10+ New Cryptocurrency Projects to Invest in – Newest Crypto of 2024

Why Trust Techopedia Crypto
Why Trust Techopedia Crypto

With so many cryptocurrencies appearing every day, it’s hard to find the legitimate ones. The hype around new crypto coins comes from their potential for high profits and the thrill of early investments.

We’ve researched the market to find the best new cryptocurrency projects of 2024. We’ll review each and every one of them and examine what makes these coins so popular. We’ll also look at how to find new cryptos and discuss whether these new investments are worth the money.

Best New Cryptocurrency Projects

  1. PlayDogeBest new crypto coin for 90’s gaming enthusiasts.
  2. WienerAI – Top new trading AI bot with lucrative returns.
  3. Sealana – The best new Solana-based meme coin.
  4. Base Dawgz – The newest Base chain token with share-to-earn utility.
  5. Mega Dice TokenThe newest crypto casino token with $50M in monthly wager.
  6. 99BitcoinsThe best new crypto to buy for earning while learning.
  7. SpongeV2A top new cryptocurrency with 30k community members.
  8. eTukTukThe best new sustainable crypto to earn passive income.
  9. Pepe Unchained – Ethereum L2 meme token offers high staking rewards.
  10. KAINew cat-themed coin offering huge staking and community rewards.
  11. Shiba ShootoutA brand new Western-themed crypto with community rewards.
  12. SpacePayA new crypto project set to launch on 4.5 million devices by the end of the year.
  13. MollarsA completely decentralized new crypto project.
  14. HypeLootEarn the company’s profit share with this new token.
  15. Lucky BooA puppy-themed new crypto offering airdrop rewards.

New Crypto Coins in 2024 – Detailed Analysis

Analyzing the best new cryptocurrencies requires a comprehensive approach that considers various factors. Below, we’ve created detailed reviews on the best new crypto coins, including their top traits.

1. PlayDoge ($PLAY)

The best new crypto coin for 90’s gaming enthusiasts

best new cryptocurrency PlayDoge

  • Launch Date: May 2024
  • Network: Binance Smart Chain
  • Current Price: $0.0051

PlayDoge is a mobile P2E game that turns the Doge meme into a Tamagotchi-style virtual pet powered by $PLAY tokens. Players care for their 2D companion by feeding, training, and playing with it to earn tokens. Since Dogecoin’s rise in 2021, meme coins have become popular in crypto, and PlayDoge taps into this trend with a nostalgic yet modern concept. 

The app, which will soon be available in Google and Apple stores, combines high-definition graphics, touchscreen controls, and blockchain integration for a unique experience. For everyone interested in purchasing this new crypto coin, it’s currently on presale, so you can get it at a discounted price with staking rewards of over 80% on the BNB blockchain.

Why did we pick PlayDoge?
  • High staking rewards of over 80%
  • A P2E mobile game with Tamagotchi-style Doge pet
  • The app is available on both Android and iOS
  • The best players will be rewarded with $PLAY tokens

2. WienerAI ($WAI)

Top new AI trading bot with lucrative rewards

Best new cryptocurrency WienerAI

  • Launch Date: April 2024
  • Network: Ethereum
  • Current Price: $0.000719

Among endless new launches, one of the most exciting new cryptocurrencies to emerge this year is WienerAI.This innovative project has successfully captured the essence of meme coins while providing users with an AI-driven utility. 

However, two aspects have made this new token a great asset for long-term holders. The first perk is staking, which rewards users with APY perks for holding the token. The second is the recently introduced AI trading bot. Described as instant and noob-friendly, WienerAI’s AI trading bot has its own predictive technology that can be used to find the next best crypto to invest in.

Why did we pick WienerAI?
  • A revolutionary no-fee AI trading partner giving predictive, real-time market analysis
  • Token holders can earn passive income through staking
  • A big emphasis is put on rewarding the community base
  • ERC20 token, which offers security and ease of integration

3. Sealana ($SEAL) 

The best new Solana-based meme coin

best new cryptocurrency Sealana
  • Launch Date: May 2024
  • Network: Solana
  • Current Price: 0.000144 SOL

Sealana ($SEAL) is a new meme coin that recently launched its presale. Representing an obese and lazy seal, Sealana aims to become the next big SOL-based meme cryptocurrency, following the success of tokens like Popcat and Solana.

