a mammoth in the VoIP communication space, but as with all products, it’s not perfect, nor is it the best choice for every use case. Here, we’ll explore its core features, pricing, pros and cons, and how it compares to similar products we’ve tested this year.

Google Voice Pricing

Here’s a quick glimpse of what Google Voice’s pricing looks like:

Starter Standard Premier
Starting Price $10/user/month $20/user/month $30/user/month
Domestic Locations Up to 10 Unlimited Unlimited
International Locations Unlimited
International Calling
Unlimited Texting (US)
Users 10 Unlimited Unlimited
Advanced Reporting
Call Forwarding
Voicemail Transcription
Ring Groups
Desk Phone and ATA Support

Starter — $10/user/month

This entry-level subscription allows a maximum of 10 users, making it ideal for solopreneurs, freelancers, and small businesses looking for basic features without any unnecessary bells and whistles.

You’ll get a knowledge base, a user forum, and 24/7 support. However, it doesn’t support desk phones, advanced reporting, or ring groups, amongst others we found in our Vonage review, for example.

This means that it may not be the best fit for you if you want to manage a dedicated in-house sales or customer support team that can help you with call performance analysis and collaboration.

Standard — $20/user/month

This plan is perfect for small to mid-sized businesses as it supports unlimited regional and domestic locations, users, and numbers. You’ll enjoy all the Starter plan’s features, plus:

  • Multi-level auto-attendant — This allows callers to choose options from a menu to ensure the right agent assists them
  • Ring groups — Multiple people in your organization can answer calls from the same Google Voice number
  • Ad-hoc user call recording — Record client calls for evaluation of your sales team’s performance
  • eDiscovery — Use Vault to search for any call logs, voice mails, and text records in your Google Workspace
  • Deskphone support – Set up desk phones with Voice installed in them

This is more in line with other VoIP services we’ve tested. As you’ll find in our Ooma review, for example, these are the features common in business VoIP providers.

Premier — $30/user/month

This is tailor-made for multinational businesses, as it comes with unlimited international locations, so you can manage your teams and employees no matter where they are.

A highlight here is the automatic call recording feature (you can record calls in the Standard plan, too, but only manually). Beyond this, you’ll also get advanced reporting.

Google Voice’s Features

You can do a lot more than place calls. Here are some of the key features we found when we tested the platform for this Google Voice review, plus how we found it compared to others we’ve used.

Ease of Set Up

Select a Google voice a number

Although this isn’t necessarily a feature, it’s worthy of placing at the top of this section. Google Voice is hands down one of the easiest VoIP systems we’ve tried.

Training is unlikely to be necessary. The dashboard lays out everything on the left-hand side, similar to Gmail, making sourcing what you need a breeze.

To get a number, all you need to do is enter the city or area code. That said, unlike some providers like MightyCall that offer free number porting, Google Voice charges $20 for this.

Unlimited Free Text

Google Voice messages

Google Voice offers unlimited messaging for US customers across any synced device. As you may expect, these texts are also displayed in a simple dashboard that looks a lot like Gmail.

That said, what impressed us most is that this is free and offered on the Basic plan. As we explored in our GoTo Connect review, this isn’t the case for many.

For reference, GoTo charges more for its entry-level plan and offers limited domestic texting in the US.

Voicemail Transcription

By leveraging advanced speech recognition technology, Google Voice can transcribe your voicemail into text. With this, you can easily identify the voicemails that need your immediate attention.

In our experience, we noticed that some of the voicemails can’t be transcribed, and on certain occasions, it’s not as accurate as we expected. However, we were surprised to find it was on offer at all.

Still, if this is an area where you can’t compromise on quality, we’d recommend top VoIP services like Nextiva, RingCentral, or Ooma.

Call Forwarding

Google Voice call forwarding

With Google Voice, you can consolidate your phone numbers into one to better manage calls. You can also redirect calls from your work number, landline, and cell phone – and add up to 6 numbers.

Playing around with the settings for this option is a breeze as well, thanks to Google Voice’s admin center. All you have to do is set up your linked numbers and verify them using a 6-digit code.

Besides this, you can even set certain call forwarding rules, like redirecting calls to multiple numbers if there’s no response on one number or having them ring on several numbers at the same time.

Ring Groups

Google Voice’s ring groups let your team members make and receive calls from a single Google Voice number, albeit from a host of different devices.

Moreover, the automatic call routing rules ensure that a certain agent/team receives calls that are meant for them. We were impressed that you can even limit outbound calls.

