Should You Use Adobe’s AI Tools to Improve Workflows in 2024? Top 5 Use Cases

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Adobe, a trailblazer in the creative software industry since its founding in 1982, has consistently pushed the boundaries of innovation. Now, the company has once again demonstrated its commitment to empowering creatives and businesses by integrating generative AI tools into its flagship product, Photoshop.

These new Adobe AI tools, powered by the company’s advanced Adobe Firefly AI model, promise to streamline workflows for AI graphic design, photography, and marketing alike.

What new capabilities will Adobe’s generative AI solutions bring to creatives and businesses? We explore Adobe AI’s major use cases and stance among the competitors.

Key Takeaways

  • Adobe Firefly Image 3 integrates into Photoshop.
  • New AI tools like Generate Image, Generative Fill, and Generate Background streamline creative workflows.
  • Adobe’s AI outperforms competitors in photorealistic quality.
  • Adobe’s AI benefits industries such as e-commerce, marketing, concept art, architecture, and fashion design.

Firefly Image 3: The Foundation of the New Adobe AI Tools

At the heart of Adobe’s new Gen AI tools in Photoshop lies Adobe Firefly Image 3, a foundation model that powers the AI-driven features.

Firefly Image 3 builds upon its predecessors, offering enhanced image generation capabilities and a deeper understanding of user intent. With the ability to generate high-quality, photorealistic images from textual descriptions, Firefly Image 3 opens up a world of possibilities for creatives and businesses looking to create compelling visuals quickly and efficiently.

One of the key advantages of Adobe’s approach is the seamless integration of Firefly Image 3 directly into Photoshop.

This integration allows users to access the power of Adobe’s AI image generator without leaving the familiar Photoshop interface.

By eliminating the need to switch between multiple applications or websites, Adobe streamlines the creative process, enabling users to focus on their vision rather than technical hurdles.


In addition to its integration with Photoshop, Adobe Firefly Image 3 is also available as a stand-alone web app.

This dual availability ensures that users can access AI tools regardless of their preferred workflow or device. Whether working on a desktop with Photoshop or collaborating remotely through the web app, creatives can use Firefly Image 3 to generate stunning visuals and enhance their projects.

Key Generative AI Features in Photoshop

Adobe’s new Gen AI tools in Photoshop introduce a suite of powerful features designed to change the way creatives work.

These Adobe AI tools address common challenges and provide intuitive solutions that streamline the creative process.

Generate Image: Solving the “Empty Page” Problem

One of the most significant additions to Photoshop is the Generate Image feature, which tackles the “empty page” problem head-on.

This AI text-to-image tool allows users to generate complete images from scratch using simple text prompts. By describing the desired image in natural language, users can quickly create visuals without the need for extensive manual input.

Generate Image is particularly beneficial for new Photoshop users who may struggle with the complexities of the software.

With this Adobe AI image generator, even those with limited experience can bring their creative visions to life. The tool’s user-friendly interface and intuitive prompts make it accessible to a wide range of users, democratizing the creative process and empowering individuals to express their ideas visually.

Adobe Text-to-Image
Adobe Text-to-Image
Source: Adobe

Generative Fill: Building on Its Success

Adobe’s Generative Fill feature, which debuted in the previous version of Photoshop, has already made a significant impact on the creative community.

This AI tool allows users to select portions of an image and replace or augment them using text prompts. The introduction of Adobe Generative Fill marked a turning point in the way creatives approach image editing, enabling them to make complex changes with minimal effort.

Building on the success of Generative Fill, Adobe has introduced a new “Reference Image” feature in the latest update. This enhancement provides users with even greater control over the AI-generated content.

By uploading a reference image, users can guide the Firefly AI model to create visuals that align with their specific style, color palette, or design elements.

This level of customization ensures that the generated content seamlessly integrates with the user’s existing work, maintaining a consistent and professional look.

Adobe Generative Fill
Adobe Generative Fill
Source: Adobe

Generate Background: Simplifying Backdrop Creation

The Generate Background feature within the Adobe AI tools in Photoshop is a big deal for enterprises and brands looking to create compelling product images. This AI tool simplifies the process of generating seamless backdrops, eliminating the need for time-consuming manual editing.

With Generate Background, users can easily remove the existing background from a product image and replace it with an AI-generated backdrop that perfectly complements the subject.

The tool takes into account factors such as lighting, shadows, and reflections, ensuring that the final image looks realistic and visually appealing.

Adobe Generative Background beforeSource: Adobe
Adobe Generative Background before
Source: Adobe

This feature is particularly valuable for e-commerce businesses and marketers who need to create a large volume of product images with different backgrounds for various campaigns and seasons.

Adobe Generative Background after

Generate Similar and Enhance Detail: Refining AI-generated Content

In addition to the major AI features, Photoshop AI also includes two helpful tools for refining AI-generated content.

The Generate Similar feature allows users to create variations of an AI-generated image, providing a range of options to choose from. This is particularly useful when exploring different creative directions or testing multiple design concepts.

