Webflow Review 2024

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Our Verdict

Webflow stands out for its advanced design and customization flexibility

It allows users to create sophisticated websites without writing any code. It is ideal for budget-conscious marketers, designers, developers, and users with moderate technical design skills who seek full creative control over their sites.

Thanks to its extensive selection of ecommerce tools, SEO controls, reliable web hosting, and visual CMS, Webflow offers a comprehensive solution for small-to-medium-scale online business websites, creative portfolios, and blogs.

Webflow seamlessly integrates with Figma, generates clean code, and provides a robust arsenal of visual design tools and templates, making it easier to create professional, responsive websites.

While coding skills are not required, users need some website design proficiency, as the learning curve can be steep for beginners.

Pros

  • Highly flexible with precise control over design and customization
  • No coding required; generates clean HTML5, CSS, and JavaScript
  • Includes a free plan
  • Powerful ecommerce functionality, SEO controls, and CMS
  • Seamless integration with Figma

Cons

  • Customer support is limited to email
  • The user interface can be complicated for beginners
  • No money-back guarantee or refunds

In our thorough Webflow review, we’ll reveal why it’s one of the most affordable and flexible no-code website builders available today. Webflow empowers you to design and launch highly customized and personalized websites without writing a single line of code.

This platform is particularly suitable for marketers, designers, developers, and businesses who want complete creative control over their site’s appearance. Our Webflow review will explore the popular website builder and its pricing, overall performance, and customer experience, revealing why it is a top choice for many users.

What Is Webflow?

Webflow is a powerful no-code visual web design, hosting, and development platform that boasts over 3.5 million users, including notable companies like Upwork, Dropbox, and Discord. The company is renowned for helping its customers design and personalize custom websites without needing any coding knowledge.

Webflow caters to marketers, designers, developers, and businesses, offering a robust CMS, comprehensive ecommerce tools, effective SEO controls, fast hosting, animation capabilities, and raw design elements.

Webflow’s standout feature is its ability to automatically generate clean HTML, CSS, and JavaScript on the back end while users focus on the website design and front end. This ensures that sites built on Webflow are responsive, fit the brand identity, and are optimized for performance and SEO.

How Much Does Webflow Cost – Webflow Pricing

Webflow pricing is quite competitive, making it one of the more affordable website builders on the market, starting with a free starter plan. Its extensive pricing structure is divided into its Webflow Site and Workspace plans, with the Webflow Site plans broken down further into General and Ecommerce Sites plans.

Meanwhile, Webflow’s Workspace plan is tailored for in-house teams, freelancers, and agencies, offering flexible solutions for various professional settings. Here’s a breakdown of their many plans:

Webflow Plans Starting from Available subscriptions Key Features
General Starter $0/month
  • Monthly
  • Annually
API access, 1GB of bandwidth, localization features, 50 form submissions
General Basic $14/month
  • Monthly
  • Annually
Custom domain, SEO features, 500 form submissions
General CMS $23/month
  • Monthly
  • Annually
CMS features, Publishing, custom embeds, 1000 form submissions
General Business $39/month
  • Monthly
  • Annually
2500 form submissions, form file uploads, 400GB bandwidth
General Enterprise Custom
  • Custom
Unlimited user accounts, custom API requests, custom SSL certificate
Ecommerce Standard $29/month
  • Monthly
  • Annually
Custom checkout, custom shopping cart, payment features
Ecommerce Plus $74/month
  • Monthly
  • Annually
Unbranded emails, 0% transaction fees, 10 staff accounts
Ecommerce Advanced $212/month
  • Monthly
  • Annually
15,000 ecommerce items, 15 staff accounts
For In-House Teams Starter $0/month
  • Monthly
  • Annually
Site transfer, full design access, two staging sites
For In-House Teams Core $19/month
  • Monthly
  • Annually
Content editing, billing permissions, ten staging sites
For In-House Teams Growth $49/month
  • Monthly
  • Annually
Publishing permissions, unlimited staging sites, customer success manager
For In-House Teams Enterprise Custom
  • Custom
Unlimited user access, site-specific access, activity log API, page branching, publishing, SCIM
For Freelancers & Agencies Starter $0/month
  • Monthly
  • Annually
Two staging sites, web design features, site transfer
For Freelancers & Agencies Freelancer $16/month
  • Monthly
  • Annually
Content editing, billing permissions, ten staging sites, email support
For Freelancers & Agencies Agency $35/month
  • Monthly
  • Annually
Publishing permissions, unlimited staging sites, access for up to 9 users
General Starter – $0/month

