[WEBINAR] The New Normal: Dealing with the Reality of an Unsecure World

Fear Uncertainty and Doubt (FUD)

Definition - What does Fear Uncertainty and Doubt (FUD) mean?

Fear, uncertainty and doubt (FUD) is a technique used in business that attempts to create a negative impression and opinion of a competing organization or individual.

Fear, uncertainty and doubt attempts to persuade current and prospective customers of the superiority of a product by promoting false, ambiguous and unverified claims about a similar product or service offered by another organization. The FUD tactic has appeared frequently in tech as a result of the competitive nature of the industry and the similarity between products.

Techopedia explains Fear Uncertainty and Doubt (FUD)

Fear, uncertainty and doubt is primarily implemented as strategic process undertaken by the sales and marketing department to create a bad impression of a competitor's products and services. FUD is considered an unethical business practice and is mostly practiced by established businesses that are aiming to retain their customers.

For example, in 2004 Microsoft got itself into trouble with a U.K. advertising standards body for claiming that the Windows OS was much cheaper than Linux. The Advertising Standards Authority asked Microsoft to ammend the ads, asserting that Microsoft had not made a fair and accurate claim because of the hardware used to run the comparison.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
"Techopedia" on Twitter

Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Free Whitepaper: The Path to Hybrid Cloud
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.