The 8 Best SEO Website Builders in 2024

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In this review, we’ll take a closer look at the best SEO website builders on the market. We’ll go over the key features and functionalities that make them best for building sites that get recognized by search engines, as well as their pricing, ease of use, built-in technical SEO tool options, and pros & cons.

This will help you compare all the options and make an informed decision for your business, allowing you to make the ideal site that’s fully optimized for search engines, ensuring you get the website traffic you’re after.

The 8 Best Website Builders for SEO

  1. Wix — Best site builder for search engines for its over 900 professional templates and built-in SEO tools
  2. Squarespace — Best website builder for search engines with AI copywriting and built-in SEO checklist
  3. GoDaddy — Best SEO site builder for small businesses and ecommerce businesses
  4. Hostinger — Easy to use SEO website builder, with a powerful AI site builder assistant
  5. Shopify — Best SEO site builder for established retailers who want to start selling online
  6. WordPress — Popular website builder for SEO that supports unlimited pages
  7. HubSpot — Free SEO-focused site builder with built-in tools to help you focus on search engine results
  8. Weebly — Best SEO site builder for free ecommerce store

The 8 Best Website Builders for Search Engines Reviewed

We’ve tested and compared the most popular website builders for SEO on the market, comparing their ease of use, search engine results features and functionalities, pricing tiers, and pros & cons.

These picks have top-rated built-in SEO features, helping you confidently choose the one that’s best for your business.

1. Wix — Best SEO Site Builder for Startups and Small Businesses

wix logo

Best For Startups and small businesses
Free Trial
Top 3 Features ● Over 900 professional templates
● Built-in SEO features and multi-cloud hosting
● Up to 75 lead capture forms
Storage & Bandwidth ● 500 Mb – 35 GB storage space
● 1 GB to Unlimited bandwidth
Price Starting from $4.50/month
Why We Picked It

Wix is one of the easiest-to-use website builders for SEO and offers over 900 professionally built website templates to choose from. Every template is fully customizable, plus you can always start from a blank canvas and utilize the intuitive platform to create your ideal website in minutes.

In addition to building classic websites, Wix can be used to create exceptional online shops, fully optimized blogs, and specialized websites to promote events.

Wix comes with a variety of built-in SEO features that will help you get (and stay) on the first page of Google. These include an SEO setup checklist, accessibility features, and data markup.

You will also find robust SEO guides on Wix’s website that will help you set up Meta Pixels, Google Tag Manager, Google Analytics integration, and other key parameters, so you can boost your website’s visibility and monitor its performance.

Wix also offers fast and reliable hosting, thanks to its multi-cloud hosting infrastructure, ensuring that your website is always up and that it loads in an instant. An added benefit of choosing Wix is a free SSL certificate on every plan, which is great for your website’s SEO.


In addition to a wide variety of templates and built-in SEO features, you get a free domain for one year with Wix, the ability to build and add lead capture forms to your website, as well as a Site Booster app, and Visitor Analytics app, if you opt for one of the premium plans.

Wix Pricing

Wix offers four pricing plans to choose from, all of which offer great value for money.

Wix Plans Monthly
Connect Domain $4.50/month
Combo $8.50/month
Unlimited $12.50/month
VIP $24.50/month

Keep in mind that the bandwidth on the two starter plans is limited (1 GB on Connect Domain and 2 GB on Combo), which is why we recommend the Unlimited or VIP plan in the long run.

All of Wix’s pricing plans function as monthly subscriptions, meaning you don’t have to commit to an annual subscription and pay the full annual price upfront. Instead, you’ll be able to cancel anytime if you decide that you no longer need the service or want to switch to a different provider.

Additionally, you can try out Wix risk-free, thanks to a 30-day free trial. This gives you an option to familiarize yourself with the software before committing to one of the available monthly subscriptions.

Who It's Best For

Wix is excellent for startups and small businesses due to its ease of use and affordability. It’s a great choice for blogs, ecommerce stores, and websites that promote events and services.

