Best Website Builder For Small Business in 2024

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The best website builder for your small business should increase your customer engagement and facilitate growth. However, choosing the best website builder for your business involves more than just picking the most popular option.

If you’re a small business owner, you know that you need a website that is easy to use, affordable, and customizable to fit your brand. You might be lacking in technical skills or have a tight budget, or you might need a ton of design flexibility and the ability to expand your website as your business scales.

Each business is unique and with different requirements. This guide will help you find the best website builder for small business owners that suits your specific needs. Let’s dive in.

The Best Website Builders for Small Businesses 2024

Wix - User-Friendly Option For First-Time Website Builders

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GoDaddy - Solid Customer Support Network For Small Business Owners That Need A Bit Of Extra Help

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Squarespace - Stylish, Beautiful Templates, Perfect For The Artist Or Creative Small Business Owner

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Shopify - Everything You Need For Launching Your Ecommerce Small Business

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Weebly - Best Free Option For Small Business Owners On A Budget

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Hostinger - Lets You Build An Affordable Small Business Website Using AI

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BigCommerce - Unlimited Product Listings & Multi-Channel Selling For Businesses Expecting To Scale

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The Best Website Builders for Small Business Options

  1. Wix: Most user-friendly website builder for beginners
  2. GoDaddy: Best small business website builder for its customer support channels
  3. Squarespace: Best small business website builder for creatives and bloggers with beautiful design features
  4. Shopify: Best e-commerce website builder for small business
  5. Weebly: Best free website builder for small business
  6. Hostinger: Most affordable AI website builder for small business needs
  7. BigCommerce: Most scalable e-commerce site builder for small businesses with unlimited product listings and multi-channel selling

The Best Small Business Website Builders Reviewed

We focused on essential criteria like features, pricing, and template options but also looked at unique selling points these website builders offer to help your business. Let’s dive into our detailed reviews of the best website platform for small business owners.

1. Wix– Most User-Friendly Website Builder for Small Business

Best For Most User-Friendly Small Business Website Builder
Free Trial
Top 3 Features ● Drag-and-drop interface
● Wide range of templates
● Advanced SEO tools
Storage and Bandwidth Free plan: 500MB of storage and 1GB of bandwidth
Paid plans: 100 GB of storage and unlimited bandwidth
Price Starting from $17/month
Why We Picked It

Wix stands out as one of the best website builders on the market today for its exceptional user-friendliness, which is targeted to beginners. Its extensive collection of design templates for small service businesses makes it easy to build a website no matter your niche, and it’s an easy website builder for small business owners looking to establish a professional online presence quickly.

Wix’s diverse range of apps provides opportunities for expanding functionality to meet various business requirements, and its simple drag-and-drop editor allows users to build beautiful websites without coding knowledge.


Wix offers over 500 customizable templates and built-in SEO tools that are essential for optimizing content to enhance search engine visibility. These features make it easy for users to tailor their sites to meet specific business needs while optimizing their content for search engines.

This platform supports various functionalities, from e-commerce operations to some of the best website tools for small business owners, like blogging, appointment scheduling, and the like. In addition, Wix enhances website functionality through its extensive app market, providing access to many third-party applications and integrations. This includes apps for advanced e-commerce tools, marketing, social media integration, and analytics tools.

Wix Pricing

Wix has different pricing plans, from basic site features to advanced business solutions. Each plan includes a custom domain, no Wix branding, and 24/7 customer care, ensuring a professional and seamless user experience.

Wix Plans Monthly
Light $17
Core $29
Business $36
Business Elite $159
  • Light — This plan is ideal for new businesses or small-scale e-commerce activities. It offers essential tools to get a primary site up and running. This includes 2 GB storage space and essential marketing and analytics tools to help track and engage visitors.
  • Core — The Core package suits businesses looking to engage a broader audience with enhanced marketing capabilities. This plan offers 50 GB storage, enhanced marketing features, and standard analytics to improve site performance and visitor insights.
  • Business — The Business plan provides 100 GB of storage and a complete set of marketing features. It is recommended for companies looking to expand their online presence.
  • Business Elite — This plan is perfect for large businesses requiring advanced features. This top-tier plan offers unlimited storage for extensive web projects and advanced marketing and analytics tools for in-depth tracking and optimization.

