Named a top chief marketing officer on Twitter, Jeff Hasen (@jeffhasen) is one of the leading voices in mobile and social media and a thought leader at the (ART+DATA) Institute. He is the author of the new book "Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices."
A Techopedia exclusive: Jeff Hasen, chief marketing officer of Hipcricket, shares his take on how big data is shaping and driving mobile user expectations globally.