Read our full Wix review

Pros pros

  • Fast, responsive, and reliable due to the multi-cloud hosting infrastructure
  • Over 900 professional templates for every type of business and niche
  • Built-in SEO features and rich library of SEO guides
  • Easily scalable, with a wide variety of pricing plans and features
  • One of the most affordable SEO website builders on the market

Cons cons

  • Can’t swap to a different template after the site has been published
  • Limited storage space on all pricing tiers
  • The sheer number of features and functionalities can be overwhelming

2. Squarespace — Best SEO Website Builder for Generating Compelling Copy With AI

A logo of SquareSpace

Best For Selling products and/or services
Free Trial
Top 3 Features ● Advanced SEO features
● AI copywriter
● Built-in invoicing, shipping, and merchandising
Storage & Bandwidth Unlimited storage and bandwidth
Price Starting from $16/month
Why We Picked It

Squarespace is designed to help you build a website to sell anything, from products to your time and expertise. The website templates and easy store setup make it an excellent option for ecommerce websites, professionals offering services, and coaches who want to sell online courses.

The site builder also comes with a rich library of SEO tools. This includes an SEO checklist, an easy meta title and meta description editor for all your pages, image SEO optimizing, and built-in mobile optimization.

What’s more, Squarespace will automatically generate a sitemap for your online shop, so you don’t have to spend days creating one yourself. It also ensures that all your web pages and collection items have static URLs, helping your site get indexed by Google much faster.

One of the biggest advantages of Squarespace over other website builders on our list is that it comes with a built-in AI copywriter. Squarespace AI can quickly create engaging, high-converting, SEO-friendly website copy for you, helping you attract new visitors and convert them into paying customers.


In addition to the built-in SEO features, Squarespace offers professional templates for online stores, websites, and portfolios to help you get started. You’ll also have access to a logo maker, email marketing tools, a course builder, an invoice generator, and other essentials to help you start selling right away.

Additionally, you’ll have the option to hire an expert Squarespace designer and outsource the website-building work to them, so you can focus on growing and expanding your business.

Squarespace Pricing

There are four Squarespace plans you can choose from — Personal, Business, Commerce Basic, and Commerce Advanced.

GoDaddy Plans Monthly Annual
Personal $25/month $16/month
Business $36/month $23/month
Commerce Basic $40/month $28/month
Commerce Advanced $72/month $52/month

Overall, Squarespace is slightly more expensive than its competitors, but it does include features like invoicing, advanced analytics, and online selling, so it’s worth it for businesses that want to sell products and services online.

The Commerce plans are excellent, given that they remove transaction fees on physical products and include advanced shipping and discount functionalities. That said, we’d recommend opting for an annual subscription, as monthly prices for the site builder are about 45% more expensive.

Squarespace also offers a 14-day free trial, letting you test out the site builder before you commit to a monthly or annual subscription.

Who It's Best For

Squarespace is quite expensive, so it’s best for well-established ecommerce businesses who want to revamp their existing website or create a new online shop to sell more products. It offers quite a few advanced SEO tools, so we’d only recommend it to business owners who are experienced with Search Engine Optimization.

Read our full review of Squarespace

Pros pros

  • Offers professional templates for virtually every niche
  • Comes with a variety of advanced SEO tools
  • Features tools to help you promote your business
  • Lets you build an online shop in a few easy steps
  • Comes with a powerful AI that can create website copy for you

Cons cons

  • Quite a bit more expensive than its competitors
  • Requires a decent level of SEO and marketing knowledge

3. GoDaddy — Best SEO Website Maker for Optimizing Every Aspect of Your Site

A logo of GoDaddy

Best For SMBs and ecommerce businesses
Free Trial
Top 3 Features ● SEO Wizard
● AI website building
● Online selling with flexible shipping
Storage & Bandwidth ● 10 Gb – 75 Gb NVMe storage
● Unlimited bandwidth
Price Starting from $10.99/month
Why We Picked It

GoDaddy is an excellent choice if you’re just starting out and building your first website. It allows you to get started for free and leverage the power of AI to create a website from scratch in minutes.