Wix’s pricing plans are designed to cater to a variety of needs so businesses can find one that fits their requirements and budget.

Who It's Best For

Wix is ideal for small business owners, particularly those in the service sector. This includes consultants, artists, and local shop owners who want to establish a solid online presence without dealing with complex design processes.


  • User-friendly interface
  • Drag-and-drop editor
  • Wide selection of templates and apps
  • Advanced SEO features and mobile optimization


  • The free plan displays Wix ads
  • Limited flexibility with template switching
  • Higher plans can be pricey compared to alternatives

2. GoDaddy – Best Website Builder for Customer Support

Best For Small Businesses Needing Extra Customer Support
Free Trial
Top 3 Features ● Comprehensive website builder and marketing suite
● Social media integration
● 24/7 customer support
Storage and Bandwidth Storage ranges from 25 GB to unlimited
Unlimited bandwidth
Price Starting from $10.99/month
Why We Picked It

Its comprehensive marketing resources make the GoDaddy website builder a good choice for businesses looking to enhance their presence. Its user-friendly design and 24/7 support are ideal for small businesses without a dedicated IT department.


GoDaddy offers a drag-and-drop website builder and integrated marketing tools like SEO services, email marketing, and social media management. These tools help companies reach their target audience effectively and efficiently.

Additionally, GoDaddy provides SSL certificates, domain services, and hosting with high uptime guarantees – essential for maintaining a professional online presence.

GoDaddy Pricing

GoDaddy offers various pricing plans to suit different business needs and growth stages. From a basic website builder to advanced e-commerce and marketing capabilities, each plan is structured to provide essential features and scalability.

GoDaddy Plans Monthly
Basic $10.99
Premium $14.99
Commerce $20.99
  • Basic — The plan includes online payment options, website building, payment processing, and POS features. It is perfect for new businesses establishing their online presence.
  • Premium — This plan offers features like gift cards, discounts, and promotions. It also allows business owners to sell online on platforms like Amazon or eBay.
  • E-commerce — This package is for established businesses seeking to maximize their online sales capabilities. It features automated bookkeeping tools, unlimited product listing, and total control over sales strategies.

GoDaddy also provides web hosting packages that combine various features at different costs.

Who It's Best For

GoDaddy is the ideal small business website builder for entities that need a fast and easy solution to manage their marketing online. It is especially beneficial for those lacking technical expertise who need robust online competition tools.


  • Advanced marketing tools
  • User-friendly interface
  • 24/7 excellent customer support


  • Limited customization options
  • E-commerce features are basic in lower-tier plans
  • Security tools attract extra charges
GoDaddy Website Builder

3. Squarespace – Best for Creatives & Bloggers With Plenty Of Beautiful, Stylish Templates

Best For Creatives and Bloggers with Small Businesses
Free Trial
Top 3 Features ● Designer-made, customizable templates
● Advanced marketing tools like email campaigns and SEO
● Comprehensive e-commerce solutions for creators
Storage and Bandwidth Unlimited storage and bandwidth
Price Starting from $25/month
Why We Picked It

Squarespace is the ideal website builder for creatives and bloggers because it focuses on design and functionality to enhance visual content. The platform stands out since it offers affordable website design for small businesses with its designer-made templates that are both beautiful and adaptable. This makes it perfect for showcasing portfolios, art, photography, and craft blog content.

Squarespace’s seamless integration of marketing tools also empowers users to engage with their audience and expand their reach.


Squarespace excels in creating a professional business website where every tool and feature caters specifically to the needs of creatives and bloggers. These include various visually appealing and fully responsive templates, ensuring websites look attractive on all devices. Users also benefit from extensive customization options, allowing them to tweak designs to their precise needs without coding.

