iPhone Users vs. Android Users: Fun 2025 Statistics

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Looking for the latest facts on iPhone users vs. Android users? The battle never ends, and it’s not just about who has the better camera anymore.

As of 2024, Android may hold a massive 72% global market share, but iPhone fans are often younger and wealthier, loving Apple’s sleek ecosystem. So, what’s driving these tech giants to cater to such different crowds?

As we look at Android vs. iPhone users worldwide, read on to discover where your favorite brand stands and why your next phone choice might surprise you.

Key Takeaways

  • In 2024, Android has a larger global market share of 72%, while iPhone holds 28%.
  • In the US, iPhone users are mostly younger, with 33% being Gen Z and 37% Millennials.
  • Android is more popular with older generations, such as Gen X (37%) and Baby Boomers (15%).
  • Income differences show that in 2024, 43% of iPhone users are in the high-income group, compared to 27% of Android users.
  • Gender distribution in 2024 shows 53% of US iPhone users are women, while Android has an equal split of 50% men and 50% women.
  • In 2024, iPhone users prefer a mix of social and work apps, while Android users are more into social media and creative apps.

Market Share & Popularity

Global Market Share Comparison

When comparing iPhone users vs. Android users, Android has seen a huge rise in popularity.

The Android market share grew from just 2% in early 2009 to 72% by the third quarter of 2024 (Q3 2024). On the other hand, the iPhone market share started strong at 37% in 2009 but held 28% by Q3 2024.

How Many iPhone Users vs. Android Are There?

If you’re wondering how many people have iPhones, here’s a breakdown of iPhone vs. Android smartphone ownership:

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In 2022, Android recorded 131.3 million users in the US. Meanwhile, iPhone users amounted to 124.7 million.

Demographics of iPhone Users vs. Android

Age Distribution

As of August-September 2024, the demographics of iPhone users vs. Android show some notable differences in age.

When we compare iPhone vs. Android users in the US, it’s clear that iPhones are more popular with younger groups like Gen Z, while Android appeals more to older users like Gen X and Baby Boomers.

Android users in the US tend to be older
  • 37% are from Generation X.
  • 15% are Baby Boomers.
  • This suggests Android is more popular with older generations.

iPhone users are younger
  • 33% are part of Generation Z, making iPhones a hit with younger people.
  • 37% are Millennials, which is similar to Android users.

Gender Breakdown

Looking at the demographics of iPhone users vs Android, there are some interesting gender differences.

When comparing the gender of iPhone vs. Android users in the US in August-September 2024, Apple has a bit more appeal to female users, while Android is perfectly balanced between genders.

iPhone users by gender
  • 53% of iPhone users in the US are female, making women the majority of Apple’s customer base.
  • 47% are male, so while it’s close, there are slightly more female users on iPhones.

Android users by gender
  • The gender split for Android is exactly even, with 50% male and 50% female users.
  • This balance shows that Android appeals equally to both men and women.

Income Levels

Looking at iPhone users vs. Android users, there are clear differences in income levels.

As of August-September 2024, statistics on the demographics of iPhone users vs. Android show that iPhones tend to attract higher-income users.

On the other hand, Android is more evenly distributed across different income levels, especially among middle and low-income groups.

iPhone users income
  • 43% of iPhone users are in the high-income bracket, meaning iPhones are more popular with wealthier people.
  • 32% are in the middle-income range, and 26% are in the low-income group.

Android users income
  • 38% of Android users fall in the middle-income range, which is the largest group for Android.
  • 27% are in the high-income bracket, and 36% are in the low-income group.

User Behavior & Preferences of iPhone Users vs. Android Users

App Usage

When comparing iPhone vs. Android users, their app preferences stand out clearly.

Overall, comparing Android users vs. iPhone users in June 2023 shows that Android users were more into social media and creative apps, while iPhone users tended to mix social media with productivity and utility apps.

Android Users App Preferences

Instagram was the most popular app among Android users in June 2023, with nearly 69 million downloads, followed by Facebook at over 38 million. Social media apps like WhatsApp Messenger and TikTok were also high on the list, showing that Android users really enjoy apps for chatting and sharing content.

Creativity apps like Viamaker and Snapchat were also favorites.

iPhone Users App Preferences

Among iPhone users, the top apps were a mix of social and productivity. Google (over 6 million downloads) and CapCut (also over 6 million) led the way in June 2023.

Apps like ChatGPT and Google Chrome were also very popular, suggesting that iPhone users not only use social apps like TikTok and Instagram but also rely heavily on tools for work and learning.

Purchasing Habits & Online Shopping

When we compare iPhone users vs. Android users, their shopping habits and ad recall differ.