The general starter plan on Webflow offers a free-to-use website published on the Webflow domain. It provides a glimpse into the localization feature, 100 user accounts, and 2 Logic flows with 100 flow executions per month.

Unlike the paid Basic plan, the free starter plan offers API access with 60 API requests per minute, 50 CMS items, 20 CMS collections, 30 fields per collection, and 5 references per collection.

General Basic – $14/month

With the general basic plan, Webflow users can access a custom domain, 150 static pages, and 20 logic flows with 10,000 flow executions per month. Unlike the other plans, this plan does not have access to CMS features.

However, like all subsequent plans, it can access all SEO features, including 301 redirects, sitemap controls, schema markup support, open graph meta tags, and structured search support.

General CMS – $23/month

This plan introduces full CMS usage with access to all CMS features, API access with 120 API requests per minute, multi-item and per-item publishing, scheduled publishing, dynamic custom code embeds, and RSS feed.

Webflow users get extra site features such as 1000 form submissions per month, site search, automatic site indexing every 72 hours with manual indexing daily, and 3 content editors.

General Business – $39/month

This plan upgrades some Webflow site features, such as 2500 form submissions per month, automatic search indexing every 12 hours with manual indexing hourly, 10 content editors, and access to form file upload.

It also offers increased CMS capability with 10,000 CMS items, 40 CMS collections, 60 fields per collection, and 10 references per collection.

General Enterprise – Custom Pricing

The Enterprise plan is a custom plan for Webflow users needing enterprise-grade solutions. It has additional publishing features, such as publishing workflows and summaries.

It also provides fully custom site features with no cap on user accounts, enhanced CMS capability, customizable traffic flow, and maximum security protection with advanced DDoS protection, custom SSL certificates, and private webflow.io staging.

Ecommerce Standard – $29/month

This e-commerce-centric plan includes a custom checkout, a custom shopping cart, 20,000 paid user accounts, and email product fields and customization.

Users on this plan will be charged a 2% transaction fee but can access all payment features, automatic tax calculation, and unlimited sales volumes. They also have full access to marketing features and custom code integration.

Plus – $74/month

With this plan, users have publishing access to 5000 ecommerce items and 10,000 CMS items.

It also includes all the web design features mentioned in the standard plan, including unbranded emails, access to all payment features with a 0% transaction fee, and the full suite of marketing and management features with an allowance for 10 staff accounts.

Advanced – $212/month

This plan comes with all the features of the Plus plan, with extra allowances for 15,000 ecommerce items and 15 staff accounts.

For In-House Teams Starter – $0/month

Webflow’s free plan for teams allows businesses to try out the collaborative tools available on the website builder. This plan allows a maximum of one user to have full design access to their Webflow website, with a maximum of two guests and two commenters.

Users can access two staging sites with two pages per site and access to the site transfer feature.

Core – $19/month

This plan allows a maximum of 3 users to have access to full design, content editing, and billing permissions. It also allows a maximum of 2 guests with upgraded access for 10 commenters.

The plan provides 10 staging sites with 150 pages for each site, custom code, and site password protection. Unlike the free plan, users can export website codes and establish credit card payment systems.

Growth – $49/month

In this plan, users have access to all user features, as well as guest and commenter access in the core plan, including publishing permissions. Users can create unlimited staging sites and use all building features as in the Core plan.

It also has all the management features as in the previous plan, with additional customer success manager support and invoice payment capability.