Squarespace also includes powerful SEO tools, social media integration, and detailed analytics that provide insights into website performance and visitor interactions.

Squarespace Pricing

Squarespace offers a range of pricing plans designed to cater to various needs. Unlike most website builders for small businesses, It doesn’t offer a free plan. However, users have a 14-day trial period to test out the platform.

Squarespace Plans Monthly Annually
Personal $25 $192 ($16/month)
Business $36 $276 ($23/month)
Basic Commerce $40 $336 ($28/month)
Advanced Commerce $72 $624 ($52/month)
  • Personal — The Personal plan includes a free domain for one year, SSL security, unlimited bandwidth, and two contributors.
  • Business — This package is ideal for small businesses requiring more features, like complete customization with CSS and JavaScript. It also offers advanced analytics, promotional pop-ups, and fully integrated e-commerce with 3% transaction fees.
  • Basic Commerce — Suited for businesses looking to expand their online sales without transaction fees. It includes all features from the Business plan plus advanced e-commerce analytics and merchandise tools.
  • Advanced Commerce — This plan is designed for businesses and high-volume stores that require extensive e-commerce capabilities. Features include abandoned cart recovery, advanced shipping, and discounts.
Who It's Best For

Squarespace is ideal for creatives, bloggers, and small business owners who value aesthetics and advanced marketing tools. It’s particularly beneficial for those in visually oriented fields like photography, art, fashion, and design. Squarespace also caters to consultants and freelancers who need to showcase portfolios or services online.


  • Well-designed templates
  • Robust built-in tools for SEO
  • User-friendly interface
  • Reliable customer support


  • Less flexibility for deep customization without coding
  • Higher price plans compared to competitors
  • Limited third-party integrations
  • It does not offer a free plan

4. Shopify – Best Ecommerce Website Builder for Small Businesses

Best For Small E-commerce Businesses
Free Trial
Top 3 Features ● Comprehensive e-commerce tools
● Robust integration capabilities
● Extensive template and app marketplace
Storage and Bandwidth Unlimited bandwidth and storage
Price Starting from $29/month
Why We Picked It

Shopify is the preferred choice for businesses looking to make a significant impact in the e-commerce space. Unlike other website builders, it offers a diverse platform that supports physical, social media, and online store sales. Shopify is a top e-commerce platform that enables businesses to thrive in the competitive online marketplace.

Shopify’s integration capabilities allow for easy expansion into various marketplaces, making it invaluable for businesses aiming to expand and reach a global audience.


Shopify offers an all-encompassing solution for an online store, providing everything from website design and product management to payment processing and shipping logistics. Its cloud-based infrastructure ensures businesses can operate from anywhere.

Additionally, Shopify’s marketplace integrations facilitate effortless synchronization with platforms like Amazon and eBay, enhancing the possibility of selling across multiple channels.

Shopify Pricing

Shopify offers a range of pricing plans tailored to meet your business’s different needs at each stage. Each plan starts with a trial period during which you can test Shopify’s features.

Shopify Plans Monthly Annually
Basic $39 $29/month
Shopify $105 $79/month
Advanced $399 $299/month
Plus $2,300 $2,300/month
  • Basic — This plan is ideal for new e-commerce businesses. It includes all fundamental features like creating and managing an online store, adding unlimited products, and 24/7 support.
  • Shopify — This plan targets growing businesses that sell online and require more detailed reports and better shipping and payment processing rates.
  • Advanced — This is best for scaling businesses that need advanced reports, third-party calculated shipping rates, and low transaction fees.
  • Plus — This is the ideal plan for large businesses. Features include unlimited staff accounts, B2B wholesale, and over 200 inventory locations.
Who It's Best For

Shopify is ideal for small to medium-sized businesses focused on expanding their online store. Its extensive suite of e-commerce tools is best suited for entrepreneurs needing robust inventory management capabilities, multi-channel selling, and international commerce.