Investors can participate in the presale by sending SOL to the wallet address “DJ15ZYXqUNMYJ3hL7z4ciSaSFAw5cbos3YjGpdvwmF6c” or use the buy widget on the website, with 1 SOL worth 6,900 $SEAL. The presale has raised $4 million in over a month, showing this new cryptocurrency’s immense potential. Rumors hint that the same team behind the successful $SLOTH token is now backing $SEAL. If true, $SEAL could experience similar success.

Why did we pick Sealana?
  • Raised over $4 million in a month after launch
  • Rumors are the team behind $SEAL is the same as $SLOTH and $SLERF
  • An easy “send to wallet” purchase method
  • Expected to pump during the summer crypto craze

4. Base Dawgz ($DAWGZ)

The newest Base Chain token with share-to-earn utility

Best New Cryptocurrency Base Dawgz

  • Launch Date: June 2024
  • Network: Multi-chain
  • Current Price: $0.00527

Base Dawgz is one of the new crypto coins that came out in June. It is a Base Chain token that offers a multi-chain experience across Ethereum, Solana, Binance Smart Chain, and Avalanche. This interoperability allows users to explore the decentralized world without limits. Before this new token launches on Base Chain, early supporters can purchase it on presale, which has raised over $1.5 million weeks after launch.

This project will also launch its very own “Be Social for Airdrop” airdrop campaign on X. Everyone interested can participate by earning points with social media content. In return, they will be rewarded with $DAWGZ tokens.

Why did we pick Base Dawgz?
  • A multi-chain new crypto allowing investors to explore the crypto world without limits
  • It raised $1.5 million weeks after the presale launch, showing investor support
  • It is hosting an airdrop where people will be able to earn $DAWGZ tokens

 

5. Mega Dice Token ($DICE)

The latest crypto casino token with over $50M in monthly wager volume

Best new cryptocurrency Mega Dice

  • Launch Date: April 2024
  • Network: Solana
  • Current Price: $0.075

Mega Dice is a popular crypto casino with over 50,000 active users and more than $50 million in monthly wager volume. The team behind the casino is now launching a new token to reward early supporters and active casino users. Holders who stake $DICE will get a profit share, as well as a unique NFT that comes with special privileges and rewards.

Investors who refer their friends will also earn 10% of the invested amount without caps. If that’s not enough, there’s also a $2.2 million airdrop for users who wager at least $5,000 within 21 days. This new top cryptocurrency has raised over $1.3 million in a month, showing strong investor interest.

Why did we pick Mega Dice?
  • Offers over $2.2 million airdrop for active casino users
  • $DICE holders who stake the token will earn a profit share from the casino
  • Uses high-speed and low-cost features on the Solana network for effortless gaming and gambling experience

 

6. 99Bitcoins Token ($99BTC) 

The best new crypto to buy for earning while learning

99 logo

  • Launch Date: April 2024
  • Network: Ethereum
  • Current Price: $0.0011

99Bitcoins token is a hot new crypto presale that aims to redefine crypto learning. To achieve that, the team is building a unique learn-to-earn concept where users will be rewarded $99BTC tokens for their efforts. Available in a token presale, the $99BTC token is built on the Ethereum blockchain and can be bought using ETH, BNB, or USDT. Later this year, the token will bridge to BRC-20, an experimental token standard on the Bitcoin blockchain.

Early investors who buy $99BTC tokens during the presale get to earn a generous staking APY of over 119,000%. The APY will drop as more tokens are staked, so early investment is advised. Another way to reward early investors will be via an airdrop of $99,999 worth of $99BTC tokens to 99 community members.

Why did we pick 99BTC?
  • People can earn crypto while learning about it
  • Token holders get access to advanced training courses, webinars, and VIP community chats
  • It has already raised $1.7 million, showing high interest in this new crypto

7. SpongeV2 ($SPONGEV2)

A top new cryptocurrency with 30k community members

  • Launch Date: December 2023
  • Network: Ethereum
  • Current Price: $0.001

SpongeV2 is a relatively new crypto coin set to build on a legacy by offering new opportunities for existing and potential investors. SpongeV2 is actually a renewed and refreshed version of the very popular meme token $SPONGE, which soared to a market cap of over $100 million in 2023. 

