Squarespace Review 2024

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Our Verdict

Squarespace offers sleek and modern templates combined with intuitive tools, letting its customers build visually stunning websites with ease

With Squarespace, users can effortlessly bring their creative vision to life, backed by reliable hosting and customer support, making it a top choice for those seeking a polished and professional online presence.

It features a seamless blend of aesthetic design, a user-friendly interface, and a robust feature set. Its sleek and modern templates provide a solid foundation for creating visually stunning websites, while its intuitive drag-and-drop editor empowers users to customize their sites with ease, regardless of their technical expertise.

Squarespace also stands out for its integrated features, including built-in e-commerce functionality, blogging tools, and marketing integrations.

Pros

  • Sleek and modern templates
  • User-friendly drag-and-drop editor
  • Mobile optimization for all templates
  • Integrated e-commerce and blogging features

Cons

  • Limited customization options compared to some other platforms
  • More expensive compared to basic plans of other website builders
  • Learning curve for new users

In this Squarespace review, we’ll explore why it’s a leading name among the best website builders in 2024. With beautiful templates, robust customization tools, and seamless third-party integrations, Squarespace eliminates common website-building frustrations.

We’ll highlight its standout features that simplify design, customization, and integration, making website creation accessible even for those without technical expertise. We’ll cover its pricing plans and evaluate its performance at scale to see if it lives up to the hype. Dive into our comprehensive Squarespace review for 2024.

What is Squarespace?

Squarespace is a popular website builder that lets you build a website without any coding or programming knowledge. With its website builder, individuals and businesses can create aesthetic sites to serve as blogs, e-commerce sites, or portfolios.

Although anyone can use Squarespace to build their site, the platform is especially beneficial to artists, designers, photographers, and anyone in the creative space. With its many beautiful templates and customization options, Squarespace helps users build design-centric websites that showcase their creativity.

It’s also a go-to choice for individuals and organizations looking to build an online presence or marketplace. Squarespace offers strong ecommerce and SEO features to attract an online audience.

In addition to its templates, Squarespace is a website builder famous for its Search Engine Optimization (SEO) solutions and seamless domain name registration, making it one of the best website builders available today.

Squarespace Pricing

Compared to other website builders, Squarespace may require you to spend a bit more to avail of all of its features. However, most feel that it’s worth it for the number of features each plan offers. Here’s a rundown of Squarespace’s plans:

Squarespace Plans Personal Business Basic Commerce Plan Advanced Commerce Plan
Price (Annually) $16 $23 $28 $52
Free Domain with Annual Plan
Bandwidth Unlimited Unlimited Unlimited Unlimited
Storage Undisclosed Undisclosed Undisclosed Undisclosed
API
SSL Certificate
Personal ($16/month annually)

The Squarespace Personal plan offers access to fully customizable website templates and free invoices. This plan includes all of Squarespace’s essential features, including a free custom domain for users who pay annually.

That said, users who purchase their domain through Squarespace in their first year of subscription get it free. After the first year, the domain registration renews at Squarespace’s standard rate.

While we found Squarespace’s templates impressive, one of the most significant downsides of Squarespace’s Personal plan is that it doesn’t have as many e-commerce capabilities as its competitors, such as the GoDaddy website builder.

So, if you want a fully functional e-commerce website, this plan might not work for you. It also only gives users access to two website contributors, so there’s less room for collaboration.

Business ($23/month annually)

Based on our review, this plan offers the most value for its price. Squarespace’s Business plan is best suited for individuals or businesses looking to grow their audience and accept payments. Unlike the Personal plan, the Business plan allows you to add unlimited contributors to your website.

With this plan, users have access to all the features in the Personal plan as well as advanced website analytics and domain checkout. You can also sell unlimited products and services on your domain at a 3% transaction fee.

Squarespace Basic Commerce Plan ($28/month annually)

The Basic Commerce plan is the ideal choice for users who want the functionality of the Business plan but no transaction fees. This plan is perfect for users who want to use their websites to sell a few products and have basic shipping needs.

Squarespace’s Basic Commerce plan includes access to selling tools like advanced merchandising and domain checkouts in addition to all the features on the business plan. Users can also sell unlimited products on this plan with 0% shipping fees attached.

Advanced Commerce Plan ($52/month annually)

Squarespace’s Advanced Commerce option covers all the platform’s features. This plan undoubtedly offers a lot, from mobile-optimized websites and numerous templates to checkout.

Essentially, Squarespace’s Advanced Commerce tier gives you access to the features of the Basic Commerce tier, plus more tools that are mostly tailored to ecommerce. These features include advanced shipping, abandoned cart recovery, discounting, and product subscription sales.