  • Extensive e-commerce features
  • Seamless integration with multiple sales platforms
  • Comprehensive analytics and reporting tools


  • Higher cost compared to other website builders
  • Transaction fees apply unless using Shopify Payments
  • Limited design flexibility

5. Weebly – Best Free Website Builder

Best For Small Businesses Looking for a Free Website Builder
Free Trial
Top 3 Features ● Multiple video hosting options
● Integrated payment processing with Square
● Comprehensive e-commerce tools
Storage and Bandwidth Storage starts from 500MB and goes up to unlimited in higher plans.

All plans have unlimited bandwidth

Price Starting from $0/month
Why We Picked It

Weebly is notable for its seamless integration with Square’s payment systems, making it one of the best free website builders for small businesses that want to sell online. This platform is ideal for companies that require a hassle-free setup with solid e-commerce capabilities.

Weebly also offers a streamlined experience from website creation to transaction processing. It distinguishes itself from others by focusing on smooth payment solutions for both retail and online stores.


Weebly is an excellent business website builder that offers a smooth, seamless experience. Its drag-and-drop builder allows you to effortlessly design your own website, making it an ideal solution for business owners without extensive technical knowledge.

Weebly’s appeal is the seamless integration with Square’s payment systems, which makes it easy to run a business online. This makes it incredibly convenient for businesses operating physically and digitally.

The platform also offers inventory management, automatic tax calculations, and integrated shipping tools. Additionally, Weebly’s free plan enables new businesses to establish a professional web presence without immediate investment. This setup benefits small companies looking to test the digital market without financial strain.

Weebly Pricing

Weebly’s tiered pricing plan is structured to grow with your business. The platform offers increasingly advanced features as you move from the free plan to premium options.

Weebly Plans Monthly Annually
Free $0 $0
Personal $13 $120 ($10/month)
Professional $16 $144 ($12/month)
Performance $29 $312 ($26/month)
  • Free — The Free plan is an excellent starting point for new businesses or those looking to establish a basic online presence. It includes all essential features like a drag-and-drop builder, integration with Square’s payment system, and unlimited storage.
  • Personal — This plan builds on the Free plan by offering additional customization options and the ability to connect a custom domain.
  • Professional — This option includes all the Personal plan features and adds advanced site stats, a free domain, ad and branding removal, and additional phone support.
  • Performance — This plan is designed for businesses that want to expand their marketing reach. It adds extensive e-commerce features like abandoned cart emails and shipping labels and advanced tools like pop-up notifications and e-commerce insights.

Weebly’s pricing structure is designed to accommodate businesses at various stages of growth. Each plan builds upon the last, allowing enterprises to upgrade as their needs develop progressively.

Who It's Best For

Weebly is well-suited for new entrepreneurs and startups. Its free plan offers a risk-free entry point for beginners or startups, providing the essential tools to establish an online presence without upfront costs.

Small businesses looking to integrate their online store and physical sales will find seamless payment solutions especially beneficial. These solutions make managing transactions across different channels easier. Some of its plans allow you to connect a custom domain, which is crucial for business branding and online marketing.


  • Seamless integration with Square’s payment systems
  • User-friendly drag-and-drop interface
  • Flexible pricing plans that accommodate business growth
  • Comprehensive e-commerce tools for extensive business operations


  • Advanced e-commerce features are only available on higher-tier plans
  • Weebly and Square branding on the free plan
  • Basic SEO tools that may not suffice for competitive niches
  • Limited template variety compared to competitors

6. Hostinger – Most Affordable AI Website Builder 

Best For Small Businesses Needing an Affordable AI Website Builder
Free Trial
Top 3 Features ● AI-driven website creation
● Extensive template selection
● Comprehensive integration options (e.g., Google Analytics, e-commerce)
Storage and Bandwidth 100GB SSD to 300GB SSD storage
Unlimited bandwidth
Price Starting from $2.99/month
Why We Picked It

Hostinger offers budget-conscious plans that include a variety of useful features. It stands out for its ease of use and free access to advanced AI tools that simplify the setup process. This makes it a perfect choice for small businesses looking to start their own website without previous technical experience or a large budget. Hostinger combines low cost with high functionality, making it one of the top AI website builders.