Central to SpongeV2 is the Stake-to-Bridge model, a strategic approach that allows $SPONGE holders to transition to V2 by staking their V1 tokens. This system facilitates a seamless shift and rewards loyalty, as staked V1 tokens are locked in for four years with a promising APY. SpongeV2 has a total supply of 150 billion tokens, with 8% allocated to a new P2E game where players can earn V2 tokens, thereby contributing to the token’s use case.

Why did we pick SpongeV2?
  • The bigger and better version of an already massively popular crypto
  • A massive existing community of over 13,000 holders
  • Amazingly high staking APY and rewards

8. eTukTuk

The best new sustainable crypto to earn passive income

etuktuk-new cryptocurrency

  • Launch Date: June 2023
  • Network: BNB
  • Current Price: $0.033

eTukTuk is one of the newest cryptos in 2024, aiming for a more sustainable crypto market with its eco-friendly initiative. With the growing focus on green energy, eTukTuk aims to capitalize on sustainable practices by establishing electric vehicle equipment (EVSEs) and manufacturing zero-emission vehicles. By using $TUK as the payment currency within these stations, token holders can generate passive income through staking that currently amounts to a high annual yield.

The initiative also aims to boost TukTuk drivers’ earnings by up to 400%. eTukTuk recently launched a play-to-earn game, available on both Google Play and the Apple Store, in which players drive eTukTuks on Sri Lankan streets. The faster you drive, the more $TUK you’ll earn.

Why did we pick eTukTuk?
  • By “Power Staking” $TUK you’ll earn a share of the charging fees
  • You can also earn passive income by staking the token
  • A new play2earn game was introduced, increasing the coin’s utility

9. Pepe Unchained ($PEPU)

The best layer-two meme token

Pepe Unchained logo

  • Launch Date: June 2024
  • Network: Ethereum
  • Current Price: $0.008

Pepe Unchained ($PEPU) is a new meme token built on the Ethereum layer-two (L2) blockchain. The project features the iconic Pepe meme on a faster, sustainable, and more rewarding network. 

On Pepe Unchained, $PEPU token holders can access dynamic staking rewards. At press time, $PEPU can be staked to earn an APY of more than 140,000%. This new coin also offers faster speeds, as L2 transactions are processed much faster than L1 networks. 

Finally, Pepe Unchained rewards token holders with lower gas fees when trading the token. Currently, $PEPU is priced at $0.008 per token during its presale round.  

Why did we pick Pepe Unchained?
  • Revolutionary L2 Ethereum-based token offers faster transaction speeds
  • Get dynamic staking rewards of up to 140,000%
  • Offers lower gas fees compared to L1 blockchains
  • Available at a low presale price

10. KAI ($KAI)

New cat-themed meme coin offers huge staking and community rewards

KAI logo

  • Launch Date: May 2024
  • Network: Ethereum
  • Current Price: $0.0044639

KAI($KAI) is a new meme cryptocurrency that wants to dethrone Doge coins and introduce a new era of cat-themed meme tokens. This cryptocurrency project offers huge staking and community rewards to token holders. More precisely, 25% of its 10,000,010,404 token supply will be offered as Purr points. These are rewarded to loyal token holders who actively engage and participate in the community. 

Another 15% of the token supply will be provided as staking rewards. Token holders can lock tokens and generate an annual yield of more than 7,000% through KAI’s staking mechanism. Currently, 20% of the total supply is distributed through the $KAI presale, which has already raised over $360k.

Why did we pick KAI?
  • A secure ERC20 token audited by one of the most trusted firms “Consult”
  • Early presale buyers can earn amazing staking rewards
  • KAI offers additional token rewards over time for the token holders

11. Shiba Shootout ($SHIBASHOOT)

A brand new Western-themed crypto with community rewards

Best new cryptocurrency ShibaShootout

  • Launch Date: April 2024
  • Network: Ethereum
  • Current Price: $0.0193

If you’re into Western themes, then Shiba Shootout might be the best new cryptocurrency for you. Inspired by the Wild West, the project immerses users in a captivating adventure filled with creativity and strategic gameplay. 

The new token also offers several different perks for investors. There is a referral bonus for referring friends and rewards for members who share interesting crypto stories. Lotteries allow holders to win big crypto prizes and big staking rewards. There is also something called “Saving Saddlebags,” which lets users allocate tokens to a dedicated wallet for extra rewards. For investors seeking to capitalize on this exciting opportunity, the ongoing presale offers discounted prices before the token gains traction.

