Wix Review 2024

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Our Verdict

One of the most popular website builders, Wix is stacked with customization options and a great platform for beginners

Wix has earned a solid reputation as one of the best website builders on the market today due to its intuitive drag-and-drop interface, vast template library, and robust feature set.

Its user-friendly editor allows even beginners to create professional-looking websites with ease, while its extensive template collection caters to a wide range of industries and design preferences.

Wix’s features include e-commerce functionality, blogging tools, and marketing integrations, making it a comprehensive solution for individuals and businesses alike.


  • Intuitive drag-and-drop interface
  • Extensive template library covering various industries
  • App Market for easy integration of additional features
  • Automatic mobile optimization
  • E-commerce and blogging tools


  • Wix-branded advertisements on free plan
  • Full set of features may require upgrading or purchasing add-ons, increasing cost
  • Doesn't let you switch templates after choosing

Our Wix review will highlight how this platform’s user-friendly interface, AI-powered design tools, robust SEO features, and comprehensive ecommerce capabilities make website building accessible and efficient, especially for beginners. If you’re struggling with clunky interfaces and limited features, you’ll find that Wix is an intuitive and customizable solution that’s easily tailored to your needs.

We’ve tested Wix and researched the platform thoroughly to learn why it’s consistently ranked as a top website builder. Our Wix review will cover its features, flexible pricing plans, and real user feedback to help you decide if it’s the perfect fit for you.

What Is Wix?

Even those with only a mild understanding of website builder platforms have likely heard of Wix. The company provides renowned cloud-based web development services that let anyone create, maintain, and grow a customized, professional web presence.

With its beginner-friendly interface, enterprise-grade business tools, SEO and marketing features, and the range of templates Wix offers, it’s no wonder it’s such a popular website builder, earning over 1 million users by 2009.

Customer feedback proves it’s one of the best website builders on the market for all this plus its feature-rich plans that offer great value, providing an option for everyone, no matter their needs.

How Much Does Wix Cost? Wix Pricing & Plans

Since its inception, the Wix website builder platform has continuously developed its offerings and capabilities to meet the rapidly evolving needs of its clients and the competitive internet ecosystem.

Wix pricing structure is clearly outlined and divided by its features. Its plans are broken down as follows:

Wix Website Builder Pricing Free Light Core Business Business Elite
Starting Price $0/month $17/month $29/month $36/month $159/month
Free Domain
Storage & Bandwidth 500 MB storage

1 GB bandwidth

2 GB storage 

Unlimited bandwidth

50 GB storage

Unlimited bandwidth

100 GB storage

Unlimited bandwidth

Unlimited storage

Unlimited bandwidth

E-commerce Capabilities
Free – $0/month

Wix is regarded as one of the best free website builders on the market today. Its free plan offers comprehensive and meaningful features, including 1 GB bandwidth and 500 MB storage space.

It allows users to utilize Wix ADI (Artificial Design Intelligence) and other AI-powered tools, such as the Text Creator and Section Generator, simplifying and hastening the website-building process.

Wix’s free website builder plan also includes an easy-to-use drag-and-drop editor, an array of customizable Wix templates and design tools, a personalized SEO Setup Checklist, free web hosting on a global content delivery network (CDN), a free SSL certificate, and access to third-party integrations on the Wix App market. However, it comes with non-removable Wix branding, ads, and no e-commerce features.

Wix’s free website builder is best for beginners without design or coding experience who want to create a basic online presence quickly and easily. Users looking to get a feel of the platform before committing to a premium plan will also find this plan valuable.

Light – $17/month

The Light plan is a basic upgrade from the free plan. It allows you to connect a custom domain to your website, giving it more credibility. It also provides unlimited bandwidth and 2 GB storage space. Your bandwidth requirements depend on how much media you add to your site. If your site needs heavy media inclusion, you’d want to opt for a plan with unlimited bandwidth to accommodate this requirement.