Hostinger’s features include over 150 designer-crafted templates optimized for mobile devices and customizable through a user-friendly drag-and-drop interface. Additionally, AI-driven tools offer functionalities like AI copywriting, SEO tools, and heatmaps, enhancing website effectiveness and engagement.

Hostinger enhances WordPress performance with features like LiteSpeed caching, WP-CLI support for command-line management, and specialized security measures. These include a WordPress vulnerability scanner and a web application firewall to ensure site safety and integrity.

Other perks include email hosting, free domain registration, and Cloudflare CDN integration, which further optimizes speed and protects against DDoS attacks.

Hostinger Pricing

Hostinger’s straightforward and transparent pricing structure caters to various small business needs. Each plan is crafted to provide the best value, whether you’re just starting or looking to expand your online operations.

This platform is one of the cheapest website builder options for small business owners, making it ideal for companies with a tight budget.

Hostinger Plans Monthly
Premium $2.99
Business $3.99
  • Premium  This plan is ideal for new businesses or blogs that need cost-effective hosting. Features include 100 GB SSD storage, free email, and a free domain for the first year.
  • Business This is the best plan for small to medium companies that expect higher traffic. It offers enhanced performance, daily backups, and more extensive security features.

Each plan includes unlimited bandwidth, a 30-day money-back guarantee, and 24/7 customer support. This website builder ensures businesses have the tools and assistance to manage and grow their online presence effectively.

Who It's Best For

Hostinger is best suited for small to medium-sized businesses and startups that require affordable, reliable web hosting with a strong emphasis on ease of use and scalability. Its user-friendly interface and advanced AI tools make it ideal for non-tech-savvy users looking to create professional websites quickly.


  • User-friendly interface
  • Affordable pricing
  • Reliable uptime and performance
  • AI website builder


  • Limited advanced options for high-traffic sites
  • Domain renewal cost
  • No dedicated hosting
Hostinger Website Builder

7. BigCommerce – Scalable E-commerce Website Builder for Small Businesses

Best For Small Businesses Looking to Scale
Free Trial
Top 3 Features ● Native B2B and B2C functionality
● Headless commerce integrations
● Robust security standards (ISO/IEC 27001:2013 & PCI DSS 3.2, Level 1 certified)
Storage and Bandwidth Unlimited storage and bandwidth
Price Starting from $29/month
Why We Picked It

BigCommerce offers extensive scalability options and seamless integration across various platforms, making it perfect for an online store looking to grow. It can support B2B and B2C models and advanced features like headless commerce and multi-storefront capabilities.

This positions BigCommerce as a leading choice for ambitious e-commerce enterprises seeking to expand their digital footprint globally.


BigCommerce offers various features that meet dynamic e-commerce needs. The platform’s open SaaS architecture allows for extensive customization and integration, ensuring businesses can adapt and evolve without limitations. Essential features include advanced security protocols and a robust API.

In addition, a comprehensive set of e-commerce tools is available, such as abandoned cart recovery, real-time shipping quotes, and multi-currency support. All are designed to make it easy for a business to sell online and streamline backend operations.

BigCommerce Pricing

BigCommerce has four premium versions:

BigCommerce Plans Annually
Standard $348 ($29/month)
Plus $948 ($79/month)
Pro $3,588 ($299/month)
Enterprise Custom pricing
  • Standard — This is perfect for businesses just exploring online sales. It provides all the essentials without overwhelming new users. Features include unlimited products, no transaction fees, responsive website templates, and multi-channel selling capabilities.
  • Plus — This plan enhances customer engagement tools that help increase conversion rates. It includes customer segmentation, abandoned cart savers, and stored credit cards for a smoother checkout experience.
  • Pro — The Pro Plan is designed for established businesses that need high-level features to support their growth, such as improved SEO and in-depth analytics.
  • Enterprise — The Enterprise package offers a customizable solution that efficiently meets all requirements. This plan is tailored for high-volume businesses that require a robust e-commerce solution with advanced security and API capabilities. Features include priority support, unlimited API calls, and advanced product filtering.