As of August-September 2024, both groups paid close attention to ads on social media and video streaming services.

However, when it came to non-digital ads, iPhone users were a bit more interested in ads they saw when they were out and about, like on billboards. On the other hand, Android users were very interested in ads on TV, but overall, they didn’t pay as much attention to non-digital as they did to digital.

iPhone Users Advertising Appeal

iPhone users were more likely to remember ads they saw on social media (49%), making platforms like Instagram and Facebook key places to reach them. They also noticed ads on video streaming services, video portals, and search engines.

For non-digital advertising, iPhone users recalled seeing ads on TV (49%) and on advertising spaces on the go (37%) more often.

Android Users Advertising Appeal

Android users also recalled ads on social media (46%), video streaming services (40%), and video portals (39%).

They were also likely to remember ads seen on TV (48%) and on advertising spaces on the go (33%).

Device Performance & Satisfaction

User Satisfaction & Brand Loyalty

Overall, in 2022, iPhone users topped the list in both satisfaction and loyalty, followed closely by Samsung users.

While Motorola users showed moderate loyalty, Google Pixel users were the least likely to stick with their brand (despite high satisfaction), followed by LG users.

Here’s how users of different smartphone brands felt about their devices:

  • iPhone users: 92% were satisfied with their current iPhone, and 13% had strong brand loyalty, making them unlikely to switch.
  • Samsung users: 91% were happy with their Samsung phones, and 10% showed brand loyalty.
  • Motorola users: 81% were satisfied with their devices, and 12% showed loyalty to the brand.
  • Google Pixel users: 85% were satisfied with their phones, but their loyalty score stood at -36%.
  • LG users: 79% were happy with their devices, but their loyalty score was -12%.

Device Lifespan & Upgrades

When it comes to how long people keep their phones, iPhone users tend to hold onto their devices longer than Android users.

As of 2023, according to CIRP (Consumer Intelligence Research Partners):

iPhone users
  • 61% of iPhone owners kept their phones for two years or more.
  • 29% even kept their iPhones for three years or more.

Android users
  • In comparison, 43% of Android users kept their phones for two years or more.
  • 21% kept their Android phones for three years or more.

Privacy & Security Concerns

When deciding between an Android or iPhone, privacy and security are major considerations for many users.

A 2023 survey found that over half of respondents chose iOS as the mobile operating system that best protects consumer data privacy, compared to 34% who selected Android.

Only 11% said that neither of these systems protects consumers’ data privacy.

Differences in App Permissions & Data Collection

A 2023 report by NordVPN shows how Android and iOS apps handled permissions differently.

iPhone users rely more on Apple’s built-in security, so they see fewer permission requests, while Android users have more direct control, but they see more requests for access to sensitive data.

This difference highlights how Android focuses on giving users more transparency, while iOS keeps things simpler by limiting what apps can request from the start.

Android apps
  • 87% of Android apps asked for permissions that weren’t necessary for their core functions.
  • On average, Android apps requested 19 permissions, and 4 of those were considered unnecessary.
  • Android’s open system gives users more control over what data apps can access. However, it also means that apps tend to request more permissions, such as access to location, camera, or microphone.

iOS apps
  • 60% of iOS apps also asked for permissions that weren’t needed.
  • On average, iOS apps requested only 5 permissions, with 1 typically being unnecessary.
  • Apple’s ecosystem is more restrictive, automatically locking down certain app features. This means iOS apps don’t need to ask for as many permissions, which can offer better built-in protection but less user control.

Gaming & Entertainment Preferences

Mobile Gaming Trends

When comparing iPhone users vs. Android users, it’s clear that iPhone users lead the way in mobile gaming.

As of March 2024, iPhone users made up a bigger part of the mobile gaming market, but Android users were not far behind, showing that both platforms have strong appeal when it comes to gaming.

iPhone Users Mobile Gaming Experience

The iPhone market share for mobile gaming was 52% in March 2024, meaning over half of US mobile gamers preferred to use an iPhone for gaming.

Even though phones were the go-to devices for gaming, iPhone users slightly outnumbered Android users in terms of tablet use for gaming (iPads used by 26%, whereas Android tablets used by 20%).

When it came to the most popular games played on iPhone, Call of Duty: Warzone Mobile was the top choice for iPhone users, with 2.76 million downloads in March 2024. Games like MONOPOLY GO!, Township, and Roblox were also big hits.

iPhone users seem to enjoy a mix of action, simulation, and puzzle games, with titles like NYT Games: Word Games & Sudoku and Hexa Sort showing a strong interest in puzzles and word challenges.