On this plan, you get a voucher for a free year with a new domain using any of these extensions: .com, .net, .org, .info, .biz, .rocks, .pictures, .co.uk, .club, .space, and .xyz. Additionally, you can have 2 collaborators and remove Wix branding on your own site. It also allows users to capture leads by adding forms such as quizzes, registration forms, and applications to their site. However, this is limited to 4 forms with 10 fields per form.

The Light plan is best for hobbyists and freelancers seeking a simple portfolio site.

Core – $29/month

Suitable for audience engagement, the Core website builder plan includes everything on the Light plan. It takes it further by allowing up to 5 collaborators and providing unlimited bandwidth and 50 GB of storage space. Users have 10 lead-capture forms with 50 fields per form as well as a basic suite of automated marketing and site analytics tools.

The Core plan provides essential e-commerce functionalities tailored to your business needs. It allows you to showcase up to 50,000 products, sell 25 products with dropshipping, and accept secure online Wix payments, including one-time and recurring transactions for subscription services.

This plan supports creating customer accounts for faster checkout, offers automatic discounts at checkout, and sends automated emails to remind customers of their abandoned carts. Additionally, it lets clients book appointments and pre-order products.

Furthermore, this plan integrates selling on social media channels, allows users to sell e-gift cards, and sends back-in-stock notifications to customers (10 per month). You get a free year of subscription on both the Events Calendar and Site Booster apps. The best part is that all business transactions can be conveniently managed from a single dashboard.

This plan is great for small-scale, content-intensive entrepreneurs and freelancers intent on broadening their online presence.

Business – $36/month

Wix’s Business website builder plan includes everything offered in the Core plan, including unlimited bandwidth. However, it features an increased storage capacity of 100 GB, 10 collaborators, and 25 lead-capture forms with 75 fields per form.

Subscribers to this standard plan can connect advanced shipping apps to manage customer fulfillment, display product pricing in your client’s local currency (primary plus 5), automate sales tax calculation for up to 100 transactions, stock up to 250 dropshipping products, and collect up to 1000 customer reviews.

You can also send an unlimited number of back-in-stock notifications to customers and automate sales calculations with current rates for up to 100 monthly transactions. This option is ideal for small to medium-scale businesses with complex SEO needs and potentially lofty media requirements.

Business Elite – $159/month

Whether you’re running an online store, dropshipping, managing a service-based business, operating a restaurant, organizing events, leading a fitness enterprise, or creating content or art, Wix’s Business Elite plan offers the tools you need to build, manage, and scale your business effectively.

This plan includes everything in the Business plan, plus a few additions and increments. It offers 75 lead-capture forms with 100 fields per form, unlimited bandwidth, and unlimited storage space. You can also stock unlimited dropshipping products, reward returning customers with coupons, receive up to 3000 customer reviews, and display your prices in your clients’ local currencies.

This plan is special because it creates customized reports that provide useful business insights to aid data-driven business decisions. Plus, users get priority customer support and can automate sales tax for up to 500 monthly transactions.

Enterprise – Custom Price

Wix also provides a solution for large-scale businesses with its Enterprise plans. This plan is fully customized to solve your unique enterprise needs, letting you launch high-quality professional Wix sites quicker and providing flexibility by removing resource constraints.

On this plan, you get a dedicated Wix representative plus 24/7 priority support from the Wix support team. You can manage multiple sites and teams from one dashboard, customize your sites with APIs, and enjoy enterprise-grade layered security. In addition, your sites will be supported by reliable multi-cloud hosting, leading to a 99.99% uptime and faster site performance.

Wix also offers consultations with product experts for tailored solutions, site migration assistance, and flexible billing options.

All Wix plans include exceedingly reliable 24/7 customer support, and your site is protected by 256-bit SSL encryption. The platform accepts payment from major credit and debit card providers, including Visa, Mastercard, American Express, Discover, JCB, and Diners.

Wix allows you to test out premium plans for 14 days with a money-back guarantee.