BigCommerce does not charge transaction fees on any of its plans, which can result in significant savings compared to other site builders that take a cut of your sales. Opting for annual billing can save you 10% off the monthly price, a cost-effective option if you are committed to long-term use of the platform.

Who It's Best For

BigCommerce is best suited for medium to large enterprises that are scaling rapidly and need robust e-commerce features to support growth.


  • Scalable across various business sizes
  • No transaction fees
  • Extensive multi-platform integration capabilities
  • Advanced security features, including PCI DSS compliance
  • Wide range of customization options through APIs and SDKs


  • Not overly beginner-friendly
  • Higher cost compared to some other site builders
  • Limited free theme options

The Best Website Builders for Small Businesses Compared

We’ve compared the best e-commerce website builders below, focusing on essential aspects like pricing, features, and e-commerce capabilities.

Website Builder Free Trial Cheapest Paid Plan (annually) Top Features
Wix 14 days $204 Drag-and-drop editor, SEO tools, Wide range of templates
GoDaddy 30 days $119.88 Comprehensive website and marketing suite, Social media integration, 24/7 customer support
Squarespace 14 days $192 Designer-made, customizable templates, Advanced marketing tools like email campaigns and SEO, Comprehensive e-commerce solutions for creators
Shopify 3 days $288 Comprehensive e-commerce tools, Robust integration capabilities, Extensive template and app marketplace
Weebly 7 days $120 Multiple video hosting options, Integrated payment processing with Square, Comprehensive e-commerce tools
Hostinger 30 days $35.88 AI-driven website creation, Extensive template selection, Comprehensive integration options (e.g., Google Analytics, e-commerce)
BigCommerce 15 days $348 Native B2B and B2C functionality, Headless commerce integrations, Robust security standards (ISO/IEC 27001:2013 & PCI DSS 3.2, Level 1 certified)

How We Review And Test Website Builders

To provide our readers with accurate and well-informed recommendations, we test the most popular website builders on the market to find the best options for you. Our methodology consists of the following criteria:

  • Template Variety and Quality: We evaluate the range and quality of pre-designed templates offered by each website builder, considering factors like aesthetics and customization options.
  • Mobile Responsiveness: We test the responsiveness of websites created with each builder to ensure they display correctly and function smoothly on various devices, including smartphones, tablets, and desktops.
  • Customization Options: We examine the level of customization available within each website builder: layouts, fonts, colors, custom CSS or HTML code.
  • Ease of Use: We assess the user interface and overall usability of each website builder to determine how intuitive and beginner-friendly the website builder is.
  • Speed and Performance: We measure the load speed and performance of websites built with each website builder, considering factors such as page load times, image optimization, and caching options.
  • SEO Features: We analyze the built-in SEO tools and features offered by each website builder, including meta tags, sitemaps, URL structures, and integration with analytics platforms.
  • E-commerce Functionality: We evaluate the e-commerce capabilities of each website builder, assessing product listings, inventory management, payment gateways, and order processing.
  • Integrations: We look at the integration capabilities of each website builder, including compatibility with third-party tools such as email marketing software, CRM systems, and social media networks.
  • Customer Support: We test the responsiveness and availability of customer support offered by each website builder, such as available support channels, response times, and user satisfaction ratings.
  • Scalability and Flexibility: We evaluate the scalability and flexibility of each website builder, considering factors such as the ability to add new pages, features, and functionality as the website grows and evolves.
  • Security Features: We review the security features of each website builder, including SSL encryption, malware scanning, and regular security updates.
  • Analytics and Reporting: We examine the analytics and reporting capabilities of each website builder, including the availability of built-in analytics tools, integration with external analytics platforms.

