50+ Essential SaaS Statistics You Need to Know in 2024

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Ready for a deep dive into the Software as a Service (SaaS) universe?

With so many sources of information available, we’ve gathered these up-to-date SaaS statistics to give you a snapshot of the market in 2024. Whether you’re a business leader, an IT expert, or just tech-curious, there’s something for everyone.

SaaS statistics offer more than just numbers – they provide insight into the entire industry, allowing you to make informed decisions.

SaaS Statistics Highlights

  • The SaaS Market: Revenue in the SaaS market reached $258.6 billion in 2023 and is projected to increase to $282.2 billion in 2024 (Statista Market Insights, 2023).
  • SaaS Companies: As of January 2024, the largest SaaS company on the U.S. Stock Exchange was Adobe, with a $276.4 billion market cap (Mike Sonders, 2024).
  • SaaS Churn Rate: The average annual churn rate of SaaS companies was 5.2% as of January 2024 (First Page Sage, 2024).
  • Business Efficiency: SaaS-powered workplaces were about 30% more efficient than other types in 2022 (Better Cloud, 2023).
  • SaaS and AI: Machine learning (ML) and AI experienced 85% growth in Q3 2023 c0mpared with Q3 2022 (Vendr, 2023).

SaaS Adoption and Market Trends

Diving into the latest SaaS statistics reveals a booming industry with remarkable revenue milestones and dominant market players.

Here’s a comprehensive look at the latest SaaS stats and data, offering insights into the software-as-a-service statistics and trends that are shaping the future of the digital landscape.

Revenue in the SaaS market reached $258.6 billion in 2023 (Statista Market Insights, 2023).


SaaS Statistics

It is projected to increase to $282.2 billion in 2024 and to $374.5 billion by 2028.

Revenue showed an annual growth rate of 17.4% in 2023 compared to 2022 (Statista Market Insights, 2023). 

It is projected to grow by 9.1% in 2024 compared to 2023 and 7.0% in 2028 compared to 2027.

When it comes to compound annual growth rate (CAGR), revenue is expected to increase by 7.3% from 2024 to 2028 (Statista Market Insights, 2023). 

As of January 2024, the largest SaaS company on the U.S. Stock Exchange was Adobe, with a $276.4 billion market cap (Mike Sonders, 2024). 

It was followed by Salesforce ($271.9 billion), Intuit ($174.2 billion), and ServiceNow ($153.6 billion).

On average, organizations used 130 SaaS apps in 2022 (Better Cloud, 2023). 

SaaS Statistics: Bar graph showing number of SaaS apps used per organization, 2015-2022

This is up by 18% compared to 2021 (average of 110 apps). However, the yearly growth pace has slowed down – 2021 saw a 38% increase in the number of apps.

Subscription Models and Revenue Streams

Navigating the world of SaaS statistics, it’s evident that different pricing strategies in the SaaS industry are pivotal in shaping customer behaviors. Delving deeper into SaaS stats and data, strategies like freemium models, tiered pricing, and usage-based pricing emerge as tailored solutions to resonate with the target audience.

By aligning pricing with perceived value and staying attuned to the latest software-as-a-service statistics, SaaS companies can craft a pricing model that not only draws in new customers but also fosters loyalty among the existing ones.

In fact, nearly 41% of 100 SaaS tools offered a free account in 2023 (Userpilot, 2023). 

Furthermore, nearly 74% offered a free trial. Only 4% of companies didn’t offer any taste of the product, with demo-only versions, compared to 7% in 2022.

Meanwhile, the average annual churn rate of SaaS companies was 5.2% as of January 2024 (First Page Sage, 2024). 

Churn measures the rate at which customers or revenue is leaving a SaaS business.

Broken down further, the monthly net churn rate for best-in-class/top decile SaaS businesses varied according to annual run rate (Chart Mogul, 2023). SaaS Statistics: Table showing churn benchmarks by ARR range

Annual run rate (ARR) is a projection of a company’s current revenue extended over a full year. It helps gauge the recurring revenue that a company expects to earn in the next 12 months.

The monthly net churn rate considers both the customers who leave and those who upgrade or reactivate their subscriptions, providing a more detailed picture of customer behavior.

If the monthly net churn rate is positive, it means more revenue is being lost than gained from existing customers. If it’s negative, the opposite is true – the revenue gained from existing customers (through upselling, cross-selling, etc.) exceeds the revenue lost.

