Cloud

The use of the word cloud may be an attempt to capture both the size and nebulous nature of the Internet. Where the Web was an upgrade that made the Internet much more user friendly by adding media to the text-file based sharing it already used, Web 2.0 and virtual servers allow people to run applications, create content, engage in commerce and carry out thousands of other activities that go well beyond media consumption. Calling all of this confused potential “the cloud” might not be the most elegant solution, but it stuck.