What Is A Website Builder?

A website builder is an online platform that allows anyone, even those without technical skills, to create a website. A website builder simplifies the website creation process and typically lets you pick a template that suits your needs, add drag-and-drop elements like text, images, and buttons, and customize the design to your liking.

For small businesses, website builders come with some big features that can make a difference to your success. They often include templates tailored to different industries, e-commerce tools for selling products online, and SEO tools to help your site rank better in search engines. Additional features might include integration with social media, analytics to track your site’s performance, and mobile optimization to ensure your site looks good on any device.

These tools help small business owners create a professional online presence without needing to hire a developer, so you’re saving money, too. Building your own website can help you get really granular and specific about your business offerings and better understand your audience, their pain points, and their unique needs.

What Features Should a Website Builder For a Small Business Have?

A website builder for a small business should have features that ease the creation and management of a professional online presence. These key features include a practical drag-and-drop interface and customizable templates. The platform should also provide robust SEO tools to help improve visibility and e-commerce capabilities.

Additionally, it is vital to have analytics to track website performance, customer behavior, and social media integration to enhance engagement and reach. A good website builder should cater to these needs with scalable options as the business grows, all while being cost-effective and user-friendly.

Free Website Builders Vs. Paid Website Builders — Which is Better?

Choosing between a paid or free website builder for small business use largely depends on the business’s specific needs, budget, and long-term goals.

A free website builder can be an excellent starting point for new businesses or those with limited funds. However, free website options often have limitations, such as advertisements on your site, less customization, lower bandwidth and storage, and lack of domain name ownership.

Paid website builders offer more advanced features crucial for effectively growing and scaling a business. Additionally, paid plans often include more excellent security features like SSL certificates, which protect sensitive information and help build trust with your customers.

Ultimately, a paid website builder is the better choice if you want to build a solid online brand and expand.

How To Choose the Best Website Builder for Your Small Business

Your business needs and requirements determine the best website builder for you. These are the things to look out for when choosing a website builder:

Evaluate your specific needsBudget and value for moneyEase of useKey featuresDesign options & customizabilityCustomer support

Consider what you need from a website builder, such as the type of website (e-commerce, portfolio, blog, and more) and the scale of your traffic expectations.

Also, consider any specific tools you might require, like SEO, social media integration, or email marketing. Clarifying these requirements will help you choose a builder that perfectly aligns with your business objectives.

You should assess the total ownership cost. This includes setup fees, monthly or annual subscription fees, and potential upgrades. Also, compare costs and features to find the best value website builder within your budget.

If you lack technical skills, look for a platform with easy-to-use design tools and a smooth learning curve. This will enable you to make changes and updates quickly and efficiently.

Ensure the website builder supports all the key features essential to your business’s online strategy. These could include responsive designs, e-commerce tools, SEO management, and social media integrations.

The ability to customize templates to suit your specific needs can significantly impact the visitor’s experience and enhance your brand identity. Consider a website builder that offers an extensive range of templates and customization options that reflect your brand’s aesthetics and values.

Reliable support can be crucial, especially when encountering issues or needing assistance with website functionalities. Opt for website builders that offer multiple support channels, such as live chat, phone, and email.

You can also consider website builders that provide comprehensive resources like tutorials, forums, and blogs.


What is the best website builder for small business?

How do I start a small business website?

Is Shopify or Wix better?

Is WordPress or Wix better for a small business?


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Joshua Adegoke
Tech Writer
Joshua Adegoke
Tech Writer

Joshua Adegoke is a freelance technical writer who began his writing career at CareerKarma before joining other reputable organizations like PrivacySavvy and MakeUseOf. With over two years of experience in crafting tech-centric articles and user guides, his expertise cuts across various niches, including Tech, SaaS, edTech, career navigation, and security. Joshua uses his extensive experience and ability to demystify tech to inform, provide support, and improve the tech competency of his readers.