Wix Key Features

Regardless of the size of your project or level of technical expertise, Wix provides the advanced features you need to build a fully functional and professional website. Here’s my Wix review of what the feature-packed platform has to offer:

Wix ADI (Wix Artificial Design Intelligence)Mobile-Optimized Wix TemplatesWix EditorWix SEO Setup ChecklistMarketing and AnalyticsE-commerce FunctionsWix App Market24/7 Responsive Customer SupportWix Owner AppWix StudioVelo by Wix

Wix leverages advanced AI technology with its Wix (Artificial Design Intelligence) feature, revolutionizing website creation. Wix ADI allows users to interact directly with AI by outlining their website preferences, goals, and business needs. This intuitive feature empowers users to effectively hone in on their brand identity and desired functionalities.

Using sophisticated algorithms, the ADI quickly generates a personalized website design tailored to the user’s specifications. It considers factors such as industry standards, current design trends, and user preferences to ensure the resulting website not only meets but exceeds expectations.

Within moments, users receive a fully customizable website layout that reflects their unique brand identity, saving valuable time and resources typically required for manual design processes.

Wix ADI continues to evolve with ongoing updates and improvements, incorporating user feedback and the latest technological advancements to improve the feature.

This dedication to innovation illustrates Wix’s commitment to providing a user-friendly and efficient website-building experience for businesses and individuals alike. It’s the perfect tool for those who are brand new to website building. Learn more about Wix’s other built-in AI tools further down in my review.

Wix offers over 900 visually stunning, fully customizable website templates designed to cater to any industry and concept. These templates are specifically designed to adapt and perform well on smartphones and tablets, addressing the growing importance of mobile accessibility in today’s digital landscape.

Whether accessed via iOS or Android devices, Wix’s templates automatically adjust layout, fonts, and images to maintain visual appeal and usability, regardless of the device being used. The one downside to Wix templates, however, compared to other website builder tools, is that you can’t change templates after you choose, which can be very limiting.

With Wix Editor’s simple-to-use drag-and-drop interface, you can add and remove new elements like text, images, shapes, and widgets. You can also add new sections to your site, supported by the AI Section Generator.

In addition, Wix’s website editor lets you change the site design and theme, adjust layouts, add apps from the Wix App Market, upload media, and use the Content Management System (CMS). To summarize, Wix Editor boasts the following advanced features:

  • Drag and drop editor with mobile optimization
  • Wix App Market for integrations
  • Built-in SEO tools
  • Design flexibility
  • Team/client collaboration

What’s the point of creating an online presence if no one can see it? To this end, you must optimize your site for search engines like Google.

Wix is one of the few website builders that offer impeccable SEO functionalities across all its plans. You get a tailored SEO checklist with distinct actionable steps designed to help you rank higher on Google. Wix’s SEO Setup Checklist includes the following:

  • Image alt text
  • Mobile Optimization
  • Headings and content review
  • Load speed
  • Meta tags
  • URL structure
  • SSL certificate
  • Analytics
  • Social media sharing

We’ll talk about Wix SEO tools in more depth below.

Besides the Search Engine Optimization tools and analytics features mentioned above, Wix offers a suite of comprehensive marketing tools to help you grow your site and attract your target audience. These tools include Email Marketing and Facebook, Instagram, and Google Ads.

Wix offers a powerful Email Marketing tool that allows users to create, send, and track email campaigns directly from their Wix dashboard. Users can design newsletters, automate emails, and analyze campaign performance to refine their marketing strategy and encourage user engagement.

Wix also features Wix Ascend, its own tailored suite of marketing tools. This suite includes features for marketing automations like abandoned cart emails and follow-up sequences to engage visitors and nurture leads.

In terms of ad tools, Wix integrates with Google Ads to help users create and manage pay-per-click (PPC) advertising campaigns directly from their Wix dashboard. Users can set budgets, target specific audiences, track conversions, and optimize campaigns for better performance.

