What are the current and future AWS adoption trends to pay attention to?

By Claudio Buttice | Last updated: November 6, 2019

In 2019, the public cloud computing market is set to reach $258 billion (USD). Amazon Web Services(AWS) is dominating this industry with a 32% share. Its competitors are lagging behind, with just 16.8% for Microsoft Azure, and 8.5% for Google Cloud computing services.

However, these numbers may change in the near future. (Read Cloud Computing: Why the Buzz?)

Cloud adoption is becoming an horizontal transformation that does not involve large corporations alone. With 57% of the global spending on public cloud services, the U.S. still remain the pace-setter in cloud adoption.

However, more small to medium-sized businesses (SMBs) are forming their presence online not just in the U.S. but in most other highly-developed countries as well.

For example, in Canada, which is the country with the highest Internet penetration among G20 nations, 97% of enterprises plan on increasing their technology investment. Cloud services are particularly appealing to SMBs as they're highly scalable and do not require huge capitals to implement the digital transformation.

Unsurprisingly, AWS is the favorite cloud services provider of SMBs with a 53% adoption rate.

However, this rate actually dropped from 60% in 2018, showing a significant negative trend which may be interpreted in many ways - the first of which may be Azure increased popularity. Microsoft's cloud service rose from 32% to 41% during the same period, in fact.

This info may be somewhat misleading though, as AWS saw 2019 as an "investment year" and focused on implementing new technologies in all verticals - such as machine learning analytics, augmented reality, artificial intelligence, Internet of Things, serverless implementation and much more.

So far, so cool. In fact, after earning more than $7.6 billion in Q1 (more than twice of the $3.4 billion earned by Azure), AWS grew by 45% in Q4. And judging by its plans, AWS can quickly become a threat to Oracle on databases as well.

The top reason for cloud adoption still is providing data access from anywhere - a trend that matches perfectly our social technological evolution. In our highly interconnected society, we want access to technology at any time, from any place.

AWS attracts more than half (52%) of the early-stage cloud users, so it will likely get back all his positions as new companies of all sizes keep jumping on the cloud bandwagon. Other sectors that are likely to grow are Docker containers, whose adoption increased from 49% to 57% this year.

As Docker orchestration tools as Kubernetes are becoming more popular as well with a growth of 27% in 2019 from 48% in 2018, this trend is going to spike in the upcoming period.

The AWS container services' adoption didn't change this year (a flat 44%), while Azure Container Service is trying to bridge the gap with a 8% increase (from 20% to 28% between 2018 and 2019).

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Written by Claudio Buttice | Data Analyst, Contributor

Profile Picture of Claudio Buttice

Dr. Claudio Butticè, Pharm.D., is a former clinical and hospital pharmacist who worked for several public hospitals in Italy, as well as for the humanitarian NGO Emergency. He is now an accomplished book author who has written on topics such as medicine, technology, world poverty, human rights, and science for publishers such as SAGE Publishing, ABC-Clio, and Mission Bell Media. His latest book is "Universal Health Care" (Greenwood Publishing, 2019).

A data analyst and freelance journalist as well, many of his articles have been published in magazines such as Cracked, The Elephant, Digital Journal, The Ring of Fire, and Business Insider. Dr. Butticè also published pharmacology and psychology papers on several clinical journals, and works as a medical consultant and advisor for many companies across the globe.

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