Molly Borchers is a marketing and social media consultant and technology enthusiast. She has worked with high tech clients her entire career on digital and content strategy, media relations, events and social media.
Personal Website: http://mollyborchers.com/
Recent Articles by Molly Borchers
Most businesses know that they need to participate in social networks as part of an integrated marketing program, but few know how to develop an effective social media strategy to maximize return on investment.
Sales employees want to do what they do best - sell and make the big bucks, not sit at their desks filing reports. That can make CRM a tough sell.
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The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
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- Dec13 Modern Business, Defined
- Dec21 An Ounce of Prevention: Forging Healthy BI
- Jan19 Tactic or Trend: The Potential of the Data Lake
Being digital should be of more interest than being electronic.- Alan Turing, 1947