Wix is one of the most powerful e-commerce website builders, and for good reason. Offering dedicated e-commerce plans, Wix provides the essential tools and features for building and scaling any business site, from a small online store to large enterprise-grade websites.

Wix lets you showcase products, manage inventory, accept payments through secure gateways, simplify checkout, and organize shipping. We’ll get into Wix ecommerce tools and features in more depth below.

Wix offers a sizeable selection of over 300 web apps and third-party plugins through the Wix App Market, all of which integrate seamlessly with your website. Your range of options includes Wix apps like Wix Stores and Wix Blog, as well as numerous external apps, all manageable directly from your dashboard.

Integrations include those for ecommerce and marketing, as well as those for booking appointments and events. There are also app integrations for security, localization, and even productivity. These integrations are designed to not only enhance your website but also make it easier for you to manage by extending or outsourcing functionalities like dropshipping, live chat services, and more.

Wix customer service is perhaps one of its most endearing features compared to other site builders. You are bound to encounter complications with your site, but Wix ensures these complications are short-lived by offering multiple support channels.

If the comprehensive help center doesn’t resolve your issue, you can interact with the friendly chatbot on the contact page. Where the chatbot cannot assist, you can contact a customer care expert by submitting a ticket or requesting a callback. Note that Wix also provides support in various languages besides English.

By going mobile with the Wix Owner app, you can manage and grow your business website on the go. It provides real-time notifications for orders, inquiries, and appointments, keeping users informed instantly so you can update your site and respond to visitors directly.

The app features a dashboard for monitoring website performance metrics, managing orders and sales, interacting with customers through live chat and support tickets, and updating website content seamlessly.

With capabilities for marketing campaigns, scheduling appointments, and analyzing business data on the go, the Wix Owner App ensures that users can maintain and grow their online presence quickly and effectively from their mobile devices, wherever they are.

To provide a solution to the advanced flexibility Wix Editor lacks, Wix Studio was developed to accommodate professional designers working for agencies and enterprises with more complex website needs.

It utilizes the sophisticated Studio Editor, which is furnished with a suite of next-gen design tools and AI assistance. Bear in mind that it is a separate product from Wix Editor and has unique pricing plans.

Velo by Wix is an open development platform that accelerates the process of building professional web applications. It helps users create advanced web applications and dynamic websites using JavaScript and Wix’s serverless computing infrastructure. Users get full-stack capabilities so they can build custom functionalities, integrate APIs, and manage databases directly within the Wix environment.

But this doesn’t mean you need to be someone with a tech-minded developer background. Velo lets you create highly customized web experiences, manage data effectively, and enhance website interactivity without extensive coding knowledge and it can be used both within Wix Editor and Wix Studio, helping you tailor sites to more complex needs.

Is Wix Good For Ecommerce?

The short answer to this question is yes. Wix is a popular website builder for those interested in ecommerce but who lack a technical background. The provider offers robust e-commerce functions that let users easily build and manage online stores for the first time.

Is Wix for you, and will it suit your online store needs? Here are just some of Wix’s ecommerce tools and features:

