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Beta culture is a recent trend in software/hardware development and distribution, where devices or applications that are supposed to be in the software cycle testing phase are released to keep up with competitors and market trends. Although they have undergone the first step in the testing cycle, these beta versions still have a long way to go before final product release. Today, companies tend to deploy products that are still in the beta phase – in the hope that customers will embrace them, quirks and all.
Techopedia Explains Beta Culture
With the continuous evolution of technology, innovative ideas pop up everywhere. Even well known companies are in the habit of releasing beta versions as if they are final products. This is done with the belief that a product ultimately can be fixed through product updates for features or bug fixes. The risk is that beta product leaves customers unsatisfied and damages company credibility.
