David Cullum

David Cullum is the Director of Information Systems at TBI, a national telecom services distributor. David has almost eight years of experience as a technology analyst, project manager in data analytics, business intelligence manager and now his current role. He manages all sales and financials related source data across TBI, ensuring high levels of data availability. Currently, he is responsible for all corporate data, system assessment and review, system design & implementation, system integrations, vendor relationships, contract negotiations and more.

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Q&A by David Cullum


What benefit can real-time data provide that data at rest can't? What benefit can real-time data provide that data at rest can't? What benefit can real-time data provide that data at rest can't? What benefit can real-time data provide that data at rest can't?


Real-time data allows you to impact the customer's experience in real time. You can’t do that with data at rest. In today’s...

How can data analytics help smaller companies compete with bigger competitors? How can data analytics help smaller companies compete with bigger competitors? How can data analytics help smaller companies compete with bigger competitors? How can data analytics help smaller companies compete with bigger competitors?


Data analytics helps you make decisions based on principles rather than emotions. I’ve found that making decisions based on principle...

How can data analytics help companies build stronger branding strategies? How can data analytics help companies build stronger branding strategies? How can data analytics help companies build stronger branding strategies? How can data analytics help companies build stronger branding strategies?


Many times data analytics will help you determine who your customers actually are vs. who you think your customers are. Once you know who...

What are some of the key pitfalls of big data contracts and how can companies avoid them? What are some of the key pitfalls of big data contracts and how can companies avoid them? What are some of the key pitfalls of big data contracts and how can companies avoid them? What are some of the key pitfalls of big data contracts and how can companies avoid them?


Vendor contracts are always a tough topic. You always want to protect yourself or your company, but you also don’t want to be so...

What should companies consider before starting to use big data as part of their BI strategy? What should companies consider before starting to use big data as part of their BI strategy? What should companies consider before starting to use big data as part of their BI strategy? What should companies consider before starting to use big data as part of their BI strategy?


First you must ask the question: Are you serious about big data or not? You can’t be half in and half out on big data projects....

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