  • Store Builder: As mentioned, Wix has a user-friendly drag-and-drop editor specifically designed for creating and customizing online stores. Users can choose from a variety of professionally designed templates tailored for different industries and customize them to reflect their brand identity. Just remember that you can’t switch templates after you choose one, which is annoying.
  • Product Management: Users can easily add, edit, and organize products within their online store. Each product can include detailed descriptions, multiple images, pricing options, and variants for sizes and colors, etc.). Wix’s built-in inventory management tools help track stock levels and automate notifications for low stock.
  • Shopping Cart and Checkout: Wix’s customizable shopping cart and checkout process are designed to minimize cart abandonment and streamline the purchasing experience. The platform lets you set up flexible shipping rules, automate tax calculations, and offer real-time shipping rates. You can even automatically send reminders to customers who leave items in their cart, encouraging them to complete their purchase.
  • Payment Gateways: Wix supports multiple payment gateways, including PayPal, Stripe, and Square, allowing users to accept Wix payments securely online. Integration with these payment processors ensures smooth transactions and provides flexibility for customers to pay with their preferred method.
  • Sales Channels: As I already discussed, Wix has robust integration with social media, which is handy when it comes to promoting your online store. Users can sell products not only through their website but also through social media channels like Facebook and Instagram, and Wix’s integration with these platforms allows for order management and easy customer communication.
  • Marketing and Promotions: Wix offers built-in tools for running marketing campaigns and promotions to attract and retain customers. Users can create discount codes, run sales events, and send targeted email campaigns to drive sales and increase customer engagement.
  • Mobile Optimization: Wix’s mobile-responsive design ensures that your online store looks great and functions smoothly on any device.
  • Analytics and Reports: Wix makes it easy to track your store’s performance with detailed analytics and reports on sales, traffic, and customer behavior. It seamlessly integrates with Google Analytics, allowing you to track and analyze your traffic and customer behavior so you can make better, data-driven decisions about your web store.

Wix SEO Tools

Wix stands out for its robust set of SEO tools and features that make sure your website has good visibility. We’ve covered SEO Wix features above, but let’s dig into them in more detail:

  • Wix’s SEO Wiz: Wix’s SEO Wiz is a built-in tool that offers a step-by-step plan to optimize your website’s SEO tailored to your specific needs. This makes it easy for anyone, even if they have no SEO or website-building experience, to ensure that their page is optimized and targeting the right people. Wix Wiz includes a personalized SEO checklist
  • Alt Text For Images: This feature should be standard at this point, but you might be surprised when looking at other website builders. Wix offers the ability to add alt text to images to enhance SEO and improve accessibility, so everyone can access your site.
  • Google Search Console Integration: Wix lets you directly connect your site to Google Search Console, enabling enhanced performance tracking.
  • Social Media Integration: Wix helps you boost your SEO by making it easy to share your content across social media platforms like Facebook and Instagram with its built-in sharing tools. This saves you time, too.
  • Create & Automate SEO Patterns: Wix lets you automate SEO tasks on multiple pages at once, including setting up SEO patterns for things like meta tags and descriptions.
  • XML Sitemap: Wix automatically generates an XML sitemap that you can submit to search engines for better indexing.
  • Page Speed: Wix includes tools and features that will help you improve your website’s loading speed, a key factor in SEO ranking.

Wix AI Tools

The top website builders now include AI-driven tools so you can improve your website without needing a lot of technical know-how. AI can even help you build a website from scratch, letting you customize your page and make it completely unique based on your needs. Here are a few of Wix’s most impressive and useful AI features:

  • Wix ADI (Artificial Design Intelligence): I mentioned this above, but Wix lets you automatically build a customized website based on your answers to a few simple questions with its built-in Artificial Design Intelligence tool, something that’s even available in its free plan.
  • Image Enhancement: You don’t need to worry about editing images and needing a third-party image editing app, as Wix automatically improves image resolution and quality to make your website look more professional and legitimate.
  • AI-Powered Design: One of the best things about Wix is how accessible it is for new website builders. Its AI design tools provide design recommendations to help you optimize your site’s layout and give it some aesthetic appeal.
  • AI-Driven Content: No time to write content for your site? No problem! Wix’s AI content creator will generate relevant and engaging content for your site, tailored to your specific industry and audience.
  • Wix Smart SEO: SEO Wix features include Wix’s Smart SEO, which uses AI to suggest SEO improvements and automatically implement best practices on your website.
  • User Experience: Wix’s AI tools don’t just help you build a better website. The provider also has AI-driven features that make for a better user experience for anyone who visits your site. Wix can tailor personalized content and recommendations for your individual site visitors. You can also incorporate AI chatbots to handle customer inquiries, provide instant support, and save you time.

What Is Wix Editor X?

Wix Editor X is an advanced enterprise website design platform by Wix that’s tailored for designers, agencies, and professionals seeking greater design flexibility and precision.

