Jedi Strategies for Social Media Management
By Andrew Beattie , May 20, 2013
Takeaway: Find out how a business can keep its social media presence from going to the Dark Side.
Whether you call it social media management (SMM) or social media marketing (also SMM), many businesses are very interested in having it. Creating and maintaining a social media presence is easy if you are a celebrity or a pro athlete, but businesses face some unique challenges. It can be hard to know where to go for help in learning what is still an obscure discipline. But sometimes, wisdom appears where you least expect it. Find out how a business can keep its social media presence from going to the Dark Side, according to Jedi wisdom. (Get some background info on social media in Understanding Social Media: What You Need to Know.)
Andrew Beattie has spent most of his career writing, editing and managing Web content in all its many forms. He is especially interested in the future of search and the application of analytics to the business world. Full Bio
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