Why did we pick Shiba Shootout?
  • Several different utility ideas where investors can earn rewards
  • You can receive staking rewards by staking the token longer
  • Community-driven coin where token holders can weigh in on project decisions

    12. SpacePay ($SPY)

    The top decentralized protocol that supports crypto as a payment method

    SpacePay logo

    • Launch Date: June 2024
    • Network: Ethereum
    • Current Price: $0.00147

    SpacePay ($SPY) is a decentralized terminal-agnostic protocol that supports crypto payments within retail locations. It introduces a revolutionary POS (Point-of-Sale) payment system, allowing millions of crypto traders to pay with their digital assets. 

    SpacePay is compatible with over 325 crypto wallets. Customers can access a QR code at retail locations and make crypto payments seamlessly. Merchants can receive the funds in their local currency. 

    SpacePay has also launched its native token, $SPY, on presale. This token will encourage user engagement and drive platform growth. $SPY has a total supply of 34 billion tokens, 20% of which is allocated to the presale. 

    In just a few days of the presale launch, SpacePay has raised more than $170k. Currently, $SPY is priced at $0.00147 per token. 

    Why did we pick SpacePay?
    • Get voting rights in the ecosystem
    • Most active users get monthly $SPY token airdrops
    • Quarterly access to webinars with the leadership team
    • Token holders get early access to new features and services

    13. Mollars ($MOLLARS)

    A completely decentralized new crypto project

    Best new cryptocurrency Mollars

    • Launch Date: November 2023
    • Network: Ethereum

    New crypto coins in 2024, like Mollars, aim to offer investors fully decentralized ERC-20 tokens, which will adopt a store-of-value model. Mollars wants to achieve true decentralization by offering traders and enthusiasts trading opportunities in a decentralized manner. Unlike other decentralized exchanges, this one features inter-blockchain swaps with moderate and affordable fees. What’s more, thanks to the way its native token MOLLARS works, users get the chance to participate in the exchange governance.

    In other words, each member and interested investor is significant, contributing to collective decision-making via transparent voting systems and forums. This is not the case with other decentralized exchanges, at least not the widely used ones. The project has a total supply of 10 million tokens, 56% of which are allocated to its groundwork and 24% to the incentive program.

    Why did we pick Mollars?
    • An extremely successful presale with over $1.5 million raised so far
    • They use transparent voting systems so that each voice can be heard
    • Post-launch founders will step back, offering full decentralization

    14. Hypeloot ($HTPL)

    Earn the profit share with this emerging token

    hypeloot logo

    • Launch Date: February 2024
    • Network: Ethereum
    • Current Price: $0.11625

    Hypeloot is another new cryptocurrency that just launched its token presale. It has over 180,000 users and more than 85 million bets. Token holders can get great presale benefits from Hypeloot. They will receive a share of profits from the casino platform and additionally gain access to exclusive NFTs called “Hypes,” which can be traded on Hypeloot.com and popular marketplaces like Opensea. 

    Hypeloot aims to expand its ecosystem with popular casino games and innovative modes, leveraging AI for an enhanced user experience. This growth trajectory positions Hypeloot as one of the fastest-growing crypto casinos, likely to promote its growth further. The only way to grab HPLT tokens is via presale, where 40 million tokens will be available. Currently, the price stands at $0.11625 but aims to reach $0.2 on listings. 

    Why did we pick Hypeloot?
    • A well-established brand with over 180k users and 85 million bets
    • Offers high rewards APY of over 400%
    • All presale buyers can receive free credits with no commitments attached

    15. Lucky Boo ($BOO)

    A puppy-themed new crypto offering airdrop rewards

    • Launch Date: 2024
    • Network: Solana
    • Current Price: 1SOL = 178,444 $BOO

    Lucky Boo ($BOO) is a new meme cryptocurrency that has recently launched its presale campaign. Within a couple of days, the first presale round sold out. The $BOO token has a total supply of 8.1 billion, 40% of which will be offered through airdrops. These tokens will primarily be distributed to early token holders that have purchased $BOO through the presale. 