These were the monthly net churn rate rates in 2022 recorded for top SaaS companies, categorized by different ARR levels:

  • <$300K: 0.2%
  • $300K – 1M: -0.4%
  • $1-3M: -1.2%
  • $3-8M: -0.8%
  • $8-15M: -0.8%
  • $15-30M: -1.1%

In 2023, the average ratio of lifetime value (LTV) to customer acquisition cost (CAC) was 6:1 (First Page Sage, 2024). 

LTV is calculated using a formula that considers both the average customer lifespan and the average annual revenue per customer. It tells you how much a single customer is worth for your business over their lifetime. CAC, on the other hand, answers the question: “How much does your company spend to close one new customer?” It includes the costs associated with gaining new customers.

According to First Page Sage, a ratio of 6:1 is stable – it results in excellent profits but could use revenue to grow further. The sweet spot would be 4:1.

User Engagement

In the realm of SaaS statistics, user onboarding emerges as a pivotal factor influencing user activation and overall experience. As the latest SaaS data reveals, the initial interaction a user has with a product can set the tone for their entire journey.

In fact, user onboarding has a direct impact on user activation (Userpilot, 2023). 

Onboarding is the very first touchpoint a user has with the product. If they don’t have a good time, they’ll likely never return. Keep in mind that this will directly impact user activation, which is the moment the user fully engages or activates the initial set of persona-relevant key features in the product.

These are the monthly recurring revenue (MRR) increases that can be expected after 1 year if each metric increases by 25%:

  • Acquisition: +25%
  • Activation: +34%
  • Revenue: +25%
  • Retention: +31%
  • Referrals: +7%

SaaS Statistics: Table showing MRR increase after 1 year if each metric increases 25%

For successful onboarding, a shorter time-to-value (TTV) is extremely important (Userpilot, 2023). 

A frictionless signup flow, requiring only a name and email without email confirmation or credit card details, can shorten this time. However, some friction might be beneficial to filtering unqualified leads.

In 2023, 79% of SaaS products still had a friction-based signup flow, typically requiring email confirmation or a credit card. This is a slight increase from 76% in 2022.

Single Sign-On (SSO) is another way to remove friction, and over 53% of tools used it in 2023.

Furthermore, welcoming users is a way to set expectations for what’s coming next in their onboarding and how they can get the most out of the product (Userpilot, 2023). 

In 2023, only 66% had a welcome screen, and only 29% had an in-app video. Shockingly, 36% didn’t have any in-app guidance at all.

The average annual customer retention rate varied according to the average revenue per account (Chart Mogul, 2023). 

The average revenue per account (ARPA) is the average MRR across all customers. The length of the sales cycle, the tenure of a contract, discounting, onboarding, the type of customer support, and even retention strategies all depend on the ARPA. Higher ARPA levels may justify more personalized support and tailored retention efforts, while lower ARPA levels might lead to more automated or standardized approaches.

These are the annual customer retention rates recorded for top SaaS companies, categorized by different ARPA levels:

  • <$25: 75% (likely reflecting more standardized retention efforts)
  • $25-100: 84% (increased retention with more targeted strategies)
  • $100-250: 87% (further improvement with more personalized engagement)
  • $250-500: 90%  (showing a strategic balance between high-touch engagement and scalability, ensuring that top-tier customers receive exceptional service without overextending resources)
  • $500-1K: 93% (indicating a strong focus on dedicated account management and tailored solutions to meet specific customer needs)
  • >$1K: 92% (reflecting a blend of personalized support and exclusive offers, recognizing the higher revenue potential)

SaaS vs. Traditional Software

As seen in the latest SaaS statistics, 2022 marked a significant shift in organizational preferences towards cloud solutions. The inclination towards cloud-based offerings, especially the SaaS model, became evident. Yet, while the allure of the cloud is undeniable, a segment still gravitates towards on-premise software, driven by various concerns.

In 2022, 64.5% of organizations chose cloud solutions (hosted, managed services, or SaaS) (Panorama, 2023). 

Meanwhile, only 35.5% of organizations chose on-premise software, which is the traditional type of software that requires installation on individual computers or servers within an organization.

Of those who chose cloud software, slightly more chose a SaaS model (51.7%) rather than a hosted or managed services model (48.3%).

There were various reasons why organizations chose to stick to on-premise software (Panorama, 2023). 

