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Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements.
Mobile advertising is a subset of mobile marketing.
Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones.
The Mobile Marketing Association (MMA) is a non-profit global trade association that fosters mobile marketing and advertising technologies. It regulates associated terms, specifications and best practices. MMA also oversees global mobile advertising units in messaging, applications, video, television and also on the Web.
Mobile advertising can be done in the following ways:
According to Gartner, the mobile advertising market will continue to be driven by smartphones and tablet devices, which will enhance growth to $19 billion by 2015.