Squarespace does not have a free plan. However, it has a 14-day free trial applicable across its premium plans. If you’re unsatisfied with the platform’s features after the trial, you can apply for a full refund within 14 days of purchase. The only catch is that Squarespace doesn’t offer refunds for monthly plans, renewal payments, or lost free domain offers.

Squarespace Key Features

While it’s famous for its beautiful website templates, Squarespace offers much more. In this section, we will explore some of Squarespace’s key features:

Squarespace TemplatesWebsite Design CustomizationMarketing ToolsSquarespace AISEO ToolsEcommerce & Online Store ToolsBlogging ToolsEncryption and Data SecurityIntegrations

Squarespace offers access to over 160 templates for various purposes, from portfolios to ecommerce websites. Squarespace groups its templates according to their uses, designs, and popularity.

This makes searching for templates easier. You can set filters and find what best suits your needs with a few clicks.

Squarespace uses a drag-and-drop editor to help users customize their websites. This feature makes moving elements around a page incredibly easy since you can change element positions without limits.

The platform also includes an intuitive AI-powered website editor that guides you through the use of various buttons and functions. You can fully customize your website by changing colors, elements, and text, even if you start with a template.

No matter your Squarespace plan, the platform allows you to analyze website traffic and audience data using its robust set of marketing tools. These tools provide insights that can be useful when planning marketing strategies.

Using its Artificial Intelligence (AI) feature, Squarespace can help you generate, rewrite, shorten, or lengthen text on your website blocks.

You can access this AI tool while editing text blocks, email campaign text sections, image captions, product descriptions, or even blog posts. This feature can help you change your text’s tone, intent, writing style, or correct grammar and punctuation.

Each Squarespace website template has built-in Search Engine Optimization (SEO) titles to help your platform rank on search engine result pages.

Squarespace also has built-in integration with Google Search Console, making it easier for users to manage their website’s search presence. By connecting your Squarespace site to Search Console, you can effortlessly track how your site appears in search results, monitor keyword performance, and identify indexing issues.

Additionally, Squarespace makes the verification process with Google Console very easy, so you can quickly set it up without needing advanced technical knowledge. As a result of these tools tailored to improve website SEO, Squarespace ranks among the best website builders for SEO in 2024.

Although most ecommerce tools aren’t accessible via Squarespace’s Personal plan, it offers neat e-commerce features in its other paid plans for users looking to sell products or services in an online store.

These features include inventory management, discount management, online store management, and payments. Squarespace’s Advanced Commerce tier also allows users to obtain sales analytics, monitor abandoned carts, and manage free shipping options. We’ll get into Squarespace’s ecommerce features in more detail below.

The Squarespace site builder comes with a built-in blog for users who want to use their sites to put out written content and reach broad audiences. With the platform’s blogging tools, you can add, manage, and customize both blog pages and individual blog posts.

Squarespace allows you to add unlimited blog posts to your site. You can also categorize your posts using tags, create post excerpts, enable comments on your posts, and share them on social media.

Squarespace websites use security measures like Transport Layer Security (TLS) to protect data between the site and the user’s domain.

It also employs HTTP Strict Transport Security (HSTS) to ensure user websites can only be accessed via HTTPS. For added security, you can also enable 2-factor authentication on your website.

Squarespace integrates with different platforms to add extra functionality to its websites. For example, you can integrate your Squarespace site with Acuity Scheduling to create an option for your clients to schedule appointments.

It can also integrate with Sites to organize your websites on one link and Tock to provide an option for your clients to create reservations for your services.

Squarespace Alternatives

To determine whether Squarespace is worth your investment, let’s see how it performs compared to other top website builders.

Website Builder Starting Price Top 3 Features Free Domain Storage (Cheapest Plan) Bandwidth
Squarespace $16/month (annually) Creative website templates, Ecommerce functionality, Mobile-optimized sites Undisclosed Unlimited
Wix $17/month (only monthly) Vast template library, Drag and drop functionality, Free domain for one year 2 GB Unlimited
Shopify $29/month (annually) Ecommerce functionality, tax calculators, Drag and drop interface Unlimited Unlimited
GoDaddy $12.99/month (annually) Excellent customer support, Fast loading times, Robust security and privacy features 100GB Unmetered
Weebly $10/month (annually) Simple interface, E-commerce tools, Free plan Undisclosed Unlimited
Hostinger $11.99/month (annually) 30-day free trial, Free email, Website backup options 100 GB Unlimited

Is Squarespace Easy to Use?

In a word, yes. Squarespace is a streamlined, easy-to-use platform for website-building beginners. It is known for its intuitive interface and drag-and-drop editor, which simplify the process of creating and managing a website without needing any technical expertise.

Perfect for artists and creative professionals, the Squarespace platform offers a diverse selection of professionally designed templates that are fully customizable, allowing users to achieve a polished look without extensive design knowledge.