Android Users Mobile Gaming Experience

The Android market share for gaming was slightly lower at 43%, but many gamers still used Android smartphones, proving it’s a strong choice for mobile gaming as well.

Android tablets were also used less than iPads (20% vs. 26%).

In March 2024, the most downloaded game for Android users was Call of Duty: Warzone Mobile, with over 3.36 million downloads. Other favorites included Left or Right: Magic Dress Up, Roblox, and MONOPOLY GO!

This shows that Android users enjoy a mix of action, creativity, and classic games. Puzzle games like Wood Nuts & Bolts Puzzle and casual games like Block Blast! were also popular.

Main Entertainment Interests

When comparing iPhone vs. Android users in the US, their entertainment interests show some interesting differences.

As of August-September 2024, both groups enjoy entertainment like movies and TV, but iPhone users are more into fashion, while Android users are more interested in science and tech.

Android Users Entertainment Preferences

For Android users, the top interests were movies, TV shows, and music, with 57% listing them as favorites. They also enjoyed food and dining (46%), history (37%), and health and fitness (35%).

An important difference is that science and technology were a bigger interest for Android users (35%), showing that they’re into both entertainment and learning.

iPhone Users Entertainment Preferences

iPhone users also showed their love for movies, TV shows, and music (55%), but they stood out for their higher interest in fashion and beauty (32%), which wasn’t as popular among Android users (it didn’t even make it into the top 10 interests).

Food and dining (46%) and health and fitness (40%) were also big for them. While Science and technology were on their list at 29%, they didn’t rank as high as they did for Android users.

Cost & Affordability

Price Ranges for iPhones & Android Phones

When comparing Apple vs. Android in terms of cost and affordability, the difference in their global Average Selling Price (ASP) is pretty clear.

IDC predicts that by the end of 2024, the iPhone’s ASP will be around $1,037, while Android’s ASP will be significantly lower, sitting at around $305. This shows that Android offers more budget-friendly options, while iPhones are seen as more of a premium choice.

Subscription Services & In-App Purchases

When looking at Android users vs. iPhone users for subscription services and in-app purchases, iPhone users were more likely to make a purchase as of April 2023.

The global iOS conversion rate among all mobile app categories was 4.1% in October 2022 but reached 4.6% by April 2023. Meanwhile, the global Android conversion rate started out at 2.6% in October 2022 and reached 3% by April 2023.

Overall, iPhone users are more willing to subscribe or make in-app purchases than Android users. This shows a difference in spending behavior between the two groups.

Ecosystem Integration

iPhone Users & Apple Ecosystem

In 2023, iPhone users were heavily invested in the Apple ecosystem, which is known for making it easy to switch between devices:

  • 79% of iPhone users who had a smartwatch or fitness tracker used an Apple Watch.
  • 64% owned an iPad.
  • 60% used AirPods.
  • 42% had a MacBook.

Android Users & Google/Other Ecosystems

Android users weren’t as tied to Apple products but still showed some interest:

  • 22% of Android users owned an Apple Watch.
  • 20% had an iPad.

Android users tended to prefer Google, Samsung, or other brands, enjoying more flexibility in their device choices.

Cross-Device Functionality & Usability

Apple leads when it comes to connecting multiple devices. Whether it’s moving between an iPhone, MacBook, or iPad, everything works seamlessly.

For Android users, the experience depends on the mix of devices they use, with those in Google’s ecosystem getting the best cross-device functionality.

However, Android users who mix different brands may find it harder to achieve the same level of smooth usability as Apple offers.

The Bottom Line

When comparing iPhone users vs. Android users, the differences are quite significant.

Globally, Android holds a larger share of the market and tends to appeal to a more diverse range of people, especially older generations and those with varied income levels.

iPhones, on the other hand, attract younger users and people with higher incomes, largely thanks to the seamless experience offered by Apple’s ecosystem.

While Android users enjoy more customization and flexibility across devices, iPhone users value the simplicity and integration Apple offers with products like the iPad and MacBook. Both platforms cater to different needs, making the choice personal for each user.

FAQs

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Maria Webb
Technology Journalist
Maria Webb
Technology Journalist

Maria is Techopedia's technology journalist with over five years of experience with a deep interest in AI and machine learning. She excels in data-driven journalism, making complex topics both accessible and engaging for her audience. Her work is also prominently featured on Eurostat. She holds a Bachelor of Arts Honors in English and a Master of Science in Strategic Management and Digital Marketing from the University of Malta. Maria's background includes journalism for Newsbook.com.mt, covering a range of topics from local events to international tech trends.