Molly Borchers is a marketing and social media consultant and technology enthusiast. She has worked with high tech clients her entire career on digital and content strategy, media relations, events and social media. 
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Recent Articles by Molly Borchers

Social Media: How to Do It Right

Most businesses know that they need to participate in social networks as part of an integrated marketing program, but few know how to develop an effective social media strategy to maximize return on investment.

Saving CRM: Why Sales Isn't on Board

Sales employees want to do what they do best - sell and make the big bucks, not sit at their desks filing reports. That can make CRM a tough sell.

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The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.


  • Being digital should be of more interest than being electronic.
    - Alan Turing, 1947