This gives you the ability to familiarize yourself with the site builder and test out all of its features and functionalities in practice before committing to a monthly subscription. All you need to do is answer a few questions, and the AI will create a framework for your website on the spot.

You can then add your content, update the color scheme to fit your brand, leverage the built-in marketing tools to promote your business and add premium features as your business grows.

The website platform also comes with built-in search engine optimization tools to help ensure your site appears in front of your target audience. During the initial setup, you can follow the simple prompts to optimize your home page. Afterwards, you’ll be able to optimize each page, blog post, and image individually.

The best part is that GoDaddy’s SEO Wizard will show you how your site is ranking on Google, so you’ll know when you’ve done a good job.


GoDaddy offers much more than just a website builder. It lets you accept online payments for services, build a full-feature online shop, and start selling on Amazon and eBay right away with flexible shipping options. It also lets you leverage email and social media marketing, thanks to its built-in promotional tools, to get the word out and attract new customers.

GoDaddy Pricing

GoDaddy offers three pricing tiers — Basic, Premium, and Commerce.

GoDaddy Plans Monthly
Basic $10.99/month
Premium $14.99/month
Commerce $20.99/month

The Basic plan is great for people who are just starting out and have limited or no experience with website building. You can always scale up to the Premium plans later down the line if you want access to more advanced functionalities and marketing tools GoDaddy offers.

The Commerce plan is a great option for online stores, especially since it comes with automated inventory sync and sales tax calculation. Additionally, with this plan, you’ll be able to send up to 100,000 marketing emails per month.

You can try out GoDaddy’s premium features for 7 days with the free trial, which is more than enough time to build your website, test out the website builder’s search engine rankings optimization tools and editor, and see whether GoDaddy is the right option for your business.

One thing worth noting is that website hosting is a separate service, starting from $4.99/month for a single website, with 10 GB of NVMe storage and unlimited bandwidth.

Who It's Best For

GoDaddy is ideal for solo entrepreneurs who want to get their ecommerce business off the ground. It greatly facilitates building an online store, tracking your inventory, handling shipping and sales tax, and accepting online payments.

Read our full GoDaddy review

Pros pros

  • Free plan available
  • AI that helps you build your website in minutes
  • SEO Wizard for quick and easy SEO optimization
  • A wide variety of ecommerce features
  • The ability to accept online payments

Cons cons

  • The basic plan is quite limited with basic SEO features
  • Website hosting is a separate service, not included with the website builder
  • Geared towards online selling more so than informational content

4. Hostinger — Best SEO Site Builder for Ease of Use, Thanks to its AI Assistant

A logo of Hostinger

Best For Business owners with decent website building and marketing experience
Free Trial
Top 3 Features ● AI site-building assistant
● SEO content and copy generator
● Built-in SEO and marketing tools
Storage & Bandwidth Unlimited storage and bandwidth
Price Starting from $2.99/month
Why We Picked It

Hostinger is super affordable, offering new users a special deal for $2.99/month on a four-year plan, plus three months for free. You also get a free domain for a year, a free business email inbox, over 150 mobile-optimized website templates, and marketing integrations.

What’s great about Hostinger is that it’s also incredibly easy to use. You can pick from a rich library of professional templates or leverage the website builder’s AI to get your site up and running in seconds.

All you need to do is answer three simple questions to give the AI prompts, and it will generate an entire website for you, complete with images and text. You can then effortlessly edit the AI-generated layout to fine-tune every aspect of the site, thanks to an intuitive editor with drag-and-drop tools.


While Hostinger’s AI creates a foundation that you must build upon, you can also leverage it to generate meta titles and descriptions for your pages, as well as SEO-friendly content and copy for your website.