Enterprise – Custom

The enterprise plan allows businesses to have unlimited users with full access to all user features, including site-specific access. Most attractively, the plan comes with a special catalog of enterprise features, such as sure activity log API, page branching, branch staging, private staging, custom staging domains, publishing workflow, publish summary, and advanced permissions.

It also offers advanced security features, including single sign-on and SCIM.

For Freelancers & Agencies Starter – $0/month

With the free plan, users can try out the various features. They have access to a maximum of 1 seat to full design, a maximum of 2 guests, and 3 commenters.

In addition, Webflow grants access to 2 staging sites with 2 pages per staged site. The plan also offers site transfer, two-factor authentication security, and email support, which is also available with other plans.

Freelancer – $16/month

This plan caters to small teams and solo businesses. It offers increased access to user features such as content editing, billing permissions, and site-specific access. Users get enhanced building features, such as access to 10 staging sites with 150 pages per site, custom code, and site password protection.

They can also export website codes and offer their customers the option to make payments with their credit cards.

Agency – $35/month

For agencies managing multiple clients, users have a maximum of 9 seats and access to all user features as in the Freelancer plan, including publishing permissions. The plan also allows unlimited staging sites and access to all building features, including the ability to remove the Webflow badge on staged sites.

Note that Webflow’s refund policy categorically states that there is generally no refund or money-back guarantee.

Webflow Key Features

Webflow provides everything professional web designers need, including a set of innovative design tools on a visual editor. Here’s a deep dive into its core offerings:

Webflow Web DesignerWebflow LocalizationWebflow EcommerceWebflow SEO FeaturesWebflow HostingWebflow CMSLogicWebflow InteractionsFigma to WebflowWebflow Security

The Webflow Web Designer feature allows users to harness HTML5, CSS3, and JavaScript elements visually, translating designs into clean code ready for publication. This visual approach means users don’t need to alter code to make customizations.

The responsive drag-and-drop editor gives complete control over HTML elements like blocks, lists, sliders, tabs, and background videos. Users can also effortlessly reuse, maintain, modify, and reorganize webpage structures using the Navigator menu.

Webflow’s Localization feature tailors website content for a global audience. Users can directly add, switch between, and preview locales in the Webflow Web Designer. You can also customize static pages, CMS content, images, and alt text, as well as translate text through native or third-party tools to make your site more accessible.

In addition, the platform enhances SEO with localized slugs and pages in subdirectories, and users can include a customizable locale selector to allow visitors to choose their preferred language.

Webflow provides extensive ecommerce tools that enable full customization of product fields, cart and checkout layouts, homepage and gallery pages, email layouts, interactions, and animations—all without needing to write any code.

The platform simplifies the process of selling physical or digital products by allowing users to add custom fields for displaying product information, create unique product variants, and tailor the checkout flow to specific product types. Moreover, custom delivery options, including shipping, takeout, and email delivery for digital products, provide flexibility for businesses.

In addition, users can manage product shipping by customizing shipping regions and rules and keeping orders synced with shipping software to create labels and automate order tracking. With payment access in over 200 countries through credit cards, PayPal, Apple Pay, and Google Pay, as well as security and fraud protection by Stripe, businesses can reach a global clientele.

Webflow’s SEO features empower users to enhance their websites with comprehensive controls, hosting, and content management tools. Without needing plugins or engineers, users can manage SEO markup, index rules, redirects, and more.

This includes indexing image metadata to optimize content for search engines like Google and ensuring images are accessible via screen readers.

Users can also add and edit schema markups to improve content representation in search engines, automate SEO to define meta titles and descriptions using CMS collection fields, and utilize sitemap controls to update and optimize page titles and descriptions. These tools collectively help users achieve better visibility and search engine rankings.

Webflow harnesses a globally distributed, AWS-powered hosting stack to ensure optimal performance for your website. With over 100 data centers worldwide, visitors can expect fast load times regardless of location. The platform’s scalable server infrastructure can handle any amount of traffic seamlessly.