It offers responsive design capabilities, advanced layout options with CSS grid and flexbox, and custom breakpoints to ensure sites look perfect on any device.

Using Editor X, you have complete control over every aspect of your or your client’s site design, using tools for custom interactions and animations. Editor X also supports real-time collaboration for team projects and includes built-in tools for SEO, performance optimization, and integrated business website solutions like ecommerce and Wix bookings.

Considering all this, it’s also noteworthy that EditorX will soon transition to Wix Studio, the company’s new web creation platform for agencies and freelancers.

Wix Vs. Other Website Builders

Let’s see how Wix compares with other well-known website builders:

Website Builder Starting Price (annually) Top 3 Features Free Domain Storage & Bandwidth
Wix $0/month (free Wix plan) Built-in SEO features, Advanced design features such as Wix Artificial Design Intelligence, Wix Editor with intuitive drag-and-drop functionality ● Unlimited storage in upper-tier paid plans
● Unlimited bandwidth for business plans only
Squarespace $16/month High-quality templates, Squarespace Blueprint AI, Built-in e-commerce and digital marketing tools ● Unlimited storage and bandwidth on all plans
GoDaddy $0/month AI-powered GoDaddy Insight for website improvement, Integrated e-commerce, marketing, and analytical tools, Domain tools and services supported by AI domain search ● Unlimited storage and bandwidth on paid plans
Shopify $29/month Advanced e-commerce and marketing features, Shopify App Store for integrations, AI-powered tools for e-commerce ● Unlimited storage and bandwidth on all plans
HubSpot $0/month Customer Relationship Management (CRM) integration and optimized Content Management System (CMS), AI-powered tools for website building and marketing, Advanced SEO and e-commerce functionalities ● Unlimited storage
● Unlimited bandwidth
Weebly $0/month Integrated e-commerce capabilities, SEO and marketing tools, Easy-to-use drag-and-drop editor ● Unlimited storage available on paid plans
● Unlimited bandwidth on all pans

Wix Customer Reviews

To understand Wix’s pros and cons in the real world and make a balanced and informed decision of my own, I analyzed Wix reviews on the most trusted sites. On Trustpilot, Wix has earned a great rating of 4.6 out of 5 from 18,488 reviews, which is very rare on Trustpilot, a place where customers generally go in order to complain or express dissatisfaction.

Wix enjoys a stellar public reputation and stands out as one of the best website builders on the market today. Most people recognize it as a versatile, user-friendly website builder and e-commerce platform. They praise its vast selection of Wix template options, despite the inability to switch templates, extensive customizability with its drag-and-drop editor, and ability to quickly launch a unique, professional website.

Users also highlight Wix’s dedication to exemplary customer service as its stand-out feature. Despite its intuitive interface, users sometimes encounter difficulties.

However, these customers testify to the consistent availability of patient, friendly, and relentless assistance provided by its expert customer support team in real-time through multiple channels, from live chat and phone assistance to screen-sharing sessions that provide detailed, step-by-step problem resolutions.

For others, a video guide or an article from the help center can usually solve their problem. Regardless of the issue, the central takeaway is that Wix offers its clients a high level of care.

However, as with all website builders, Wix is not without its flaws. Multiple users have experienced issues with the billing system, reporting unexpected charges, particularly after canceling a subscription.

Others complain that changing templates after publishing or exporting their sites to another service is impossible without rebuilding everything from scratch. In addition, some Wix review feedback express frustration over slow site performance, unreasonable price increments, and sudden plan updates without prior notice, nudging them towards higher-tiered plans.

Read all customer reviews on Trustpilot

How to Use Wix - A Step-by-Step Guide

Wix is user-friendly and easy to navigate, but for extra convenience, I will walk you through the steps to get started with the Wix website builder. Follow this step-by-step onboarding process:

  1. Sign Up

    Visit Wix.com and create an account by signing up with your email. You can do this quicker by connecting through your Google or Facebook account.