Beyond this, you can also customize the call routing, including adding a custom greeting. While other providers offer this feature, Google Voice’s ease of use shone through again.

Spam Detection

Google Voice spam detection

Unwanted spam calls are a huge nuisance for businesses, and they can also put you at risk of falling victim to scams. We were surprised to see that Google Voice offers protection against this.

Not all VoIP services include this, or they have call blocking but on a high-end plan. With GV, if you accidentally block a number, you can easily unblock it from the call logs section of the dashboard.

To simplify this, there’s a separate section where you can see spam texts, calls, and even voicemails, like in Gmail. This isn’t common in other VoIP services, so Google Voice hits it out of the park here.

Google Voice’s Integrations

Google Voice seamlessly integrates with Google Workspace, especially with Google Calendar, Google Meet, and Gmail. The best part? You can enjoy these native integrations on the Starter plan.

  • Google Calendar — Set your availability, schedule meetings with Google Voice, and get voicemails for missed calls
  • Google Meet — Have meetings on the go
  • Gmail — Accept, make, and transfer calls directly from your Gmail without switching tabs

The integrations here, although useful, aren’t a match for full-fledged VoIP solutions like 8×8 or GoTo Connect that can integrate with Zendesk, Miro, Shopify, Salesforce, and even Microsoft products.

Is Google Voice Safe?

Yes, Google Voice is completely safe to use. Simply put, it serves as a privacy firewall between you and the callers, and the biggest benefit is that nobody can trace your Google Voice number.

This is because your number is linked to an online account and won’t be listed anywhere publicly. Google also stores your calls and texts in world-class data centers. We’d expect nothing less.

Moreover, the person you call will only see a 10-digit numeric caller ID, with no caller ID name. The caller ID won’t show up in phone number lookup tools, either.

That said, although Google Voice texts are end-to-end encrypted, we have found that voice calls aren’t. As such, to our surprise, competitors like RingCentral offer more robust security measures.

It comes with Transport Layer Security (TLS) and Secure Real-Time Protocol (SRTP), proactive fraud mitigation, FINRA security controls, and HIPAA compliance, amongst others.

Overall, Google Voice is undoubtedly safe, but other platforms do offer a bit more in this respect.

Google Voice Customer Reviews

Google Voice has been praised and criticized by users, causing a spectrum of reviews across various platforms. On Trustpilot, it has a rating of 7.9/10 based on 210 reviews.

Users are as impressed as we were with its ease of use and surprised by its catalog of features. Call quality was another aspect that you’ll find receives a lot of praise — despite the odd complaint on this.

TrustPilot rating of Google Voice

The mobile app, call recording, call screening, and message alerts are some of the most talked-about features, and the functionality of the app across devices is another key highlight in the reviews.

Google Voice customer reviews

As with every product on the market, there are some complaints. We’ve mentioned the occasional call quality and lag issues, but voicemail transcription inaccuracies are another.

On Reddit, we also found a few Google Voice reviews outlining the lack of security measures in place to protect texts and calls. This really isn’t a big issue, though, as it’s not like it has no security.

Google Voice reviews on Reddit

Overall, most of the reviews on Google Voice are positive, and the downsides raised are minor or very infrequent to really use these as the basis of your decision.

What is Google Voice Good for?

Google Voice will serve you well if you’re looking for excellent calling and text messaging features. However, it’s not the best choice for large businesses looking for advanced features.

It lacks detailed call analytics, customization, and integration with CRM platforms, to name a few key ones. For this and more sales and customer-centric features, we recommend Ooma or RingCentral.

However, we need to give credit where it’s due. The call quality is excellent, there’s unlimited international calling to most EU countries on the base plan, and you get unlimited texts in the US.

Cross-platform synchronization is also class-leading, and you can send messages or make calls from your computer and phone using the same number. Plus, the plans are all very affordable.

Google Voice vs Top Competitors

Google Voice is great, but that doesn’t mean it’s the best option for everyone. If it’s not your ideal VoIP solution, here are other options you can consider:

Google Voice Ooma Vonage Phone.com MightyCall
Best For Solopreneurs and startups Any sized business Small businesses Startups Mid-sized businesses
Starting Price $10/user/month $19.95/user/month $13.99/line/month $12.74/user/month $15/user/month
Trial Period 14 days 60 days 14 days Free demo 7 days
Mobile App iOS, Android iOS, Android iOS, Android iOS, Android iOS, Android
Top 3 Features Multi-level auto attendant, unlimited texts,
ring groups
HD audio quality, virtual receptionist, free toll-free number Unlimited meetings, class-leading security,
multi-level auto attendant
Voice tagging, native SMS box, personalized call messages Custom greetings, business hour call routing, call screening
Money-Back Guarantee 6 months 30 days 30 days 30 days

Google Voice vs RingCentral

Google Voice is ideal for freelancers or startups that are active users of Google Workspace products. It’s affordable and comes with essential VoIP features like call forwarding and recording.

