AI in Music Sparks Industry Revolution – Here’s What Big Players Think

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Artificial intelligence in music is becoming a big deal, changing how things work in the industry.

Techopedia delves deeper into this phenomenon by chatting with James McAulay, CEO of Encore Musicians, who shared how AI is aiding in music creation and enjoyment. The discussion doesn’t end there; well-known songwriters and industry leads like Spotify’s Daniel Ek and Warner Music’s Robert Kyncl have also weighed in on the tech’s role in music.

This article dives into these diverse views, highlighting the exciting possibilities AI offers while also addressing concerns like the potential loss of emotional touch and copyright issues.

Key Takeaways

  • Daniel Ek (Spotify) is cautiously optimistic about AI in music. He emphasizes the importance of not using technology to imitate artists without their consent.
  • Robert Kyncl (Warner Music) sees AI’s significant impact on the music industry and encourages embracing technology while advocating for the establishment of rules and regulations for AI in collaboration with major platforms.
  • James McAulay (Encore Musicians) highlights AI’s transformative role in live music, focusing on its benefits in aiding musicians and personalizing music experiences while stressing the importance of preserving authenticity and addressing ethical concerns.
  • George Gretto (Music Producer) recognizes the rapid changes brought by technology like AI but emphasizes the enduring importance of live, unfiltered experiences with fans, even as AI plays a role in experimentation and creativity.

Benefits of AI in Music

AI can bring a range of benefits for both musicians and listeners. It helps musicians come up with new tunes and makes personal playlists for listeners based on their tastes.

With its ability to quickly go through a lot of data, AI is like a hardworking assistant that can aid in event planning and protecting artists’ rights.

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Better Music Creation

  • AI can go through a lot of music data to help artists create new tunes and harmonies.
  • It makes creating good backing tracks easy, so artists can focus more on their live performances.

Personal Touch

  • AI looks at what listeners like, their past choices, and some personal info to suggest concerts and artists they might enjoy.
  • Custom playlists and suggestions make the concert experience better.

Smoother Event Planning

  • AI can predict what artists or music styles people in different places might want to see live, helping with tour planning.
  • Ticket prices can change based on demand, making more money while keeping tickets affordable.

Virtual and Augmented Reality

  • With AI, fans can virtually attend live concerts and interact with artists through virtual reality (VR) and augmented reality (AR).
  • Artists can add virtual elements to their live shows for more creative performances.

More Access and Inclusion

  • AI can provide real-time captions and sign language during live shows, making concerts more accessible to deaf and hard-of-hearing audiences.
  • It can also translate languages in real time, bringing live music to more people globally.

Better Copyright and Payment Management

  • AI can track where and how music is played across platforms, making sure artists get paid fairly.
  • It helps fight piracy and copyright breaks, protecting artists’ work.

Innovative Music Production

  • AI can analyze current music styles and create new sounds, pushing music production to new places.
  • This can lead to the creation of completely new music styles and experimental tunes

Industry Opinions: Mixed Views on AI in Music

The benefits of AI in music are clear; it helps create new music and make concerts more accessible to everyone.

However, not everyone in the music sector agrees on how much AI should be used. The opinions vary, especially among songwriters and industry experts who have a deep understanding of both the art and business of music.

Songwriters’ Take on AI

Interviews conducted by BBC Newsbeat revealed the opinions of top songwriters at the BMI London Awards. These writers, who’ve worked with stars like Doja Cat, Jonas Brothers, and BTS, had mixed feelings about AI in music.

They said AI can be helpful. Some use it to mimic an artist’s voice to test how a track might sound or to overcome creative blocks.

However, they all agreed on one thing: AI can’t match the human touch in music. Linden Jay, one of the writers for Doja Cat’s hit ‘Woman’, likes AI but doesn’t think it should replace human songwriting.

I’ve been using it a little bit in my writing just to help advance ideas. And, you know, I’m not the greatest singer in the world so sometimes I sing and I’ll turn it into a famous artist’s voice, just to get an idea of if something is headed in a good direction.

His co-writer, Aaron Horn, sees AI as a new tool, like a rhyming dictionary, that can help in the creative process.

Jessica Agombar, who wrote a hit for the Jonas Brothers, finds AI to be inspiring but prefers the raw feel of traditional songwriting.

Kamille, known for her work with Little Mix and Mabel, prefers to stay away from AI. She believes the emotion in songwriting is important and something AI can’t replicate.

I definitely feel like the key of songwriting is getting the emotion out from you and your heart. I think that’s a really important part that we shouldn’t lose as much as technology advances.

They all caution against relying too much on AI, especially for new artists. As Aaron puts it, embracing AI is fine, but the real essence of music comes from human experience, which AI can’t provide.

Executives’ Outlook

Spotify’s CEO, Daniel Ek, shared a careful optimism about using AI.

In a chat with BBC’s tech editor, Zoe Kleinman, he recognized AI’s ability to better music but insisted it shouldn’t be used to imitate artists without their permission.

Ek grouped AI music tools into three:

  • Tools like auto-tune that better music;
  • Tools that copy artists;
  • And a middle area, where AI helps artists without directly copying others.