    Investors can purchase $BOO directly through the presale website or send $SOL tokens to Lucky Boo’s crypto wallet address. For just 1 SOL, you will receive 178,444 $BOO tokens. With the recent success of $BONK and other Solana meme coins, Lucky Boo may be in high demand after it lists on exchanges. 

    Why did we pick Lucky Boo?
    • Lucky Boo holders are given voting right within the community
    • Offering early investors airdrop rewards
    • Riding the hype wave behind Solana-based meme coins

    Methodology

    How We Analyze and Review Cryptocurrencies

    1000+ Crypto Assets Reviewed

    300+ Research Hours

    14 Key Variables Evaluated

    50+ Expert Opinions Examined

    To ensure our readers receive unbiased, thorough, and reliable information, we conduct extensive research and analysis of a wide range of cryptocurrencies. We assess each crypto asset based on 14 distinct criteria, some of which include:

    • Market Potential: We evaluate the likelihood of future growth and the overall potential within the crypto market.
    • Liquidity and Trading Volume: We analyze the ease of buying and selling cryptocurrencies and their trading activity.
    • Community and Support: We examine the level of community engagement and the quality of support available to users.
    • Price History and Market Sentiment: We review historical price data and current market sentiment.
    • Security Measures and Past Breaches: We check for strong security protocols and any history of security breaches

    By following this thorough approach, we provide comprehensive and reliable reviews tailored to the needs of crypto enthusiasts and investors alike.

    How to Find the Newest Crypto Coins to Invest in 2024?

    From leading Telegram crypto groups to the most popular Discord channels, finding out what new crypto to invest in is easier said than done. One of the most challenging aspects to consider when exploring this area is knowing how to locate these new and upcoming cryptocurrencies.

    Here are some of the ways to find new crypto projects:

    • X (formerly Twitter) is an Amazing Source for Upcoming Crypto Coins

    Many view this social media platform as the home of crypto, with tens of thousands of posts discussing price action and emerging crypto projects. Users can follow large influencer accounts to find new crypto gems, although they should tread carefully and do further research as some can be shills or scams.

    • Reddit is Where the Chatter is For New Cryptos

    One of the most effective ways to find new cryptocurrencies is via the social media platform Reddit with huge crypto-centric communities, including r/cryptocurrency. That particular subreddit has more than 6.5 million followers posting about various things in the crypto space, including new coins.

    • YouTube is a Great Media with Countless Crypto Content Creators

    Another popular way to find these coins is YouTube. For instance, the Jacob Crypto Bury YouTube channel is a great source of information on new project releases and presales, although there are hundreds of crypto influencers and analysts on the platform. Jacob reviews plenty of projects and has enjoyed great success in recent months in finding high-growth presale opportunities.

    • Check Exchanges for the Most Reliable Information

    Exchanges are one of the most reliable sources for finding new cryptocurrency projects to invest in. Coinbase lists new coins constantly, and you can just create an alert to inform you of any new coin. There are also new coin listings on Binance, which you can find on their announcements page.

    • CoinMarketCap and CoinGecko Are a Must For New Crypto Investors

    Data aggregation sites such as CoinMarketCap and CoinGecko list price information for thousands of tokens and offer info on new and most prominent trending coins in the space, as well as maintain their own ICO calendars.

    • Use DEXTools For Price Movements on New Crypto Projects

    DEXTools is similar to the above data aggregation sites but focuses more on brand-new and small-market cap tokens. Like data aggregation sites, it aggregates information from multiple decentralized exchanges, allowing users to track price movements, trading volumes, and liquidity of emerging tokens. DEXTools also provides charts, analytics, and community sentiment tools so that investors can have more information to make better decisions.

    • Get In On an Upcoming  Cryptocurrency Early with ICOs and Presale Calendars

    Numerous websites solely act as ICO and presale project calendars, offering information on upcoming projects. Sites such as ICOLink, ICOMarks, and CoinCodex are vital for any investor looking for up-and-coming crypto projects. However, investors should also tread carefully, as some websites allow projects to pay for placement at the top of their rankings.

    • Join Telegram and Discord Crypto Communities

    Sometimes, you can find the best new crypto projects via Telegram crypto groups and participate in crypto communities on the site. You can also do this on Discord, where new projects often conduct airdrop giveaways and where like-minded crypto traders come together to share market insights. 

    Needless to say, potential investors must conduct further research on upcoming crypto projects when hearing about or finding them, even if they appear legitimate at first glance.

