In our thorough Webflow review, we’ll reveal why it’s one of the most affordable and flexible no-code website builders available today. Webflow empowers you to design and launch highly customized and personalized websites without writing a single line of code.
This platform is particularly suitable for marketers, designers, developers, and businesses who want complete creative control over their site’s appearance. Our Webflow review will explore the popular website builder and its pricing, overall performance, and customer experience, revealing why it is a top choice for many users.
What Is Webflow?
Webflow is a powerful no-code visual web design, hosting, and development platform that boasts over 3.5 million users, including notable companies like Upwork, Dropbox, and Discord. The company is renowned for helping its customers design and personalize custom websites without needing any coding knowledge.
Webflow caters to marketers, designers, developers, and businesses, offering a robust CMS, comprehensive ecommerce tools, effective SEO controls, fast hosting, animation capabilities, and raw design elements.
Webflow’s standout feature is its ability to automatically generate clean HTML, CSS, and JavaScript on the back end while users focus on the website design and front end. This ensures that sites built on Webflow are responsive, fit the brand identity, and are optimized for performance and SEO.
How Much Does Webflow Cost – Webflow Pricing
Webflow pricing is quite competitive, making it one of the more affordable website builders on the market, starting with a free starter plan. Its extensive pricing structure is divided into its Webflow Site and Workspace plans, with the Webflow Site plans broken down further into General and Ecommerce Sites plans.
Meanwhile, Webflow’s Workspace plan is tailored for in-house teams, freelancers, and agencies, offering flexible solutions for various professional settings. Here’s a breakdown of their many plans:
Webflow Plans | Starting from | Available subscriptions | Key Features |
---|---|---|---|
General Starter | $0/month |
|
API access, 1GB of bandwidth, localization features, 50 form submissions |
General Basic | $14/month |
|
Custom domain, SEO features, 500 form submissions |
General CMS | $23/month |
|
CMS features, Publishing, custom embeds, 1000 form submissions |
General Business | $39/month |
|
2500 form submissions, form file uploads, 400GB bandwidth |
General Enterprise | Custom |
|
Unlimited user accounts, custom API requests, custom SSL certificate |
Ecommerce Standard | $29/month |
|
Custom checkout, custom shopping cart, payment features |
Ecommerce Plus | $74/month |
|
Unbranded emails, 0% transaction fees, 10 staff accounts |
Ecommerce Advanced | $212/month |
|
15,000 ecommerce items, 15 staff accounts |
For In-House Teams Starter | $0/month |
|
Site transfer, full design access, two staging sites |
For In-House Teams Core | $19/month |
|
Content editing, billing permissions, ten staging sites |
For In-House Teams Growth | $49/month |
|
Publishing permissions, unlimited staging sites, customer success manager |
For In-House Teams Enterprise | Custom |
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Unlimited user access, site-specific access, activity log API, page branching, publishing, SCIM |
For Freelancers & Agencies Starter | $0/month |
|
Two staging sites, web design features, site transfer |
For Freelancers & Agencies Freelancer | $16/month |
|
Content editing, billing permissions, ten staging sites, email support |
For Freelancers & Agencies Agency | $35/month |
|
Publishing permissions, unlimited staging sites, access for up to 9 users |
Note that Webflow’s refund policy categorically states that there is generally no refund or money-back guarantee.
Webflow Key Features
Webflow provides everything professional web designers need, including a set of innovative design tools on a visual editor. Here’s a deep dive into its core offerings:
The Webflow Web Designer feature allows users to harness HTML5, CSS3, and JavaScript elements visually, translating designs into clean code ready for publication. This visual approach means users don’t need to alter code to make customizations.
The responsive drag-and-drop editor gives complete control over HTML elements like blocks, lists, sliders, tabs, and background videos. Users can also effortlessly reuse, maintain, modify, and reorganize webpage structures using the Navigator menu.
Webflow’s Localization feature tailors website content for a global audience. Users can directly add, switch between, and preview locales in the Webflow Web Designer. You can also customize static pages, CMS content, images, and alt text, as well as translate text through native or third-party tools to make your site more accessible.
In addition, the platform enhances SEO with localized slugs and pages in subdirectories, and users can include a customizable locale selector to allow visitors to choose their preferred language.
Webflow provides extensive ecommerce tools that enable full customization of product fields, cart and checkout layouts, homepage and gallery pages, email layouts, interactions, and animations—all without needing to write any code.
The platform simplifies the process of selling physical or digital products by allowing users to add custom fields for displaying product information, create unique product variants, and tailor the checkout flow to specific product types. Moreover, custom delivery options, including shipping, takeout, and email delivery for digital products, provide flexibility for businesses.