You can also leverage Hostinger’s AI to build an online store, write product descriptions for every item on offer, and sell up to 500 unique products to customers all over the world.

The website platform also lets you offer over 20 payment options to your customers, track website data (visitors, session time, heatmap, etc.), and features Google Analytics integration and Facebook Pixel for tracking performance and sales.

Hostinger Pricing

There are three Hostinger pricing plans to choose from — Premium, Business, and Cloud Startup.

Hostinger Plans Monthly Annual 2 Years 4 Years
Premium $11.99/month $3.19/month $3.09/month $2.99/month
Business $13.99/month $4.99/month $4.49/month $3.99/month
Cloud $24.99/month $9.99/month $9.99/month $9.99/month

The starter plan (Premium) is decent for smaller websites, such as personal or portfolio sites and blogs, but if you want to sell products or services, we strongly recommend the Business tier, as it comes with a variety of crucial features and offers the most value for money.

Overall, you get great value for money with Hostinger, especially with the Business plan. Sadly, there is no free trial, but the company has a 30-day refund policy. In other words, if you find that Hostinger isn’t the right tool for you, you can cancel your subscription and apply for a full refund within the first month.

Who It's Best For

Hostinger can be used to build websites in a wide variety of industries since it’s quite flexible. It’s also fairly easy to use, but we wouldn’t recommend it for beginners.

While you can rely on AI to build the first draft of your website, it takes a bit of knowledge and marketing experience to fully utilize everything Hostinger offers when it comes to SEO efforts, optimizing the website, and turning it into a money-making machine.

Read our full Hostinger review

Pros pros

  • Affordable plans for new users
  • Super easy to use
  • AI assistant guides you through the site-building process
  • SEO content and copy generator
  • Excellent ecommerce functionalities

Cons cons

  • Requires a bit of experience and marketing knowledge
  • Expensive monthly plans

5. Shopify — Best SEO Platform for Getting Your Ecommerce Store Off the Ground in Minutes

A logo of Shopify

Best For Well-established retailers and ecommerce businesses
Free Trial
Top 3 Features ● POS Lite included with every tier
● Over 70 ecommerce templates
● Dozens of business apps and free tools
Storage & Bandwidth Unlimited bandwidth and storage
Price From $29/month, billed annually
Why We Picked It

Shopify is a complex, robust platform for entrepreneurs and businesses who are serious about ecommerce. It acts as so much more than just a website builder, offering a store editor, a rich library of business apps, a myriad of free business tools, and a whole suite of marketing essentials to help you maximize your sales.

The site builder allows you to freely edit meta titles and descriptions, URLs, image alt text, and product descriptions, so you can ensure that you’re ranking for all the right keywords. It also helps you track performance and identify optimization opportunities, so you can rank even higher.

Additionally, Shopify supports in-person selling through its Point of Sale (POS) system, so it’s a great option for brick-and-mortar businesses and retailers who want to expand by selling online, as well as in-store.

What makes Shopify stand out from similar ecommerce website builders is that it lets you connect your business with up to 10 inventory locations and lets you offer incredible shipping discounts to help entice more customers.


Shopify boasts a simple drag-and-drop interface with over 70 professional, fully customizable store templates. It also offers in-depth site analytics, dozens of apps to enhance your business, promotional tools for omnichannel marketing, and a Shopify POS terminal to support in-person selling.

Shopify Pricing

Shopify offers four pricing tiers — Basic, Shopify, Advanced, and Plus.

Shopify Plans Monthly Annual
Basic $39/month $29/month
Shopify $105/month $79/month
Advanced $399/month $299/month
Plus $2300/month $2300/month

The Basic plan is enough to get started, but if you’re serious about selling products online, we strongly recommend the Shopify plan, as it offers a lot more ecommerce features and lets you add five staff (team) members to your account.

