Jenn Reed is Director of Product Management at Novetta. In this role, she is responsible for defining and implementing product strategy for Novetta Entity Analytics, establishing and maintaining relationships with clients, partners, and analysts, seeking new market opportunities, and providing oversight of overall strategy, technical and marketing aspects of the product. Jennifer joined Novetta after serving as a Senior Product Manager at IBM for InfoSphere MDM. While at IBM, she was responsible for overseeing MDM strategy for Big Data, including unstructured data correlation, for which she was a co-inventor, and entity resolution on Hadoop. With more than 20 years of technical expertise and background in financial services and government, Jennifer is focused on turning that knowledge into easier to implement solutions that solve the highly complex, real-world needs of Big Data customers.