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Molly Borchers

Molly Borchers is a marketing and social media consultant and technology enthusiast. She has worked with high tech clients her entire career on digital and content strategy, media relations, events and social media. 
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Articles by Molly Borchers

Social Media: How to Do It Right Social Media: How to Do It Right Social Media: How to Do It Right Social Media: How to Do It Right


Most businesses know that they need to participate in social networks as part of an integrated marketing program, but few know how to...

Saving CRM: Why Sales Isn't on Board Saving CRM: Why Sales Isn't on Board Saving CRM: Why Sales Isn't on Board Saving CRM: Why Sales Isn't on Board


Sales employees want to do what they do best - sell and make the big bucks, not sit at their desks filing reports. That can make CRM a...