Later on, you can upgrade to the Advanced plan if you want access to custom reporting and analytics, as well as 10x the checkout capacity. The Plus plan is reserved for well-established retailers with deep pockets (it’s crazy expensive), and it locks you into a one-year contract at a bare minimum.

As you can see, Shopify is one of the most expensive website builders on the market, but it’s also undoubtedly the best option for ecommerce. Still, we’d only advise it to people with well-established retail businesses and enough revenue. An ecommerce store has a huge potential to skyrocket your profit, but setting one up with Shopify requires a bit of an upfront investment.

Who It's Best For

We would recommend Shopify to well-established retailers who want to expand their businesses and start selling online, in addition to selling in-person. It’s also a decent option for people who want to build an ecommerce business, provided you have the knowledge and understanding of the industry and ecommerce and SEO best practices.

Pros pros

  • Quick and easy way to edit the SEO elements of every page
  • Dozens of gorgeous ecommerce templates
  • A rich library of business apps (most of which are free)
  • A Point of Sale (POS) system with every plan
  • Supports omnichannel selling (email, ads, social media)

Cons cons

  • Very expensive
  • Only suitable for ecommerce
  • Custom analytics and reporting only available on premium plans

6. WordPress — Best SEO Site Builder for Websites and Blogs With Unlimited Pages

A logo of WordPress

Best For Content agencies and bloggers
Free Trial
Top 3 Features ● Over 50,000 plugins and add-ons
● Unlimited users and pages
● DDoS protection and WAF
Storage & Bandwidth ● From 1 GB to unlimited storage
● Unlimited bandwidth
Price Starting from $4/month
Why We Picked It

WordPress is one of the most popular website builders on the market and for a good reason. It offers hundreds of themes and over 50,000 plugins and add-ons, including plenty of SEO plugins, so your options are virtually limitless when it comes to creating a site aimed at high search engine rankings.

Another reason why businesses opt for WordPress is its ease of use. This site builder was designed to make it easy for anyone to build their dream website, regardless of their experience. It also offers a staging server, so you can change different elements of your site in a safe environment and see the results without actually impacting the live website.

A WordPress website is also the best option for large blogs with hundreds or thousands of pages. It lets you easily create categories for all your different content, edit your articles, add images and embed videos, and include FAQs, notes, jump links, tables, and more.


When it comes to SEO features, WordPress mostly relies on its plugins — more specifically the Yoast plugin. This lets you easily add a meta title and meta description to every page of your website, as well as create clean URLs that contain your main keyword.

Additionally, the plugin follows SEO best practices and will notify you when your metadata is missing a keyword or is too long and will be cut off by Google. You’ll also get notifications of other on-page SEO elements that you should improve, such as keyword density and readability.

Other key features of WordPress include inventory management, product upsells, DDoS protection, a web application firewall (WAF), and an in-depth site analytics dashboard.

WordPress Pricing

WordPress offers six different pricing plans for its website builder.

Hostinger Plans Monthly Annual
Starter $9/month $4/month
Explorer $18/month $8/month
Creator $40/month $25/month
Entrepreneur $70/month $45/month
Cloud $65/month $65/month
Enterprise $25,000/year $25,000/year

You can get started for as little as $4/month on an annual Starter plan and upscale as you grow and expand your business if the need for advanced functionalities arises.

That said, if you want to create a blog with hundreds of pages or an ecommerce store, you’d have to opt for either the Creator or the Entrepreneur package, which are a bit more expensive, but still offer great value for money.

There’s also a free plan that serves as an unlimited free trial and lets you try out WordPress without having to commit to a monthly or annual subscription. Granted, you’ll have limited access to the website builder’s features and functionalities, but it’s still a good way to test WordPress in practice and see if it’s the right choice for you.

Who It's Best For

WordPress is best for content agencies, bloggers, entrepreneurs, affiliate marketers, and other businesses that create a ton of information content. While it can be used to build sites that aim to promote services as well, there are better options that are less overwhelming and offer higher value for money, such as Wix and Squarespace.

