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Jenn Reed

Jenn Reed is Director of Product Management at Novetta. In this role, she is responsible for defining and implementing product strategy for Novetta Entity Analytics, establishing and maintaining relationships with clients, partners, and analysts, seeking new market opportunities, and providing oversight of overall strategy, technical and marketing aspects of the product. Jennifer joined Novetta after serving as a Senior Product Manager at IBM for InfoSphere MDM. While at IBM, she was responsible for overseeing MDM strategy for Big Data, including unstructured data correlation, for which she was a co-inventor, and entity resolution on Hadoop. With more than 20 years of technical expertise and background in financial services and government, Jennifer is focused on turning that knowledge into easier to implement solutions that solve the highly complex, real-world needs of Big Data customers.
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Articles by Jenn Reed


Hadoop Analytics: Even Harder With External Sources Hadoop Analytics: Even Harder With External Sources Hadoop Analytics: Even Harder With External Sources Hadoop Analytics: Even Harder With External Sources


It can be difficult to combine data from varying sources, but when some of that data is from external sources, that further complicates...

Hadoop Analytics: Not So Easy Across Multiple Data Sources Hadoop Analytics: Not So Easy Across Multiple Data Sources Hadoop Analytics: Not So Easy Across Multiple Data Sources Hadoop Analytics: Not So Easy Across Multiple Data Sources


Data from varying sources often must be used in Hadoop, but properly combining those data sources is critical for accurate analytics. One...

Hadoop Analytics: Combining Data Requires a Source-Agnostic Approach Hadoop Analytics: Combining Data Requires a Source-Agnostic Approach Hadoop Analytics: Combining Data Requires a Source-Agnostic Approach Hadoop Analytics: Combining Data Requires a Source-Agnostic Approach


Hadoop is an excellent tool for data analytics, but data must often be collected from varying sources. Using source-agnostic tools can...