SaaS Statistics: Pie chart showing reasons for not choosing cloud in 2022

These included:

  • Risk of security breach (32.3% of organizations)
  • Integration concerns (24.6%)
  • Risk of data loss (18.5%)
  • Lack of information/knowledge about offerings (7.7%)
  • Connectivity challenges (7.7%)
  • Costs (6.2%)
  • Other (3.1%)

It’s relevant to note that the least common reason for not choosing the cloud was costs. This is because organizations work with third parties to scrutinize vendors’ contracts and ensure the pricing models are reasonable – so even though cloud costs might be higher in the long term, organizations know they are getting a fair deal and saving costs.

SaaS Impact on Productivity

SaaS stats show how millions of companies globally have embraced productivity solutions, revealing not just the advantages but also the evolving budgetary trends and shifts in the work environment.  From industry giants like Google Apps and Microsoft Office 365 to specialized solutions in healthcare and education, SaaS is making a significant impact. This section delves explores how these cloud-based solutions are shaping productivity, efficiency, and business outcomes.

11.4 million companies use office productivity products (Enlyft, 2024). 

The largest market shares were recorded for Google Apps (44% of companies) and Microsoft Office 365 (31% of companies).

The most significant benefit of using the cloud for businesses in 2022 was adaptability and scalability (53% of respondents) (Fortinet, 2023). 

SaaS Statistics: Semi-circle chart showing overall benefits of cloud deployment in 2022

Other benefits included:

  • Increased agility (45%)
  • Improved availability and business continuity (44%)
  • Accelerated deployment and provisioning (41%)

By moving to the cloud, more than half of respondents (52%) reported increased responsiveness to customer needs as a top business outcome (Fortinet, 2023). 

Other key business outcomes included:

  • Accelerated time to market (48%)
  • Decreased risk and improved security (42%)
  • Reduced cost (41%)

Although the remote work trend during the pandemic led organizations to focus heavily on cloud solutions, the budget planned for 2024 has now dipped (Spiceworks, 2024)

Hosting/cloud-based services budgeting in 2024 is expected to make up 14% of the IT budget.

SaaS Statistics

However, productivity solutions are still a top priority when it comes to hosting/cloud-based services budget plans (Spiceworks, 2024). 

The majority of spending on hosting/cloud-based services in 2024 is expected to focus on online backup/restore/recovery (11%), but productivity solutions follow right after (10%).

Industry-Specific SaaS Solutions


In 2024, the HealthTech SaaS sector has seen significant activity, with a total of 13K companies in the space (Tracxn, 2024).

Of these, 3.7K companies have secured funding, amounting to a total of $62.8 billion.

By 2024, the sector witnessed 1.14K acquisitions (Tracxn, 2024).

Notably, there has been a 96.2% drop in funding for HealthTech SaaS companies in 2024 compared to 2024. In 2023, till January 2023, the sector had raised $373M across 34 rounds. However, in 2024, till January 2024, the sector has raised $14.2M in equity funding across 4 rounds.

One of the standout companies in the HealthTech SaaS funding rounds of 2024 is Credo, which has raised $5.3 million in private funding (Tracxn, 2024).

Other notable companies include:

  • Via Scientific: Seed stage with $5 million raised
  • QuantHealth: Series A stage with $2 million raised
  • Ceretype: Seed stage with $2 million raised


In 2022, the total spend on educational technology by K12s (public and private) was $43.5 billion (Learning Counsel, 2022).

This marked an increase of $6.7 billion compared to 2021. This included spending on computing and other hardware, networking, major software systems, and all digital curriculum resources.

The biggest jump in spending was seen in digital curriculum and content, with $23.9 billion total in 2022 (Learning Counsel, 2022).

This was up by $8.9 billion compared to 2021. This included Populated Learning Object Repositories (LORs), courseware, digital learning objects for lesson plans, digital projects, learning Apps and Applets, video subscription sites, e-learning curricula, digital testing/assessment products, and services.

In fact, as schools and districts shifted to the cloud, on-premise hardware purchases went down by $2.2 billion compared to 2021 (Learning Counsel, 2022).

Indeed, more than 62% of the market implemented office suites in 2022 as quasi-learning management systems.

Plans for future spending in the education sector include solutions that address hybrid/blended learning (Learning Counsel, 2022).

Administrators cited “greater online course options to support all students” as one of the top three pressures.