    <strong>Sign Up</strong>
  2. Add a Recovery Phone Number

    After signing up, you’ll be prompted to include a phone number that will be used to recover your account if there’s ever a need to. Wix will send a 6-digit verification code to this number.

    <strong>Add a Recovery Phone Number</strong>
  3. Set Up Your Dashboard

    Once you’ve verified your recovery phone number, Wix will lead you to create a new site. Wix’s AI assistant will then display a prompt giving you the option to set up your site with or without AI assistance.

    If you choose to set up with AI assistance, you’ll be asked a series of questions about your site. This conversation with the AI assistant will help the AI set up a personalized dashboard with tailored tools, apps, and content for your site.

    If you decide to manually set up your dashboard without AI assistance, Wix will provide a questionnaire about your website type, website name, site goals, and apps needed to achieve these goals.

    <strong>Set Up Your Dashboard</strong>
  4. Design Your Website

    You’ll then see a checklist for setting up your site on your dashboard. For the purpose of this demonstration, my site is a blog. My checklist includes:

    • Updating the blog type
    • Connecting a custom domain
    • Writing my first blog post
    • Designing my site
    • Optimizing the site for Google

    Select “Design site” to set up your web pages. Again, you’ll be presented with two options. You can either generate a site design with Wix Artificial Design Intelligence or customize a Wix template from the vast template library.

    If you choose to receive AI support, Wix will use the information you input in your site profile to generate a personalized site design. The AI will also provide a site brief with the option to tweak elements like the site structure, theme, and layout or completely regenerate the site.

    If you’re not interested in an AI-generated site, you can simply browse through templates from the library and select a suitable one to customize. Wix will even recommend templates that best match your site.

    <strong>Design Your Website</strong>
  5. Customize Your Website

    Whether you picked a template or let Wix Artificial Design Intelligence generate a site for you, this step is essential to tailor your site intricately to your needs.

    Customize your website using the drag-and-drop interface in the Wix Editor. You can add and remove elements, generate sections, and change the site theme, among other design and customization options.

    Remember to add the features that are essential to your site. These could include a booking page, a price plan, or a blog. You can also add apps from the app market to extend the functionality of your site.

    <strong>Customize Your Website</strong>
  6. Connect a Domain

    Now, it’s time to connect a domain to the site. If you have an existing domain, you can claim and connect it to your site. If not, you’ll have to purchase a domain.

    You must be on a premium plan to connect a domain to your site. Some Wix premium plans come with a free domain for a year, so opt for one that meets your requirements.

    <strong>Connect a Domain</strong>
  7. Optimize your Website for Search

    Before publishing your site, you have to make sure it can earn must traffic and attract your target audience. Wix’s SEO Setup Checklist helps make this happen so you leave no stone unturned.

    Return to your dashboard and select “Get found on Google.” After answering three questions, Wix will create a personalized checklist that you must complete to improve your site’s visibility and ranking on search engines like Google.

    <strong>Optimize your Website for Search</strong>
  8. Preview and Publish

    Finally, use the preview function to see how your site appears on desktop and mobile devices. Test all the interactive elements, like forms and a shopping cart, to ensure they function properly. Once you’re satisfied with how everything looks and works, click “Publish” to go live!

    Remember that the key to a successful website is regular maintenance and management. Be sure to update your site consistently to satisfy your audience’s needs.

