Market Trend

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What is a Market Trend?

A market trend is a general direction of a financial market or asset price within a certain period. They are typically classified as uptrends, downtrends, or sideways trends based on the direction of the movement.


Trend analysis is the process of identifying and scrutinizing these trends by employing technical indicators and chart patterns to potentially forecast future price changes.

Understanding trends is critical for traders and investors as it allows them to capitalize on existing investment opportunities based on their findings.

The main factors that impact and shape market trends include:

  • Investor sentiment
  • Supply/demand dynamics
  • Economic conditions
  • Political events
  • Company performance

Types of Market Trends

Market trends can be categorized by several main criteria:

1. Duration of a trend: The longer it lasts, the more powerful the factors that triggered and sustained it.

  • Secular Trends: These are long-term trends that last from 5 to 25 years. They are mostly initiated and shaped by major economic developments, demographic changes, technological innovations, and cultural shifts.
  • Primary Trends: Intermediate trends that last from 1 to 3 years. They are driven by business cycles, economic expansions/contractions, armed conflicts, and political changes.
  • Secondary Trends: Short-term trends that may last a few weeks or months. They result from changes in the overall sentiment of market participants, profit-taking movements, and consolidation periods that often occur after large price swings.
  • Minor Trends: Very short-term trends that may last a couple of days or even hours. They are mainly driven by news events, earnings reports, sudden buying/selling sprees, and big purchases performed by institutional investors.

2. Direction of the movement: Trends can be classified depending on which direction the variable (price, volume, or indicator) is heading:

Direction of the Movement Description and Characteristics
Uptrend (Bullish Trend) Characterized by a series of higher highs and higher lows in the indicator. They portray increasing demand and bullish sentiment toward the asset.
Downtrend (Bearish Trend) Characterized by a series of lower lows and lower highs in the indicator. They are typically interpreted as a signal of weakening demand and negative sentiment toward the asset.
Sideways Trend The indicator fluctuates within a specific range, which reflects a relatively equal balance between supply and demand. These trends are seen as periods of waiting, during which market participants assess their next steps.

What Drives Market Trends?

Key Factors Driving Market Trends

There are several key factors that influence the direction and momentum of market trends:

  1. Investor Sentiment: Optimism pushes prices higher, while pessimism causes declines. Traders watch sentiment indicators to identify signals of trend reversals.
  2. Supply vs. Demand: When there are more buyers than sellers, this results in an uptrend. Meanwhile, the opposite situation gives birth to downtrends. These changes in the dominance of one of the two market forces are closely watched to predict future movements.
  3. Fundamentals: Variables such as economic growth, corporate earnings, and interest rates have a huge impact on investor’s economic outlook and asset valuations. If economists predict that an economic recession is about to hit, this could trigger the beginning of a downtrend. Meanwhile, if interest rates decline, the overall sentiment may turn positive, as this would reduce financial costs for companies and prompt an increase in consumer confidence levels.
  4. Government Policy: Fiscal stimulus, monetary policy, and regulations affect economic activity and asset prices. An expansionary monetary policy increases asset values and often initiates uptrends in the market, while strict regulations can significantly diminish the value of all affected companies.
  5. Market Psychology: Human emotions of fear, greed, and hype shape the collective mood and momentum of trends. This was evidenced during the so-called “meme stock” craze of 2021 when investors favored the stock of struggling companies such as GameStop and AMC Entertainment and caused a major uptrend in the price of their equity.
  6. Black Swan Events: Unexpected developments like natural disasters, wars, and pandemics typically trigger sharp trend reversals.

How to Identify Market Trends?

Technical analysis is the primary method for analyzing and predicting market trends, with key indicators and tools frequently employed for such analysis, including:

  • Trendlines: Connecting a series of highs or lows to identify the trend’s direction and relevant areas of support and resistance.
  • Moving Averages: Crossovers signal changes in the trend’s direction. Commonly used averages are 20, 50, 100, and 200-periods. There are simple moving averages (SMAs) and exponential moving averages (EMAs).
  • Price Patterns: Certain patterns like head and shoulders, triangles, and flag signals are used to confirm trend continuations or reversals.
  • Volume: Rising trading volumes are often a confirmation of uptrends, downtrends, falling volume signals, weakening momentum, and other important market trend events. A spike in trading volumes is commonly interpreted as a signal that a trend is due for a reversal.
  • Momentum Indicators: Oscillators like the Relative Strength Index (RSI) and the MACD are used to analyze the strength of the market trend. They are used to assess overbought and oversold levels that could indicate potential reversals.
  • Sentiment Indicators: The AAII and Investors Intelligence surveys, among others, are used to gauge investors’ mood. They classify sentiment excesses from ‘extremely bullish’ to ‘extremely bearish’. Sentiment changes are also interpreted as signals that a trend reversal may be occurring.

Trading with the Trend

The common advice from experienced traders is that “the trend is your friend”. This means that market participants are often better off executing trades in the direction of the trend rather than trying to predict reversals prematurely.

Some of the most commonly used strategies include:

Strategy Description
Momentum Trading Following significant breakouts and entering on pullbacks in the trend direction.
Breakout Trading Buying new highs in an uptrend or selling new lows in a downtrend.
Moving Average Strategies Using crossovers to identify the beginning of new trends and produce trading signals.

The Bottom Line

Trends can last for a long time, but they will eventually reverse. Traders must balance sticking with it and preparing for change.

Warning signs of trend reversals include price movements that break key support/resistance levels, warning signals from momentum indicators, and extreme sentiment readings.

Traders use stop-loss orders to minimize losses when trends unexpectedly change course. Trend trading requires constant analysis and adjustments due to the ever-evolving nature of market conditions.


Related Terms

Alejandro Arrieche Rosas
Financial Reporter
Alejandro Arrieche Rosas
Financial Reporter

Alejandro has seven years of experience writing content for the financial industry and more than 17 years of combined work experience, serving under different roles in multiple business fields, including tech and financial services. Before joining Techopedia, Alejandro collaborated with numerous online publications such as Seeking Alpha, The Modest Wallet,, Business2Community,, and others, covering finance, business news, trading platform reviews, and educational articles for investors. Alejandro earned a Bachelor's in Business Administration from UNITEC, Venezuela, and a Master's in Corporate Finance from EUDE Business School, Spain. His favorite topics to cover are value investing and financial analysis.