How are data management and data analytics related?

Q:

How are data management and data analytics related?

A:

Data management and data analytics are two sides of the same coin. We're in the age of self-service analytics, where users from different departments of a company run analytics to make informed decisions. For personnel from non-IT verticals, data needs to be maintained in a simple and easily understandable form to facilitate easy analysis. This is where a sound data management policy makes a real difference.

A good data management policy ensures that data is collected, stored, secured and made easily accessible to users across the organization. When data from multiple sources is cleansed and structured to fit into a uniform format, it makes it easy for users to run data analytics and get answers to questions really fast. There has been a growing need for data cleansing tools recently, and a lot of analytics solutions in the market are starting to offer data cleansing as part of their analytics offering, along with other features that enable better data processing. This goes to show how data management and data analytics are closely interrelated.

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Written by Raj Sabhlok
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Raj Sabhlok is the president of ManageEngine and Zoho.com, both divisions of Zoho Corp. Raj has particular interest in IT management software and its power to change the fortunes of a business when implemented effectively. Prior to Zoho, Raj spent nearly 20 years working with some of the world’s most innovative technology companies including Embarcadero Technologies, BMC Software and The Santa Cruz Operation (SCO). In his career, he has held technical, marketing, sales and executive management positions within the enterprise software industry. Raj has a bachelor’s degree in mathematics from the University of California, Santa Cruz and an MBA from Duke University’s Fuqua School of Business. He lives in Silicon Valley with his wife and four boys — and his iPhone.

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