    <strong>Preview and Publish</strong>


How We Review And Test Website Builders

To provide our readers with accurate and well-informed recommendations, we test the most popular website builders on the market to find the best options for you. Our methodology consists of the following criteria:

  • Template Variety and Quality: We evaluate the range and quality of pre-designed templates offered by each website builder, considering factors like aesthetics and customization options.
  • Mobile Responsiveness: We test the responsiveness of websites created with each builder to ensure they display correctly and function smoothly on various devices, including smartphones, tablets, and desktops.
  • Customization Options: We examine the level of customization available within each website builder: layouts, fonts, colors, custom CSS or HTML code.
  • Ease of Use: We assess the user interface and overall usability of each website builder to determine how intuitive and beginner-friendly the website builder is.
  • Speed and Performance: We measure the load speed and performance of websites built with each website builder, considering factors such as page load times, image optimization, and caching options.
  • SEO Features: We analyze the built-in SEO tools and features offered by each website builder, including meta tags, sitemaps, URL structures, and integration with analytics platforms.
  • E-commerce Functionality: We evaluate the e-commerce capabilities of each website builder, assessing product listings, inventory management, payment gateways, and order processing.
  • Integrations: We look at the integration capabilities of each website builder, including compatibility with third-party tools such as email marketing software, CRM systems, and social media networks.
  • Customer Support: We test the responsiveness and availability of customer support offered by each website builder, such as available support channels, response times, and user satisfaction ratings.
  • Scalability and Flexibility: We evaluate the scalability and flexibility of each website builder, considering factors such as the ability to add new pages, features, and functionality as the website grows and evolves.
  • Security Features: We review the security features of each website builder, including SSL encryption, malware scanning, and regular security updates.
  • Analytics and Reporting: We examine the analytics and reporting capabilities of each website builder, including the availability of built-in analytics tools, integration with external analytics platforms.

How to Choose the Best Website Builder

When selecting a website builder, the objective is not to find the overall best option but the best for your needs. Consider the factors outlined below to guarantee a suitable match.

Evaluate Your Specific NeedsBudget & Value for MoneyEase of UseKey FeaturesDesign Options & CustomizabilityCustomer Support

Each website builder builds its reputation around their strongest selling points. Your focus should be on aligning these strengths with your specific needs. To achieve this, begin by precisely defining your requirements.

Evaluate your website’s purpose, highlight your goals, and determine the necessary tools to satisfy them.

Setting a budget is a great way to streamline the process of selecting a website builder, narrowing down your options to those within your financial range. With the number of affordable website builders on the market, you can get the job done effectively without breaking the bank.

However, if an attractive option exceeds your budget, carefully evaluate whether its features and tools are essential for fulfilling your website’s goals. Be sure to take advantage of free plans and trials to confirm that you’re getting value for your money before committing.

It is important to choose a website builder with a user-friendly interface, particularly one that features a drag-and-drop editor designed for ease.

AI assistance adds significant value, especially for beginners without technical or design experience. Regardless of your skill level, the key is finding a builder whose tools you find intuitive.

Understanding your requirements is crucial, and identifying the core features that meet these needs is just as important. You must ensure that the website builder you choose offers the specific features integral to your website’s success.

For instance, if you’re setting up a global web store, look for website builders with advanced e-commerce and Search Engine Optimization capabilities.

Creative freedom is paramount for a website that truly reflects your brand identity. Good website builders should offer various design tools and customizable templates that suit any concept or industry.

Ensure that the platform allows for extensive customization of design elements and supports responsive design so your site looks great across devices.

You can tell if a website builder has its customers in mind at all stages if the platform is full of tutorials and helpful prompts that support new users. Look for customer support channels like help centers, email, live chat, or phone support.

Some website builders even provide forums or communities where users can ask questions and receive personalized responses from experts. Finally, don’t forget to read customer reviews.


What is the downside of Wix?

Is Wix a trustworthy website?

Is it a good idea to use Wix?

Is Wix actually free?

Is Wix or Shopify better?

Ademilade Shodipe-Dosunmu
Technology Expert
Ademilade Shodipe-Dosunmu
Technology Expert

Ademilade has spent the last five years creating optimized content for SaaS, tech, and entertainment publications like MakeUseOf and GameRant. With a solid background in Mechanical Engineering, he strives to devise content that informs and helps people leverage the technology around them. Furthermore, as a Top Writing Voice on LinkedIn, he regularly contributes to the growing body of content knowledge, helping budding writers find their footing.