Data Analytics
Definition - What does Data Analytics mean?
Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral data and patterns, and techniques vary according to organizational requirements.
Data analytics is also known as data analysis.
Techopedia explains Data Analytics
Data analytics is primarily conducted in business-to-consumer (B2C) applications. Global organizations collect and analyze data associated with customers, business processes, market economics or practical experience. Data is categorized, stored and analyzed to study purchasing trends and patterns.
Evolving data facilitates thorough decision-making. For example, a social networking website collects data related to user preferences, community interests and segment according to specified criteria such as demographics, age or gender. Proper analysis reveals key user and customer trends and facilitates the social network's alignment of content, layout and overall strategy.
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Guide to Data Warehousing - Implementing a data warehouse is a strong step toward managing data on an enterprise level. This guide covers the factors one should consider when selecting and implementing a data warehousing solution.
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Data Warehousing Product Selection Tool - Compare the Best Data Warehousing Tools Implementing a data warehouse is a strong step toward managing data on an enterprise level, either for management purposes or business intelligence efforts.