Impact on Business Efficiency

SaaS-powered workplaces were about 30% more efficient than other types in 2022 (Better Cloud, 2023).

SaaS Statistics: Table showing IT ratios for each type of workplace in 2022

This is because SaaS-powered workplaces had one IT employee for every 83 employees. On the other hand, workplaces in transition had one for every 63, and traditional workplaces had one for every 59. Their heavy reliance on SaaS and effective use of automation makes this happen.

Automation is important to the effective management of SaaS environments (Better Cloud, 2023).

96% of SaaS-powered workplaces agreed on this, with the majority of IT teams prioritizing IT automation (72% of respondents).

Automation of SaaS-related operations can help improve employee experience and the number of tickets (Better Cloud, 2023).

By automating tasks such as password resets and granting access to groups or calendars, IT teams of all sizes can dramatically reduce the number of tickets in their queues.

Automating SaaS management leads to improved operational efficiency and data security (Better Cloud, 2023).

SaaS Statistics: Bar graph showing top benefits from automating SaaS management in 2022

Nearly a third of organizations (32%) stated that automating SaaS management led to improved operational efficiency. Over a quarter (26%) said that it led to better compliance or data security.

SaaS Challenges and Solutions

The SaaS industry has become an integral part of modern business operations, offering a range of solutions that promise efficiency, scalability, and cost-effectiveness. However, the journey towards full SaaS adoption is fraught with challenges that span from technical complexities to security concerns.

In fact, nearly half of respondents (42%) said managing all app configurations consistently was the most crucial challenge to solve in 2022 with regard to SaaS environments in the workplace (Better Cloud, 2023).

SaaS Statistics: Bar graph showing challenges most crucial to solve in a SaaS environment in 2022

Meanwhile, nearly a third (30%) said that getting visibility into all user activity, data files, and folders and automating more SaaS tasks and/or helpdesk tickets were the largest challenges.

Furthermore, when organizations get bought or buy another company, it can be challenging to integrate multiple IT environments (Better Cloud, 2023).

SaaS Statistics: Bar graph showing biggest SaaS Ops priorities for mergers and/or acquisitions in 2022

About 12% reported being bought by another company, and 13% reported buying or merging with another organization. This meant that SaaS priorities for mergers and/or acquisitions centered around migrating employees to their infrastructure or gaining visibility into the new acquisition’s SaaS environment.

When it comes to downtime, there was a total of 9,161 hours of cloud downtime in 2022 (Parametrix, 2023).

In total, there were 1,190 performance interruptions reported – four times the number reported by providers.

In fact, 10% of respondents reported third-party IT service-related issues (e.g., SaaS) as one of the most common causes of an IT outage that affected their organization between 2019 and 2022 (Uptime Institute, 2023).

SaaS in SMBs

Small to medium-sized businesses (SMBs) are increasingly turning to SaaS solutions. The main draw is their cost-effectiveness, letting businesses tap into cutting-edge technology without breaking the bank on upfront costs.

In 2023, small to medium-sized businesses (SMBs) saw a 5% increase in the average number of SaaS apps used compared to 2021 (Productiv, 2023).

The average number in 2023 was 253 SaaS apps. This growth indicates a broader acceptance and reliance on cloud-based solutions to meet diverse business needs.

Furthermore, in 2022, SMBs tended to sign two-year contracts with SaaS providers (Productiv, 2023).

SaaS Statistics: Bar graph showing change in proportion of contracts with term length for SMBs, 2021 and 2022

This marked a 16% increase in two-year contracts signed compared to 2021. Such longer-term contracts can often come with cost benefits, further emphasizing the cost-effectiveness of SaaS solutions for SMBs.

However, the SMB segment spent 11% more per employee on SaaS compared to the mid-market segment (Productiv, 2023).

These were the SaaS spends per employee according to business segments:

  • Enterprises: $7,492
  • Mid-market: $10,045
  • SMBs: $11,196

This is likely driven by discounts being granted for large volume spending and enterprise-wide licensing agreements, as well as efficiency of scale with consumption-based SaaS apps.

At the same time, SMBs saw the highest levels of average licensing usage at 50% (Productiv, 2023).

This is keeping in mind that, on average, across all business segments, more than half of licenses continue to go unused over a 90-day period.

Security and Data Privacy

82% of security breaches involved data stored in the cloud in 2023 (IBM, 2023).