In addition, users can manage product shipping by customizing shipping regions and rules and keeping orders synced with shipping software to create labels and automate order tracking. With payment access in over 200 countries through credit cards, PayPal, Apple Pay, and Google Pay, as well as security and fraud protection by Stripe, businesses can reach a global clientele.
Webflow’s SEO features empower users to enhance their websites with comprehensive controls, hosting, and content management tools. Without needing plugins or engineers, users can manage SEO markup, index rules, redirects, and more.
This includes indexing image metadata to optimize content for search engines like Google and ensuring images are accessible via screen readers.
Users can also add and edit schema markups to improve content representation in search engines, automate SEO to define meta titles and descriptions using CMS collection fields, and utilize sitemap controls to update and optimize page titles and descriptions. These tools collectively help users achieve better visibility and search engine rankings.
Webflow harnesses a globally distributed, AWS-powered hosting stack to ensure optimal performance for your website. With over 100 data centers worldwide, visitors can expect fast load times regardless of location. The platform’s scalable server infrastructure can handle any amount of traffic seamlessly.
Additionally, Webflow hosting meets HTTP/2 standards and is compatible with HTTP/3, further enhancing website loading speeds.
Webflow’s visual-first and composable CMS streamlines workflows for marketers, web designers, and developers, enabling faster content output. Marketers and web designers can create, design, edit, and publish content without writing code, allowing developers to concentrate on essential programming tasks.
Users can deliver programmable content in and out of Webflow or integrate with top-tier tools using Webflow’s robust headless CMS APIs. Additionally, the Webflow App Marketplace offers a variety of apps to enhance content management capabilities.
Webflow Logic allows users to automate various tasks directly within Webflow. This feature enables users to automate lead creation, customer communications, content management, and more.
Without coding, users can design simple or complex automation commands across Webflow’s main features, including forms, CMS, and emails. They can also set up custom triggers and actions using webhooks and HTTP blocks and integrate with third-party apps.
Webflow’s interaction and animation features leverage CSS and JavaScript, enabling web designers to create complex animations. Users can link animations and motion to scroll progress for effects like parallax, reveal animations, and progress bars.
For those less experienced or short on time, Webflow offers 20 prebuilt interactions and animations that can be easily added to your site. These intuitive and responsive display options make your website more engaging and visually appealing for visitors.
This plugin takes frames in Figma and transforms them into clean code. It seamlessly connects to the Webflow app and synchronizes your design systems.
This streamlines site building, reducing the need for developer assistance or programming knowledge.
Webflow is SOC 2 Type II certified by an independent third party and includes built-in SSL certificates for all sites, ensuring a high level of security for users.
Webflow Integrations & Add-Ons
When Webflow’s in-built tools are insufficient to meet your specific website requirements, the platform offers a library of integrations and add-ons with third-party applications to enhance and extend its functionality.
These extensions and integrations span multiple categories and use cases. You can access renowned analytics and targeting tools like Google Analytics, task automation tools like Zapier, CRM systems like HubSpot, scheduling tools like Calendly, content marketing platforms like StoryChief, and popular social media platforms.
Webflow also allows users to connect custom domains and integrate payment gateways like PayPal via Shoprocket. It supports integrations with localization tools like Crowdin for multilingual functionality, ensuring your site can cater to a global audience.
One of Webflow’s most attractive features is its seamless integration with Figma. The Figma to Webflow plugin transforms Figma layers into HTML and CSS code similar to that generated by Webflow. This means you can smoothly transfer existing projects from Figma to your Webflow visual canvas.
However, Webflow does not support some translations from Figma, and the plugin is incompatible with Safari. These integrations make Webflow even more versatile, though it is limited compared to the range of integrations offered by some competitor website builders.
Webflow Alternatives & Comparison
Several website builders offer capabilities similar to Webflow, making it essential to compare these platforms to choose the best one for your needs.
Here’s how Webflow compares to other leading website builders in its league:
Website Builder | Starting Price (annually) | Top 3 Features | Free Domain | Storage & Bandwidth |
---|---|---|---|---|
Webflow | $0/month |
|
❌ |
|
GoDaddy | $0/month |
|
✅ |
|
Wix | $0/month |
|
✅ |
|
Squarespace | $16/month |
|
✅ |
|
Weebly | $0/month |
|
✅ |
|
HubSpot | $0/month |
|
❌ |
|
Webflow Customer Reviews
Webflow provides a support portal with a forum, developer docs, and Webflow University, which has an arsenal of guides for resolving frequently encountered questions and issues. However, direct support requires submitting a ticket, as no phone or live chat support channels are available.
Overall, users have commended Webflow for its versatile features, educational resources, and no-code approach to website customization and design, which is particularly beneficial for users without coding knowledge. Users also highlight the seamless migration process from their previous builder to Webflow.
Notably, users assert that Webflow has positively impacted their careers and projects, enabling them to create professional websites with their rudimentary HTML and CSS knowledge. Some even consider it the best website builder for marketers.