On the other hand, RingCentral comes with an array of features and is best for companies that want a full UCaaS platform with visual voicemail extension availability, for example.

When it comes to pricing, we favor Google Voice, as it offers straightforward and affordable pricing plans, while RingCentral’s is complex and, of course, more expensive.

However, the customization and extensive feature set justify the price, as we outlined in our RingCentral review. But Google Voice is best for beginners and basic business communication needs.

Google Voice vs Ooma

Both Google Voice and Ooma provide unlimited text messaging and calling in the US. However, Google Voice is slightly better when it comes to international calling.

In this respect, Ooma is limited to the U.S., Mexico, Canada, and Puerto Rico. However, there’s no doubt that Ooma’s call management features are more advanced than Google Voice.

Also, it offers more integrations with popular platforms, including all the best CRM tools. Ooma is also the go-to for features like call transfers and hold music — and the call quality is hard to beat.

Google Voice vs Grasshopper

So, we’ve established that Google Voice is ideal for the budget-conscious after basic VoIP features. However, if you want to take your customer service to the next level, Grasshopper is ideal.

With multiple extensions, toll-free numbers, and virtual faxes, you can offer customers the best support possible. Price-wise, Grasshopper offers a flat-rate model instead of the per-user one.

On comparing the entry-level plans of both providers, both providers offer serious bang for your buck.

Verdict – Is Google Voice Worth it?

Google Voice is a worthy pick for solopreneurs, freelancers, and startups looking for a simple VoIP service. It’s affordable, easy to use, and integrates well with Google Workspace products.

Unlimited calling (both domestic and international) and texting (in the US) are its killer features – plus essential VoIP features like voicemail transcription and call forwarding are all in place.

That said, if your needs aren’t covered by what’s on offer with Google Voice, then we recommend checking out Ooma — it’s affordable, offers near-perfect uptime, and superb call quality.

How We Test VoIP Services

Our team does rigorous testing to bring our readers unbiased and helpful guides on all things tech. We’re buyers first and understand the need to learn both the good and the bad about a product.

For this, we take products for a two-week-long test, exploring the interface, apps, and the overall functionality of the features on offer. Having tested several other VoIP services, we know the benchmark.

Beyond our own analysis of the USPs and where a product falls short, we also analyze feedback from others. In this instance, we checked Google Voice reviews online.

This ensures we can give an accurate and full account of what you can expect if you decide to use the service for your business. If it falls a bit short for certain use cases, we offer alternatives.

How to Choose the Best VoIP Provider

Here’s a list of key factors to consider when you’re out shopping for a VoIP system:

Price and FeaturesScalabilityEase of UseIntegrationsCustomer Support

It’s important to consider the features on offer with each plan. Common must-haves include call recording, an auto-attendant, call queuing, audio or video conferencing, music-on-hold, and virtual faxing. Sometimes, features you need may only be on a higher-end plan.

If you’re a growing business, choose a service that can grow with you. Make sure it can accommodate many users, integrate with various popular platforms, and offer collaboration features. The last thing you want is to have to migrate to another platform later.

To truly know how easy a platform is to use, we recommend using any free versions on offer. A VoIP service with an intuitive interface will ensure a smooth experience, especially if you’re a beginner — and it means there’s no need for extensive training.

Most businesses use a variety of tools to run their day-to-day operations. Be sure that your chosen VoIP service integrates with your current tech stack. For example, some services offer certain integrations as add-ons or only in higher-end plans.

Pick a provider with multiple customer support channels (online forum, toll-free number, email, live chat, and phone support). Also, be sure that the provider you choose is reputable and offers 24/7 support.

FAQs

Is Google Voice free?

How does Google Voice work?

How do I get a Google phone number?

Is it safe to use Google Voice?

Google Voice Personal vs Business: what’s the difference?

Krishi Chowdhary

Krishi Chowdhary has half a decade of experience writing buying guides and product reviews for numerous leading technology websites. He spent two years writing for Business2Community.com before joining Techopedia.com. He has a degree in Commerce and extensive experience in the technology industry. He's also the key driver behind TechReport.com's news content, delivering expertise insight into the latest tech and cybersecurity news daily.