Molly Borchers is a marketing and social media consultant and..." />
Molly Borchers is a marketing and social media consultant and technology enthusiast. She has worked with high tech clients her entire career on digital and content strategy, media relations, events and social media. 
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Recent Articles by Molly Borchers

Social Media: How to Do It Right

Most businesses know that they need to participate in social networks as part of an integrated marketing program, but few know how to develop an effective social media strategy to maximize return on investment.

Saving CRM: Why Sales Isn't on Board

Sales employees want to do what they do best - sell and make the big bucks, not sit at their desks filing reports. That can make CRM a tough sell.

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  • E-mail is not a threat. (Postal mail) is universal. The Internet is not.
    - USPS spokesperson Susan Brennan, in a 2001 Wired article.