Pros pros

  • Relatively easy to use
  • Over 50,000 plugins and add-ons
  • Hundreds of website themes to choose from
  • Great built-in SEO tool feature set
  • Superb reliability and website security

Cons cons

  • The sheer number of features and plugins (including SEO plugins) can be quite overwhelming
  • Plugins often conflict with one another and cause site crashes

7. HubSpot — Best Free Site Builder With Built-in SEO Tools

A logo of HubSpot

Best For Building a free one-page website
Free Trial
Top 3 Features ● Hundreds of website themes
● Built-in SEO features
● Landing page builder
Storage & Bandwidth Unlimited storage and bandwidth
Price Free
Why We Picked It

HubSpot offers a free website builder that’s relatively simple to use, all the while offering all of the essential editing tools you need to fine-tune every element. The platform features a simple drag-and-drop editor, lets you choose from hundreds of themes, and even lets you add a custom domain for free.

You can even set up URL redirects, auto-generate a sitemap, and configure the site’s language settings.

That said, you won’t get any advanced functionalities, add-ons, SEO plugins, or anything of the like with HubSpot’s website builder. Everything else is locked behind other products in HubSpot’s arsenal, such as their CMS and marketing platform.


HubSpot’s platform is rather simplistic. You’ll get all the essential features, like the ability to include forms and CTA (Call to Action) buttons on your pages, embed images, videos, and a calendar, and add payment options to your pages. However, that’s pretty much the extent of the free website builder’s functionality.

HubSpot Pricing

As mentioned, the HubSpot site builder is free. There are no paid options for the website builder, but you can “upgrade” by purchasing one of the tools in HubSpot’s arsenal if you want to generate leads, create marketing campaigns, build a multi-language website, or start selling online.

Here’s a quick rundown of the different tools you can add to your HubSpot account and their monthly prices:

HubSpot Plans Monthly
Website Builder Free
Starter Customer Platform $15/month
Starter Marketing Hub $15/month per seat
Sales Hub Starter $15/month per seat
Content Hub Starter $15/month per seat
Operations Hub Starter $15/month per seat

While this pricing structure seems great since you only pay for the tools you need, it can get quite expensive if you end up subscribing to a couple of different products.

We also dislike that some of the key functionalities, like being able to build a multi-language website, are locked behind different products, like the customer platform, rather than being offered as a paid upgrade of the website builder.

Who It's Best For

HubSpot is best for people who aren’t looking for just a website builder but also want marketing, sales, and customer service tools to grow their business and maximize revenue. That said, the website builder is free and you don’t have to purchase any other products, so if you need a simple site, HubSpot might just do the trick, free of charge.

Pros pros

  • Free website builder
  • Simple and easy to use
  • Hundreds of themes to choose from
  • Built-in SEO optimization tools

Cons cons

  • Your website will have the HubSpot logo on the free plan
  • The website builder is rather simplistic

8. Weebly — Best SEO Web Builder for Making a Free Online Store 

A logo of Weebly

Best For New ecommerce businesses and retailers who want to start selling online
Free Trial
Top 3 Features ● Built-in SEO and lead capture tools
● Automatic sales tax calculation
● Cart abandonment emails
Storage & Bandwidth ● From 500 Mb to unlimited storage
● Unlimited bandwidth
Price Starts from $10/month
Why We Picked It

Weebly is another decent website builder with a free plan. What’s unique about Weebly is that you can build an entire store for free, with unlimited items, inventory management, and automated sales tax calculation.

It also comes with free SEO and lead capture tools, so you can rank high on SERPs and turn website visitors into leads and paying customers.


Weebly’s platform lets you quickly and effortlessly optimize your web pages, metadata, and product descriptions. It also offers a ton of crucial ecommerce functionalities, such as vouchers, discounts, cart abandonment emails, real-time shipping, item badges, and advanced ecommerce insights.