Additionally, Webflow hosting meets HTTP/2 standards and is compatible with HTTP/3, further enhancing website loading speeds.

Webflow’s visual-first and composable CMS streamlines workflows for marketers, web designers, and developers, enabling faster content output. Marketers and web designers can create, design, edit, and publish content without writing code, allowing developers to concentrate on essential programming tasks.

Users can deliver programmable content in and out of Webflow or integrate with top-tier tools using Webflow’s robust headless CMS APIs. Additionally, the Webflow App Marketplace offers a variety of apps to enhance content management capabilities.

Webflow Logic allows users to automate various tasks directly within Webflow. This feature enables users to automate lead creation, customer communications, content management, and more.

Without coding, users can design simple or complex automation commands across Webflow’s main features, including forms, CMS, and emails. They can also set up custom triggers and actions using webhooks and HTTP blocks and integrate with third-party apps.

Webflow’s interaction and animation features leverage CSS and JavaScript, enabling web designers to create complex animations. Users can link animations and motion to scroll progress for effects like parallax, reveal animations, and progress bars.

For those less experienced or short on time, Webflow offers 20 prebuilt interactions and animations that can be easily added to your site. These intuitive and responsive display options make your website more engaging and visually appealing for visitors.

This plugin takes frames in Figma and transforms them into clean code. It seamlessly connects to the Webflow app and synchronizes your design systems.

This streamlines site building, reducing the need for developer assistance or programming knowledge.

Webflow is SOC 2 Type II certified by an independent third party and includes built-in SSL certificates for all sites, ensuring a high level of security for users.

Webflow Integrations & Add-Ons

When Webflow’s in-built tools are insufficient to meet your specific website requirements, the platform offers a library of integrations and add-ons with third-party applications to enhance and extend its functionality.

These extensions and integrations span multiple categories and use cases. You can access renowned analytics and targeting tools like Google Analytics, task automation tools like Zapier, CRM systems like HubSpot, scheduling tools like Calendly, content marketing platforms like StoryChief, and popular social media platforms.

Webflow also allows users to connect custom domains and integrate payment gateways like PayPal via Shoprocket. It supports integrations with localization tools like Crowdin for multilingual functionality, ensuring your site can cater to a global audience.

One of Webflow’s most attractive features is its seamless integration with Figma. The Figma to Webflow plugin transforms Figma layers into HTML and CSS code similar to that generated by Webflow. This means you can smoothly transfer existing projects from Figma to your Webflow visual canvas.

However, Webflow does not support some translations from Figma, and the plugin is incompatible with Safari. These integrations make Webflow even more versatile, though it is limited compared to the range of integrations offered by some competitor website builders.

Webflow Alternatives & Comparison

Several website builders offer capabilities similar to Webflow, making it essential to compare these platforms to choose the best one for your needs.

Here’s how Webflow compares to other leading website builders in its league:

Website Builder Starting Price (annually) Top 3 Features  Free Domain Storage & Bandwidth
Webflow $0/month
  • Total creative control for design customization
  • Automatic code generation
  • Efficient CMS
  • Unlimited storage
  • Up to 400 GB of bandwidth
GoDaddy $0/month
  • AI-driven GoDaddy Insight for analytics
  • Effective ecommerce and marketing tools on all plans
  • AI domain search
  • Unlimited storage
  • Unlimited bandwidth
Wix $0/month
  • Powerful SEO features
  • Wix ADI (Artificial Design Intelligence)
  • Wix drag-and-drop editor
  • Up to unlimited storage
  • Unlimited bandwidth for business plans only
Squarespace $16/month
  • Broad collection of designer Webflow templates
  • Squarespace Blueprint AI
  • Integrated ecommerce and digital marketing features
  • Unlimited storage
  • Unlimited bandwidth
Weebly $0/month
  • Advanced ecommerce capabilities
  • Built-in SEO and marketing tools
  • Intuitive drag-and-drop editor
  • Unlimited storage available on more expensive plans
  • Unlimited bandwidth
HubSpot $0/month
  • Integrated CRM and optimized CMS
  • AI-powered assistance
  • Advanced SEO and ecommerce capabilities
  • Unlimited storage
  • Unlimited bandwidth

Webflow Customer Reviews

Webflow provides a support portal with a forum, developer docs, and Webflow University, which has an arsenal of guides for resolving frequently encountered questions and issues. However, direct support requires submitting a ticket, as no phone or live chat support channels are available. 