Built-in features for blogging, e-commerce, SEO, and analytics further streamline the website-building process, eliminating the need for external plugins or complex integrations.

Squarespace’s templates are also responsive by default, ensuring websites look great on any device, including mobiles, without additional effort. It also offers comprehensive customer support via live chat and email, and there’s a robust knowledge base that provides accessible assistance whenever needed.

Squarespace Business & Ecommerce Features

Squarespace excels in providing robust business and e-commerce features that cater to entrepreneurs and small businesses alike. Learn more below:

Analytics

The platform’s seamless integration with Google Search Console ensures easy management of SEO strategies, helping businesses enhance their online presence effectively.

Squarespace also makes it easy to connnect your Squarespace site to Google Analytics so you can track key metrics like page views and bouce rates, as well as conversion.

Apart from Google tools, Squarespace offers built-in analytics tools that can help you better understand your site’s metrics from one central dashboard.

Marketing & SEO Tools

Apart from Squarespace’s integration with Google Analytics and Google Search Console, the platform features robust social media integration, which simplifies marketing and promotion across ecommerce platforms, saving you time and energy.

The platform also includes a Squarespace SEO checklist, as well as built-in tools to help you better optimize website content for search engines. This will help you customize your meta titles, descriptions, and URLs to improve your site’s visibility with search engines.

Finally, Squarespace’s email campaign tools can help you connect with your customers and focus on outreach. This will allow you to build and nurture customer relationships, which will ultimately lead to more sales/conversions.

Selling Online

Squarespace offers a variety of customizable templates optimized for e-commerce, making it straightforward to create a professional online store. Business-specific features include Squarespace Scheduling for managing appointments, social media integration to streamline marketing efforts, and reliable Squarespace hosting for secure transactions.

Squarespace Blueprint provides step-by-step guidance for setting up and managing online services, making it easier for businesses to sell services online.

Is Squarespace Good? Customer Reviews

To make a balanced and informed Squarespace review as a website builder, we analyzed customer feedback from the most trusted sites. The Squarespace website builder has a Bad rating on Trustpilot, with 1.3 out of 5 from 1,036 reviews, but that’s not the full story.

While that score is not great, it’s important to read each review on the site thoroughly and note that they are not all specifically about the Squarespace website builder.

Overall, and depending on where you look, Squarespace customers seem to have varying views of the platform. For example, some users on Trustpilot applaud the platform’s SEO functionality as well as its aesthetically pleasing templates. However, some users complain about issues with payment and subscriptions.

Other Squarespace customers talk about their user-friendly customer service and phone support, which are available 24/7. But while some users affirm this, others beg to differ, and a good number of Squarespace users report poor customer support in response to their issues.

Most negative reviews of Squarespace concern Google Domains automatically migrating their domains to Squarespace without their knowledge or permission when Squarespace acquired the accounts in 2023.

Otherwise, many Squarespace users attest to its ease of use and navigation, making it a seamless platform for creating and maintaining a website. Customers also applaud the platform’s commitment to its billing and refund policies.

Overall, Squarespace users attest to its general functionality. A few users report technical issues like website glitches after updating the platform, and the unavailability of live support to various users and locations has also posed a problem for some.

Read all customer reviews on Trustpilot

Getting Started With Squarespace - A Step-By-Step Guide

Squarespace makes website creation easy, and you can complete it in a very short time. Here's how to use the Squarespace website builder:

  1. Create a Squarespace Account

    Go to the Squarespace website and select Get Started. This will take you to a page where you can create a new account or log in to an existing one.

    <strong>Create a Squarespace Account</strong>
  2. Set the Purpose of Your Website

    Though you can skip this, Squarespace asks that you share some information about what you plan to do with your Squarespace site. This helps the platform offer better website template suggestions and information that could help you reach a wider audience.

    <strong>Set the Purpose of Your Website</strong>
  3. Choose a Template

    Squarespace websites provide various website design options for you to choose from. All you need to do is scan the template library to find one that fits your style and conveys the visual impression you want.

    If you’re unsatisfied with any of the templates, however, you can design one from scratch with the help of the AI website editor.

    <strong>Choose a Template</strong>
  4. Edit Your Website's Title and Description

    Before you begin editing the site’s pages, you’ll need to edit its title and description. To do this, simply type in the name you’d like to use in the text field and click Next.

    This step also lets you familiarize yourself with the platform’s interface by offering a brief interface tutorial.

    <strong>Edit Your Website's Title and Description</strong>
  5. Customize Your Site

    Depending on how well the website template suits your vision for your site, you might need to edit more or fewer things. Squarespace’s drag-and-drop editor makes this easy since you can simply select an element, move it around, or add a new element or page to the site.

    Once you’re done, you can preview the site to see what it looks like for your audience.