You can imagine someone uploading a song, claiming to be Madonna, even if they’re not. We’ve seen pretty much everything in the history of Spotify at this point with people trying to game our system.

Meanwhile, Warner Music CEO, Robert Kyncl, sees a big impact of AI in music soon.

At the 2023 Code Conference, he told the industry to welcome the tech, comparing it to user-uploaded content on YouTube, which once faced copyright issues but later became a big money-maker through tech like Content ID.

Look, you have to embrace the technology, because it’s not like you can put technology in a bottle…like the genie is not going back in.

Kyncl, with his YouTube background, aims to tackle rights issues for AI-created music, especially when it sounds like existing artists. He stressed the need for a system to handle these issues, noting efforts to figure out the details.

Kyncl also talked about working together with big platforms like YouTube, TikTok, and Spotify to set the rules for AI in music. He thinks music will see AI’s impact before TV and film, needing changes in the law to protect rights like copyright does.

AI in Live Music: Expert Insights

Techopedia spoke to James McAulay, who highlighted the significant changes AI is bringing to the live music scene. According to McAulay, AI in music is aiding musicians in crafting, producing, and exploring their art in fresh ways, and is reshaping how fans interact with music by personalizing suggestions and streamlining event organization.

While AI is beneficial, McAulay stresses the importance of maintaining authenticity and the unique emotional bond that live music creates. They are tackling privacy and copyright issues to ensure AI’s ethical usage in the sector.

As the UK’s largest musician bookings platform, we’re excited to be part of this evolution, supporting musicians in navigating these changes while celebrating the enduring magic of live performances. AI is an incredible tool, but it’s the human touch that truly makes live music an unforgettable experience. Together, we’ll continue to strike that harmonious balance.

Techopedia also talked to music producer George Gretto, who stated that live performances are the heartbeat of what they do and that they fuel musicians’ creativity.

Now, with technology like AI, things are changing fast. We’re experimenting, trying out new sounds, and getting creative in ways we never imagined.

He highlighted concerns about possible job displacements in aspects such as music production but stated that:

We know that the heart of our craft will always be those live, unfiltered experiences with our fans.

Challenges of AI in the Music Industry

The insights from songwriters, CEOs, and industry experts shed light on the positive changes AI can bring to the music sector. Yet, they also hint at challenges that shouldn’t be overlooked. This section explores the concerns tied to AI’s role in music.

From losing the emotional essence of music to facing privacy issues and job losses, the road to harmonizing AI with the soul of music has its bumps.

Realness at Stake

  • AI-generated music may miss the emotional touch and realness that human artists bring, potentially taking away from the experience.
  • In fact, as of July 2023, 43% of entertainment industry workers believed that generative AI would hurt the quality of the industry’s creative output (Variety, 2023).

AI in music

Privacy Worries

  • As AI uses user data to personalize experiences, there are growing fears about data privacy, especially when it’s about personal data used in VR or AR experiences.
  • The vast majority (77%) of entertainment industry workers highlighted that they are worried about personal, confidential, or proprietary information being entered into AI chatbots and shared with other users (Variety, 2023).

Jobs on the Line

  • Automating the processes by using AI in music production could push some musicians and technicians out of their jobs.
  • Over a third (36%) of entertainment workers surveyed were “very” or “somewhat concerned” about the impact generative AI will have on their own jobs (Variety, 2023).

Risk of Monopoly

  • Few big AI-driven platforms could take over the music scene, possibly reducing diversity in music styles and controlling which artists get noticed.

Copyright Hurdles

  • It’s tricky to figure out ownership and rights for music created by AI, which could lead to legal battles.
  • In fact, 80% of entertainment workers believe that generative AI will be used for intellectual property infringement (copyright or trademark) (Variety, 2023).

AI in music

Tech Dependency

  • There’s a risk musicians might rely too much on AI, which could limit their creativity.

Lost Human Connection

  • Live music is all about the bond between artists and the audience. AI, especially in virtual settings, could lessen this direct human interaction.

As the industry navigates the challenges, nearly 30% of entertainment industry professionals have reported that they, their team, or their company are either currently using generative AI (13%) or planned to (17%).

The Bottom Line

The integration of AI in music is opening up new avenues for creativity and personalized listener experiences.

However, it’s not without challenges. The diverse opinions from industry stakeholders highlight a mix of enthusiasm and caution. AI has a huge potential to bring fresh innovations in music, but the importance of maintaining the emotional core that characterizes music is fundamental.

As the industry ventures into this tech-driven terrain, finding a balanced path between the capabilities of AI and the uniquely human element in music is essential. Through collaborative efforts, the transition to AI could pave the way for new explorations while keeping the essence of music intact.

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Maria Webb
Technology Journalist
Maria Webb
Technology Journalist

Maria is a technology journalist with over five years of experience with a deep interest in AI and machine learning. She excels in data-driven journalism, making complex topics both accessible and engaging for her audience. Her work is prominently featured on Techopedia, Business2Community, and Eurostat, where she provides creative technical writing. She holds a Bachelor of Arts Honours in English and a Master of Science in Strategic Management and Digital Marketing from the University of Malta. Maria's background includes journalism for Newsbook.com.mt, covering a range of topics from local events to international tech trends.