The Enhance Detail feature, on the other hand, focuses on improving the sharpness and intricacy of AI-generated images. By applying advanced algorithms, this tool can uplift the quality of the generated content, ensuring that the final output meets the highest standards of professional work.

5 Real-World Use Cases for Adobe AI Photoshop Tools

​​Let’s dive into five compelling use cases that showcase the potential of these AI-powered features and how they can streamline workflows and boost creativity.

1. E-commerce Product Photography

Brands and online retailers can leverage Adobe’s AI tools to streamline their product photography workflow.

For example, a furniture company can use Generate Background to create images of a dining table set in various settings, such as a modern kitchen, a rustic farmhouse, or an outdoor patio.

This allows them to showcase the product in different contexts without the need for multiple photoshoots.

Additionally, they can use Generative Fill to replace specific parts of the image, like changing the wood finish of the table or the upholstery of the chairs, saving time on manual editing.

2. Social Media and Digital Marketing

Adobe’s AI tools empower marketers to create visually stunning content for their campaigns.

A travel agency, for instance, can use Generate Image to produce eye-catching visuals of dream destinations, such as a tropical beach with swaying palm trees or a serene mountain landscape.

These generated images can be used in social media posts, advertisements, and email newsletters to capture the audience’s attention and inspire wanderlust.

The Reference Image feature ensures that the generated content aligns with the agency’s brand guidelines, maintaining a consistent visual identity across all marketing materials.

3. Concept Art and Storyboarding

Artists and visual storytellers can use Adobe’s AI tools to accelerate their creative process.

A game development studio working on a new fantasy RPG can use Generate Image to quickly create concept art for a new character class, such as a mage.

The artists can input descriptions like “wise elderly mage with a long white beard, flowing blue robes, and a magical staff” to generate multiple variations of the character.

They can then iterate on these designs, refining the appearance, clothing, and accessories until they finalize the look that best fits the game’s aesthetic and lore.

4. Architecture and Interior Design

Adobe’s AI tools offer architects and interior designers new ways to visualize and present their concepts.

An architecture firm bidding on a project to design a modern shopping mall can use Generate Image to create photorealistic renderings of the proposed exterior and interior spaces.

These images can showcase the mall’s sleek design, attractive storefronts, and inviting common areas, helping the firm win the bid by providing the client with a clear vision of the final result.

Generative Fill can be used to modify existing photographs of the construction site, replacing empty spaces with the proposed design elements to give the client a realistic preview.

5. Fashion and Apparel Design

Fashion designers can use Adobe’s AI tools to bring their ideas to life and streamline their design process.

A sportswear brand designing a new line of athletic wear can use Generate Image to create realistic product mockups.

The designers can input descriptions like “a woman wearing a bright blue running jacket and black leggings, jogging on a city street” to generate images showcasing their designs in action.

Generative Fill can be used to modify existing fashion photographs, replacing colors, patterns, or accessories to test different variations of the designs without the need for additional photoshoots.

Adobe Firefly Image 3 vs. Top Competitors

Adobe’s Firefly Image 3 boasts some significant improvements over its predecessors and rivals like Midjourney and DALL-E 3.

Firefly Image 3 stands out for its ability to generate highly photorealistic and detailed imagery, particularly excelling in areas such as product shots, interior designs, text generation, and wildlife photography.

One of the key advantages of Firefly Image 3 is its advanced language processing capabilities, enabling it to better interpret creative prompts and generate content that more accurately reflects the user’s intent.

This enhanced understanding of natural language allows creatives to communicate their vision more effectively and achieve results that closely align with their expectations.

When compared to Midjourney and DALL-E 3, Firefly Image 3 consistently produces superior photorealistic images across various categories. Its ability to render fine details, textures, and complex compositions sets it apart from its competitors, making it fit for tasks that require a high level of realism.

However, it’s worth noting that Midjourney still maintains an edge when it comes to generating landscape photos with more atmospheric lighting, while DALL-E 3 remains the go-to option for vector graphics and pixel art.

As the competition in the generative AI space continues to heat up, Adobe’s Firefly Image 3 has proven itself to be a strong contender, offering advanced capabilities and exceptional performance in key areas.

While other models may excel in specific niches, Firefly Image 3’s overall versatility and photorealistic output make it a compelling choice for a wide range of creative professionals and industries.

The Bottom Line

The integration of Adobe’s new image-generation tools in creative workflows is set to provide new capabilities for designers, marketers, photographers, architects, and creative professionals from various business segments.

The launch of Adobe’s Gen AI tools in Photoshop paved the way for new AI-powered creativity that will redefine the way we create, collaborate, and inspire.


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Alex McFarland
AI Journalist
Alex McFarland
AI Journalist

Alex is the creator of AI Disruptor, an AI-focused newsletter for entrepreneurs and businesses. Alongside his role at Techopedia, he serves as a lead writer at Unite.AI, collaborating with several successful startups and CEOs in the industry. With a history degree and as an American expat in Brazil, he offers a unique perspective to the AI field.