    <strong>Customize Your Site</strong>
  6. Choose a Pricing Plan

    While you can access Squarespace’s features during the 14-day free trial, you must subscribe to publish your site. Before subscribing, it’s best to determine your needs and only select a plan that meets them.

    Once you’ve chosen a plan and paid for it, you can publish your site for it to go live. From here on, you can add functionalities like e-commerce features depending on the type of website you’re building.

    <strong>Choose a Pricing Plan</strong>

Methodology

How We Review And Test Website Builders

To provide our readers with accurate and well-informed recommendations, we test the most popular website builders on the market to find the best options for you. Our methodology consists of the following criteria:

  • Template Variety and Quality: We evaluate the range and quality of pre-designed templates offered by each website builder, considering factors like aesthetics and customization options.
  • Mobile Responsiveness: We test the responsiveness of websites created with each builder to ensure they display correctly and function smoothly on various devices, including smartphones, tablets, and desktops.
  • Customization Options: We examine the level of customization available within each website builder: layouts, fonts, colors, custom CSS or HTML code.
  • Ease of Use: We assess the user interface and overall usability of each website builder to determine how intuitive and beginner-friendly the website builder is.
  • Speed and Performance: We measure the load speed and performance of websites built with each website builder, considering factors such as page load times, image optimization, and caching options.
  • SEO Features: We analyze the built-in SEO tools and features offered by each website builder, including meta tags, sitemaps, URL structures, and integration with analytics platforms.
  • E-commerce Functionality: We evaluate the e-commerce capabilities of each website builder, assessing product listings, inventory management, payment gateways, and order processing.
  • Integrations: We look at the integration capabilities of each website builder, including compatibility with third-party tools such as email marketing software, CRM systems, and social media networks.
  • Customer Support: We test the responsiveness and availability of customer support offered by each website builder, such as available support channels, response times, and user satisfaction ratings.
  • Scalability and Flexibility: We evaluate the scalability and flexibility of each website builder, considering factors such as the ability to add new pages, features, and functionality as the website grows and evolves.
  • Security Features: We review the security features of each website builder, including SSL encryption, malware scanning, and regular security updates.
  • Analytics and Reporting: We examine the analytics and reporting capabilities of each website builder, including the availability of built-in analytics tools, integration with external analytics platforms.

How to Choose the Best Website Builder

Ultimately, the choice of the best website builder depends on your needs and the purpose of your website. So, beyond analyzing Squarespace reviews, how do you know it’s right for you? Here are the steps to choosing the best website builder:

Evaluate Your Specific NeedsBudget & Value for MoneyEase of UseKey FeaturesDesign Options & CustomizabilityCustomer Support

The first step in choosing a website builder is to determine the main reason why you need one. This will help you define the website’s goals and the purpose it’ll serve for you or your organization.

Evaluating your needs ensures you have a blueprint to compare website builders based on how well they cater to your specific goals. For example, if you’re looking to build a website, you can compare the best ecommerce website builders to find the perfect one.

Once you’ve stated your needs, you can draw a budget for your website. When doing this, you should ensure that the budget is enough to get you an effective website-building platform.

Using your budget as a compass, you can then compare website builders to find one that is affordable and meets your needs. Your budget can also direct you to the best pricing plan to invest in.

Ease of use is a big deal when it comes to website builders. It summarizes the ease with which you use or navigate the website builder’s elements and functions.

So, as you narrow down the list of website builder options, you should pick a platform with little to no complexity. This ensures a good experience with the platform and prevents hiccups with website development.

When selecting a website builder, ensure its key features align with your needs.

For example, if you’re looking to build an e-commerce website, pick a website builder with excellent e-commerce functionalities among its features, like Shopify. Doing so ensures that you achieve your goals with the platform.

The more creative and aesthetic your website is, the higher your chances of reaching and retaining your audience.

For this reason, you must choose a website builder with vast design options and customizability. One thing you can look out for to gauge this factor is the availability of customizable templates for websites across different industries.

A robust customer support system is vital, especially due to common technical issues. No matter how easy a website builder is to navigate, there are still chances of experiencing errors, glitches, or challenges setting up the website.

Customer support is meant to guide you through these difficulties if they arise and provide working solutions quickly so you have a smooth user experience.

FAQs

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References

Joshua Adegoke
Tech Writer
Joshua Adegoke
Tech Writer

Joshua Adegoke is a freelance technical writer who began his writing career at CareerKarma before joining other reputable organizations like PrivacySavvy and MakeUseOf. With over two years of experience in crafting tech-centric articles and user guides, his expertise cuts across various niches, including Tech, SaaS, edTech, career navigation, and security. Joshua uses his extensive experience and ability to demystify tech to inform, provide support, and improve the tech competency of his readers.