Overall, users have commended Webflow for its versatile features, educational resources, and no-code approach to website customization and design, which is particularly beneficial for users without coding knowledge. Users also highlight the seamless migration process from their previous builder to Webflow.

Notably, users assert that Webflow has positively impacted their careers and projects, enabling them to create professional websites with their rudimentary HTML and CSS knowledge. Some even consider it the best website builder for marketers.

Despite these positive Webflow reviews, some users have suggested improvements for integrations and other built-in elements. While the platform is highly rated, other users have mentioned that the learning curve can be steep for beginners and that its SEO features are somewhat limited.

Additionally, there are criticisms regarding the platform’s customer support, with complaints about slow response times and unresolved tickets. Finally, users have expressed concerns about Webflow’s transparency concerning downtimes and unexpected price increases.

Read all customer reviews on Trustpilot

Who Is Webflow Best For?

Webflow is an excellent choice for individuals and businesses on a budget, thanks to its free plan that offers reasonable features and its relatively affordable paid plans. This affordability is a key reason we ranked Webflow as one of the best free website builders available today.

The platform is particularly well-suited for creatives, such as artists and photographers, who seek a high level of creative freedom and control over how their work is presented on their portfolio sites.

However, Webflow might not be the best website builder for beginners and users without web design experience. The platform requires a commitment to learning, which can be a rigorous process for beginners.

On the other hand, professional designers familiar with tools like Figma and other interface design applications will find Webflow’s user interface intuitive and easy to navigate. This makes Webflow a powerful tool for those who already possess a foundational understanding of design principles.

How To Use Webflow - Step-By-Step

Although Webflow can be moderately technical, it is relatively easy to set up initially. Here’s a simple 5-step guide to help you get started:

  1. Step 1 - Create an Account

    First, visit Webflow and create an account by inputting your work email address. You can sign up using your Google account to make the process swifter. Bear in mind that by creating a Webflow account, you automatically agree to their Terms of Service and Privacy Policy.

    It’s important to read through these documents as they govern your use of the platform and inform you about how your data is used.

    <strong>Step 1 - Create an Account</strong>
  2. Next, you’ll answer a few questions to personalize your account and set up your dashboard. Webflow will ask for your name, the purpose of the site you’re creating, and other relevant questions to tailor the experience to your needs.

  3. Step 3 - Take the Onboarding Tutorial

    After your dashboard is set up, you’ll be given a tutorial on how to use the editor. If you’re unfamiliar with Webflow’s interface, it’s recommended not to skip this tutorial as it helps you become acclimated to the platform.

    <strong>Step 3 - Take the Onboarding Tutorial</strong>
  4. Step 4 - Design Your Website

    Once you’ve completed the tutorial, you can start designing your custom website. You can either begin from scratch or choose a template from Webflow’s extensive library to customize.

    <strong>Step 4 - Design Your Website</strong>
  5. Step 5 - Preview & Launch Your Website

    When you’re satisfied with your website design, use the preview button to check its optimization across different devices, including tablets and mobile phones.

    Webflow’s compatibility across multiple devices ensures your site looks great everywhere. If it looks perfect, you can launch your professional custom website successfully.

