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INFOGRAPHIC: Google Ads And The War On Free Clicks

By Techopedia Staff | Last updated: July 31, 2012
Source: Wordstream.com

Just when you think that advertising couldn't be more in-your-face than it already is, the world takes a turn a little more toward that of futuristic movies, where blank space ceases to exist and is replaced by a growing legion of ads. At least according to this infographic from Wordstream, which shows that clicks on paid search listings beat out organic clicks by a margin of nearly 2:1 in searches with "high commercial intent."

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To be fair, organic searches still get more clicks overall, but those distracting little paid ads are gaining ground. What this means is that organic search may be becoming a tougher battleground, especially as Google continues to wage war on SEO spam. Does that mean the game has changed? Not necessarily - but the tactics are definitely getting a lot more complicated. Stay tuned! And check out the infographic below.

How Google Ads are Taking over the Search Engine Results Page.

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© WordStream

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Written by Techopedia Staff

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At Techopedia, we aim to provide insight and inspiration to IT professionals, technology decision-makers and anyone else who is proud to be called a geek. From defining complex tech jargon in our dictionary, to exploring the latest trend in our articles or providing in-depth coverage of a topic in our tutorials, our goal is to help you better understand technology - and, we hope, make better decisions as a result.

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