    How to Buy New Crypto Before Listing?

    Buying new crypto coins before they list can be an exciting opportunity for investors. While platforms like X, Reddit, YouTube, CoinMarketCap, CoinGecko, and DEXTools, to name a few, are excellent for discovering both new cryptos listed on exchanges and new cryptos before their listing, there are additional strategies to consider.

    • Participate in Crypto Launchpads

    Launchpads like Binance Launchpad and Polkastarter provide early access to some of the best new crypto to invest in before they list on exchanges. These platforms are projects, offering a safer way to invest in them.

    • Be On the Lookout for Crypto Airdrops

    Another way to find new crypto coins to buy before they list on exchanges is through airdrops. Airdrops involve projects distributing free tokens, often for promotional purposes. You can use crypto airdrop listing sites that provide further details to find these. While they typically offer small token amounts and involve projects with low market capitalization, they are still a worthwhile method to find new and upcoming cryptocurrency projects.

    Why Should You Invest in New and Upcoming Crypto Launches?

    New crypto projects have the potential to grow and bring substantial returns, but many people are still skeptical about investing in them. Here are some benefits of investing in emerging cryptos:

    Advantage of Early Birds

    This allows investors to join the party before new cryptocurrencies hit exchanges and gain mainstream attention. Although there’s no assurance of success, it’s still worth taking a shot, especially when it comes to legitimate projects.

    Explosion After Listing

    New cryptocurrencies often offer presales at prices significantly lower than their later values once listed at major exchanges. Many of the best presales on the market offer the coin at a fraction of the expected listing price so that investors can make a profit as soon as the token launches on exchanges.

    High Staking APY

    Most of the best new cryptocurrencies to buy in 2024 revolve around staking. This allows investors to deposit tokens at one of the best crypto staking platforms for passive rewards, often with early-stage investors earning significant APY.

    What are the Risks of Investing in New Crypto Projects?

    Although investing in new cryptocurrency releases has many advantages, it also comes with significant risks. Let’s examine some of them.

    New Cryptocurrencies are Often Highly Volatile

    Newly launched cryptocurrencies are often subject to extreme price volatility. Unlike established cryptos, these new projects have lower liquidity and can be heavily influenced by market sentiment, speculation, and hype. This, in turn, can lead to price swings, making it hard to predict the best times to buy or sell.

    No Proven Track Record

    Crypto launches don’t have a proven track record to demonstrate their performance or reliability. This absence of historical data makes it difficult to evaluate a project’s potential success, which, of course, increases the risk of investing in such cryptos.

    Lack of Regulatory Oversight

    Many new crypto coins operate in a largely unregulated environment, which increases the risk of fraud and scams. Without strict regulatory frameworks, investors are less protected, which can lead to them being misled or falling victim to fraudulent schemes.

    Expert Tip:

    Diversify your portfolio with the best-emerging cryptos

    Building on a portfolio of emerging cryptocurrencies requires an appetite for high-risk, high-return assets. With that said investors in this space will typically diversify across dozens of emerging projects to help mitigate the risk and maximize the potential in the next crypto bull run. They will usually gravitate towards cryptos that just launched and entered the market with a small valuation. 

    Diversifying your portfolio with emerging cryptos can provide significant growth opportunities and reduce risk. Investing in a variety of new and upcoming crypto projects increases the chances of high returns from successful projects while spreading risk across different assets, protecting you from potential losses in any single investment.

    Conclusion

    In conclusion, investing in new cryptocurrency projects is both exciting and challenging. However, finding the right new tokens to invest in is key. Therefore, as you consider investing, weigh the pros and cons to ensure you’re making the right decision.

    If we had to pick one, we’d say that one of the best new crypto coins of 2024 is PlayDoge ($PLAY). This hot new meme coin offers a play-to-earn mobile game and a generous staking APY.

    FAQ

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    Michael Graw
    Technology Expert
    Michael Graw
    Technology Expert

    Michael Graw is an experienced writer in the business and B2B tech fields. His articles can be found on Business Insider, Entrepreneur, Tom’s Guide, and TechRadar, and cover everything from corporate finance to crypto and international tech regulation. A prolific copywriter and entrepreneur, Michael has worked with a wide range of SaaS and tech companies and has his finger firmly on the pulse of B2B tech and finance.