On the premium plans, you can also add product reviews to your site, so your customers can voice their level of satisfaction and help you build your reputation and convert other website visitors more easily.

Weebly Pricing

There are four pricing plans to choose from — Free, Personal, Professional, and Performance.

HubSpot Plans Monthly Annual
Free Free forever Free forever
Personal $13/month $10/month
Professional $16/month $12/month
Performance $26/month $29/month

The features and functionalities on the Free plan are more than enough to build an ecommerce store from the ground up and start selling, and it’s super easy to upscale to a premium plan later down the line.

Overall, the subscription price of Weebly is quite affordable and you’ll get a ton of value for money with this website builder. The only downside is that it’s strictly geared toward ecommerce.

Who It's Best For

Weebly is excellent for people who either just got into ecommerce and want to take a stab at building their own store or retailers who want to expand their business and start selling products online as well.

Pros pros

  • Excellent free plan
  • Great value for money on premium plans
  • Templates for mobile optimization
  • Built-in SEO features
  • Unlimited items on all plans

Cons cons

  • Only viable for ecommerce websites
  • Runs Square ads on your site with the free plan
  • Limited storage and bandwidth on the free plan

The Best Website Builders For SEO Compared

Here’s a reference table with all the key information on every SEO website builder we’ve reviewed, so you can see how they compare head-to-head and choose the best one for your business:

SEO Website Builders Free Trial Cheapest Paid Plan Top Features 
Wix $4.50/month 900+ templates, multi-cloud hosting, 75+ lead capture forms
Squarespace $16/month Advanced SEO features, AI copywriter, built-in invoicing and merchandising
GoDaddy 1 month $10.99/month SEO wizard, AI website building, online selling
Hostinger $2.99/month AI site building assistant, SEO content and copy generator, Built-in SEO and marketing features
Shopify $29/month 70+ templates, free and paid business apps and tools, POS Lite with every plan
WordPress 15 days $4/month Over 50,000 plugins and add-ons, unlimited users and pages, DDoS protection, and WAF
HubSpot Free forever plan Free Hundreds of website themes, Built-in SEO features, Landing page builder
Weebly Free forever plan $10/month Built-in SEO and lead capture tools, Automatic sales tax calculation, Cart abandonment emails

Free Vs. Paid Website Builders for SEO — Which is Better?

Free plans and free trials are a great, risk-free way to get started with a website builder, learn all the ins and outs, and create a first draft of your website. This is especially true for people who have no previous experience with these tools, as you can take your time and plan around with all the different tools and functionalities without losing any money.

However, free SEO website builders are typically quite limited in terms of their functionality. They tend to come with basic SEO tools and only allow you to have a handful of pages on your site, run ads on your homepage, or limit your bandwidth.

Since your website will be the foundation of your business online, we recommend investing in a premium website builder. You can always start with a free plan and upgrade to a premium one later down the line, but we recommend doing so sooner, rather than later, as you’ll have much more freedom to edit the website and access advanced SEO tools and functionalities.

Is Wix or WordPress Better for SEO?

Both are excellent, but Wix has a slight advantage when it comes to ease of use and the available design options. Wix also offers over 900 professional templates to choose from and relies on a multi-cloud hosting infrastructure, which helps improve the stability of your website.

As far as SEO features are concerned, the two website builders are evenly matched to help you target search engine results pages, so you won’t go wrong with either one.

