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A digital asset is any text or media that is formatted into a binary source and includes the right to use it; digital files that do not include this right are not considered digital assets. Digital assets are categorized into images and multimedia, called media assets, and textual content.
Digital assets are files that continue to exist as technology progresses regardless of the device where the digital asset is stored or created. Distinguishing and defining the various types of digital assets can help in digital assets management. As conventional broadcast, print and graphic assets are gradually transformed into an advanced digital form, digital assets are becoming increasingly important, leading to growth in the digital asset management industry. Big corporations like Oracle, Microsoft, Apple and many others are consistently growing their enterprise to provide third-party digital asset management through Web-based repositories.