Despite these positive Webflow reviews, some users have suggested improvements for integrations and other built-in elements. While the platform is highly rated, other users have mentioned that the learning curve can be steep for beginners and that its SEO features are somewhat limited.
Additionally, there are criticisms regarding the platform’s customer support, with complaints about slow response times and unresolved tickets. Finally, users have expressed concerns about Webflow’s transparency concerning downtimes and unexpected price increases.
Read all customer reviews on Trustpilot
Who Is Webflow Best For?
Webflow is an excellent choice for individuals and businesses on a budget, thanks to its free plan that offers reasonable features and its relatively affordable paid plans. This affordability is a key reason we ranked Webflow as one of the best free website builders available today.
The platform is particularly well-suited for creatives, such as artists and photographers, who seek a high level of creative freedom and control over how their work is presented on their portfolio sites.
However, Webflow might not be the best website builder for beginners and users without web design experience. The platform requires a commitment to learning, which can be a rigorous process for beginners.
On the other hand, professional designers familiar with tools like Figma and other interface design applications will find Webflow’s user interface intuitive and easy to navigate. This makes Webflow a powerful tool for those who already possess a foundational understanding of design principles.
How To Use Webflow - Step-By-Step
Although Webflow can be moderately technical, it is relatively easy to set up initially. Here’s a simple 5-step guide to help you get started:
Step 1 - Create an Account
First, visit Webflow and create an account by inputting your work email address. You can sign up using your Google account to make the process swifter. Bear in mind that by creating a Webflow account, you automatically agree to their Terms of Service and Privacy Policy.
It’s important to read through these documents as they govern your use of the platform and inform you about how your data is used.
Next, you’ll answer a few questions to personalize your account and set up your dashboard. Webflow will ask for your name, the purpose of the site you’re creating, and other relevant questions to tailor the experience to your needs.
Step 3 - Take the Onboarding Tutorial
After your dashboard is set up, you’ll be given a tutorial on how to use the editor. If you’re unfamiliar with Webflow’s interface, it’s recommended not to skip this tutorial as it helps you become acclimated to the platform.
Step 4 - Design Your Website
Once you’ve completed the tutorial, you can start designing your custom website. You can either begin from scratch or choose a template from Webflow’s extensive library to customize.
Step 5 - Preview & Launch Your Website
When you’re satisfied with your website design, use the preview button to check its optimization across different devices, including tablets and mobile phones.
Webflow’s compatibility across multiple devices ensures your site looks great everywhere. If it looks perfect, you can launch your professional custom website successfully.
To provide our readers with accurate and well-informed recommendations, we test the most popular website builders on the market to find the best options for you. Our methodology consists of the following criteria:How We Review And Test Website Builders
How To Choose the Best Website Builder
Selecting the best website builder involves careful consideration of several key factors that will significantly influence your choice. Here’s a breakdown of these factors:
Before choosing a website builder, you must determine the site’s purpose and unique needs. Are you building an online store, blog, hobby site, or basic portfolio?
Regardless, each website builder offers solutions tailored to specific needs, whether it’s ecommerce, SEO, or content management.
Establish a budget to narrow your options and simplify decision-making. Ensure that your chosen website builder fits within your budget and provides good value for your investment.
You should also test features using free plans and trials before committing fully. If no free trials are available, check for a money-back guarantee.
An easy–to–use interface is crucial for beginners and those who are not technically inclined. So, look for website builders with a user-friendly drag-and-drop editor and AI assistance, as these features simplify the process and save time.
Make sure the website builder you choose offers all the necessary features to meet your specific needs. For example, Webflow is ideal for a photography business due to its precise design customization, ecommerce capabilities, and content management features.
Some essential features to look for include SEO tools, mobile responsiveness, a template library, and a drag-and-drop editor.
Flexibility in design is essential to accurately representing your brand identity. As such, you should choose a platform that allows you to personalize and tweak core design elements like layouts, fonts, and themes.
While templates and AI-generated layouts can provide a good starting point, the ability to customize is crucial for creating a unique and professional-looking site.
Responsive and helpful customer support is vital for resolving technical issues related to site performance, payments, or onboarding. Avoid website builders with poor customer service feedback.
Instead, opt for builders that offer 24/7 support through various channels, including phone, email, live chat, forums, help centers, and FAQs.
FAQs
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What can’t Webflow do?
References
- About (Webflow)
- Proration and Refunds on Workspace and Site Plans (Webflow)
- Use GoDaddy Airo to Quickly Set Up Your Online Presence Using AI (GoDaddy)
- How Wix ADI Elevates Website Creation for Everyone (Wix)
- Starting a Website with Squarespace Blueprint AI (Squarespace)
- Terms of Service (Webflow)