How We Review and Test Website Builders

To provide our readers with accurate and well-informed recommendations, we test the most popular website platforms on the market to find the best options for you. Our methodology consists of the following criteria:

  • Ease of Use – We assess the user interface and overall usability of each website builder to determine how intuitive and beginner-friendly it is.
  • Template Variety and Quality – We evaluate the range and quality of pre-designed templates offered by each website builder, considering factors like aesthetics, customization options, and industry-specific templates.
  • Customization Options – We examine the level of customization available within each website builder, including the ability to modify layouts, fonts, and colors, and add custom CSS or HTML code.
  • Mobile Responsiveness – We test the responsiveness of websites created with each builder to ensure they display correctly and function smoothly on various devices, including smartphones, tablets, and desktops.
  • Speed and Performance –  We measure the load speed and performance of websites built with each platform, considering factors such as page load times, image optimization, and caching options.
  • SEO Features – We analyze the built-in SEO tools and features offered by each platform, including meta tags, sitemaps, URL structures, and integration with analytics platforms.
  • Ecommerce Functionality – We evaluate the ecommerce capabilities of each website builder, assessing features such as product listings, inventory management, payment gateways, and order processing.
  • Integrations – We look at the integration capabilities of each website builder, including compatibility with third-party tools and platforms such as email marketing software, CRM systems, and social media networks.
  • Customer Support – We test the responsiveness and availability of customer support offered by each website builder, considering factors such as available support channels, response times, and user satisfaction ratings.
  • Scalability and Flexibility – We evaluate the scalability and flexibility of each website builder, considering factors such as the ability to add new pages, features, and functionality as the website grows and evolves.
  • Security Features – We review the security features of each website builder, including SSL encryption, malware scanning, and regular security updates, to ensure the protection of user data and website integrity.
  • Analytics and Reporting – We examine the analytics and reporting capabilities of each website builder, including the availability of built-in analytics tools, integration with external analytics platforms, and reporting options for tracking website performance and visitor behavior.

How to Choose the Best Website Builder for SEO

Here are the key criteria for choosing a website builder that perfectly aligns with the unique needs of your business:

Evaluate Your Specific NeedsBudget & Value for MoneyEase of UseKey FeaturesDesign Options & CustomizabilityCustomer Support

Consider what you want your website to look like and what its primary function will be. There’s a world of difference between building a personal blog, an ecommerce website, or a site that sells services.

Carefully go through the list of features available on each plan and compare multiple website builders before you make your final choice.

Set your monthly budget for the website builder and compare the pricing plans of different options. Make sure to choose the one that offers all the essential functionalities you need on a plan you can afford.

Also consider how much storage and bandwidth you get, and what advanced features are available on different subscription tiers, so you can gauge the value you get for your money.

Consider how easy or difficult a particular website builder would be to use. Based on your experience with these tools, opt for the one that offers all the key features you need but won’t overwhelm you with dozens of functionalities you don’t need or will have to spend weeks figuring out.

Make a list of all the key features you want the website builder to have. These can be anything from supporting online ordering and shipping to allowing you to build a membership site.

Check the available design options and the level of customization different website builders support. You want your website to be unique and reflect your brand, rather than being a generic, templated website with a few images changed. The best way to gauge this is by starting a free trial or signing up for a free plan.

If you run into an issue with your website, it’s critical that you’re able to quickly get in touch with the website builder’s customer support team. We recommend choosing one with fast, responsive, professional customer support so you can get your issues resolved as soon as possible.

Our Other Website Builder Guides

Here’s a list of our other useful website builder guides that will provide you with key information and help you make an informed decision:

Search Engine-Focused Website Builder FAQs

What is the best website builder for SEO?

What type of website is best for SEO?

Is Wix or WordPress better for SEO?

Is WordPress better than GoDaddy for SEO?

Is it better to have .com for SEO?

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Aleksandar Stevanovic
Software Reviews Expert
Aleksandar Stevanovic
Software Reviews Expert

Aleksandar Stevanovic spent 10 years honing his craft as a freelance content writer. He has a degree in Economics, and extensive experience in software, crypto, and cybersecurity industries. He covers a multitude of topics, writing factual and informative articles, helping individuals better understand the intricacies of the online world. Over the last two years, his research focus shifted more towards tech and software content, as evidenced by his publications on CEX.IO, Business2Community, and Techopedia. He believes in simplifying complex topics and bringing them closer to like-minded individuals. His work is as detail-oriented as it is creative, and is designed to…