ALERT

[WEBINAR] Building a Business-Driven Data Architecture

Pay Per Lead (PPL)

Definition - What does Pay Per Lead (PPL) mean?

Pay per lead (PPL) is a type of affiliate marketing program where a marketer or advertiser pays an affiliate according to the number of converted leads that they produce for the advertiser. A converted lead is akin to a potential customer, for example someone who has signed up for a service or downloaded software, but has not made actual purchases.

Techopedia explains Pay Per Lead (PPL)

Pay per lead is a payment scheme for online marketing where the affiliate or agent is paid for each generated lead which meets the criteria, known as the affiliate agreement, which is set by the advertiser. The lead is rated according to its quality or closeness to becoming a paying customer. The criteria is often something along the lines of the lead or potential customer completing a required action such as completing the signup process for an account in a website or newsletter, trial offer signup or downloading of software.

PPL is often seen in a negative light because its design inherently promotes dishonesty among the affiliates who engage in questionable methods of finding and reporting leads so that they are paid more, resulting in weak or fabricated leads. Unlike other affiliate marketing strategies which pay for bulk traffic, PPL can often be abused, which can cause negative results for both advertiser and affiliate.

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
Free Whitepaper: The Path to Hybrid Cloud
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.