    <strong>Step 5 - Preview & Launch Your Website</strong>

Methodology

How We Review And Test Website Builders

To provide our readers with accurate and well-informed recommendations, we test the most popular website builders on the market to find the best options for you. Our methodology consists of the following criteria:

  • Template Variety and Quality: We evaluate the range and quality of pre-designed templates offered by each website builder, considering factors like aesthetics and customization options.
  • Mobile Responsiveness: We test the responsiveness of websites created with each builder to ensure they display correctly and function smoothly on various devices, including smartphones, tablets, and desktops.
  • Customization Options: We examine the level of customization available within each website builder: layouts, fonts, colors, custom CSS or HTML code.
  • Ease of Use: We assess the user interface and overall usability of each website builder to determine how intuitive and beginner-friendly the website builder is.
  • Speed and Performance: We measure the load speed and performance of websites built with each website builder, considering factors such as page load times, image optimization, and caching options.
  • SEO Features: We analyze the built-in SEO tools and features offered by each website builder, including meta tags, sitemaps, URL structures, and integration with analytics platforms.
  • E-commerce Functionality: We evaluate the e-commerce capabilities of each website builder, assessing product listings, inventory management, payment gateways, and order processing.
  • Integrations: We look at the integration capabilities of each website builder, including compatibility with third-party tools such as email marketing software, CRM systems, and social media networks.
  • Customer Support: We test the responsiveness and availability of customer support offered by each website builder, such as available support channels, response times, and user satisfaction ratings.
  • Scalability and Flexibility: We evaluate the scalability and flexibility of each website builder, considering factors such as the ability to add new pages, features, and functionality as the website grows and evolves.
  • Security Features: We review the security features of each website builder, including SSL encryption, malware scanning, and regular security updates.
  • Analytics and Reporting: We examine the analytics and reporting capabilities of each website builder, including the availability of built-in analytics tools, integration with external analytics platforms.

How To Choose the Best Website Builder

Selecting the best website builder involves careful consideration of several key factors that will significantly influence your choice. Here’s a breakdown of these factors:

Evaluate Your Specific NeedsBudget & Value for MoneyEase of UseKey FeaturesDesign Options & CustomizabilityCustomer Support

Before choosing a website builder, you must determine the site’s purpose and unique needs. Are you building an online store, blog, hobby site, or basic portfolio?

Regardless, each website builder offers solutions tailored to specific needs, whether it’s ecommerce, SEO, or content management.

Establish a budget to narrow your options and simplify decision-making. Ensure that your chosen website builder fits within your budget and provides good value for your investment.

You should also test features using free plans and trials before committing fully. If no free trials are available, check for a money-back guarantee.

An easy–to–use interface is crucial for beginners and those who are not technically inclined. So, look for website builders with a user-friendly drag-and-drop editor and AI assistance, as these features simplify the process and save time.

Make sure the website builder you choose offers all the necessary features to meet your specific needs. For example, Webflow is ideal for a photography business due to its precise design customization, ecommerce capabilities, and content management features.

Some essential features to look for include SEO tools, mobile responsiveness, a template library, and a drag-and-drop editor.

Flexibility in design is essential to accurately representing your brand identity. As such, you should choose a platform that allows you to personalize and tweak core design elements like layouts, fonts, and themes.

While templates and AI-generated layouts can provide a good starting point, the ability to customize is crucial for creating a unique and professional-looking site.

Responsive and helpful customer support is vital for resolving technical issues related to site performance, payments, or onboarding. Avoid website builders with poor customer service feedback.

Instead, opt for builders that offer 24/7 support through various channels, including phone, email, live chat, forums, help centers, and FAQs.

FAQs

Is Webflow any good?

What is the downside to using Webflow?

Is Webflow better than WordPress?

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What can’t Webflow do?

Ademilade Shodipe-Dosunmu
Technology Expert
Ademilade Shodipe-Dosunmu
Technology Expert

Ademilade has spent the last five years creating optimized content for SaaS, tech, and entertainment publications like MakeUseOf and GameRant. With a solid background in Mechanical Engineering, he strives to devise content that informs and helps people leverage the technology around them. Furthermore, as a Top Writing Voice on LinkedIn, he regularly contributes to the growing body of content knowledge, helping budding writers find their footing.