In fact, attackers often gained access to multiple environments, with 39% of breaches spanning multiple environments and incurring a cost of $4.75 million.

The leading concern for most organizations in 2022 was securing SaaS apps (Better Cloud, 2023).

This goes beyond security reviews for new software; it also includes securing user activity and their data, receiving alerts when inappropriate file sharing occurs, and remediating it properly.

This was a concern for 37% of organizations.

The most prevalent SaaS-related security issue in 2022 was that nearly half (43%) of organizations added a new SaaS app that stored sensitive data (Better Cloud, 2023).

SaaS Statistics: Bar graph showing SaaS-related security issues in last 12 months

Other related issues were users forwarding work emails to personal emails (35% of organizations) and security policy violations (25%).

In fact, nearly a fifth of respondents (17%) stated that improving SaaS data protection to reduce risk is a big priority for 2023 (Better Cloud, 2023).

Larger priorities included strengthening IT and business collaboration (24%) and automating more SaaS-related processes (20%).

There’s also a growing commitment to providing resources to manage SaaS environments within organizations (Better Cloud, 2023).

58% of respondents said that their organization invested enough to protect data within SaaS apps in 2022, up from 48% in 2021.

Meanwhile, more than a third (38%) of respondents identified SaaS apps as a top target for cyberattacks (Thales Group, 2023).

In fact, 46% said they experienced a data breach in their cloud environment in 2022.

Furthermore, more than a third (37%) of global respondents reported having 40% or more of their employees using multi-factor authentication for cloud and SaaS apps in 2022 (Thales Group, 2022).

This is a sharp increase from only 12% in 2021.

SaaS and AI

The landscape of SaaS is undergoing a transformative shift, particularly with the infusion of artificial intelligence (AI) capabilities. As the latest SaaS statistics show, AI is not just a buzzword but a critical component shaping the future of cloud-based services.

82% of cloud companies already have AI-driven features in their SaaS products (BVP, 2023).

SaaS Statistics: Stacked bar graph showing whether there are AI-driven features in SaaS products in 2023

Of the 18% that said they don’t, 86% plan to have AI features by the end of 2023.

In fact, the integration of generative AI into SaaS and web applications is increasingly becoming the norm (Kristi Hines, 2023).

As of August 2023, the market offers over 800 plugins specifically designed for ChatGPT.

Furthermore, machine learning (ML) and AI experienced 85% growth in Q3 2023 c0mpared with Q3 2022 (Vendr, 2023).

This points to companies building a strong foundaton for a major onset of AI.

The Bottom Line

In conclusion, the SaaS landscape in 2024 shows promise and growth. It’s marked by rising revenues and new pricing models. A shift towards AI is also evident.

However, challenges exist, with security being a big concern given the rise in cloud data breaches. SMBs are also adopting SaaS at a fast pace yet face issues like high costs and unused licenses. Furthermore, AI’s role in SaaS is growing, but its impact on buying choices is still limited.

These SaaS statistics serve as a guide for organizations. They help in making smart choices in a complex market, making them key for anyone looking to make the most of SaaS in today’s digital world.


What are the benefits of SaaS?

What are the emerging trends in the SaaS industry?

How do I choose the right SaaS solution?

Why is understanding SaaS statistics important for businesses?


Statista Market Insights, 2023

Mike Sonders, 2024

Better Cloud, 2023

Userpilot, 2023

First Page Sage, 2024

Chart Mogul, 2023

Panorama, 2023

Enlyft, 2024

Fortinet, 2023

Spiceworks, 2024

Tracxn, 2024

Learning Counsel, 2022

Parametrix, 2023

Uptime Institute, 2023

Productiv, 2023

IBM, 2023

Thales Group, 2022

Thales Group, 2023

BVP, 2023

Vendr, 2023

Kristi Hines, 2023


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Maria Webb
Technology Journalist
Maria Webb
Technology Journalist

Maria is a technology journalist with over five years of experience with a deep interest in AI and machine learning. She excels in data-driven journalism, making complex topics both accessible and engaging for her audience. Her work is prominently featured on Techopedia, Business2Community, and Eurostat, where she provides creative technical writing. She holds a Bachelor of Arts Honours in English and a Master of Science in Strategic Management and Digital Marketing from the University of Malta. Maria's background includes journalism for Newsbook.com.mt, covering a range of topics from local events to international tech trends.