Master Data

What Does Master Data Mean?

Master data refers to data units that are non-transactional, top level and relational business entities or elements that are joinable in observable ways. An organization may use master data on more than one platform or across a variety of software programs or technologies.

Advertisements

Techopedia Explains Master Data

A clear description of master data includes customer data items, like IDs. This data type is considered master data, versus quantitative data related to a single transaction, customer ID or other data (such as addresses and phone numbers), which are continuously used by a business to analyze customer behavior, establish contacts or drive high-level research.

While data is becoming one of the greatest business assets, master data represents the most useful piece of that larger collection of information. The common interest in master data has spawned the term “master data management,” which refers to efforts to control and use master data in specific ways.

Advertisements

Related Terms

Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.