Mobile Advertising Platform

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What Does Mobile Advertising Platform Mean?

A mobile advertising platform is a third-party network that allows advertisers to publish text, graphic or animated advertisements on mobile websites and applications.

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A mobile advertising platform provides a mechanism that facilitates the monetization of sites and applications through targeted advertising channels designed to gain revenue from the traffic of mobile users.

Techopedia Explains Mobile Advertising Platform

A mobile advertising platform is an intermediary between mobile publishers and advertisers and works like a typical Internet advertising platform, where advertisers promote and advertise products through related mobile sites and applications.

A mobile advertiser pays a set publishing fee for each site generated action that benefits the advertiser. A mobile advertising platform tracks all actions and activities and manages advertiser-publisher billing. Actions may be in the form of display ad clicks, views, leads or sales generated by the publisher’s site. These actions serve as the mobile advertising platform’s core business model, which include billing models like cost-per-click (CPC), cost per impression (CPI or CPM) and cost-per-sale or action (CPS or CPA).

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Margaret Rouse
Senior Editor
Margaret Rouse
Senior Editor

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.