Celebrity NFTs are becoming a force to reckon with in the decentralized finance (DeFi) space within the more expansive cryptocurrency industry. Many well-known celebrities have, in the last few years, adopted and launched NFT digital assets for various reasons – some more obvious than others.
On the other end of the spectrum are fans eager to gain exposure to one of the fastest-growing sectors of the blockchain economy, thanks to the various forms of digital art assets that can be bought on-chain.
What Are Celebrity NFTs?
NFTs, otherwise referred to as non-fungible tokens, are a type of digital asset stored on the blockchain and used to represent a wide variety of items such as art, music, videos, games, sports, and more. Unlike cryptocurrencies, they are not exchangeable and have a unique history of ownership that can be verified by anyone.
Celebrities have turned to NFTs as an alternative to creating, promoting, and acquiring digital collections. NFT projects released by popular celebrity figures stand out due to their massive following, resulting in ready demand and often instant growth in value.
NFTs can be used by celebrities to express their creativity, connect with fans, and support social causes.
How Celebrity NFTs Shape the Crypto Market
Celebrities bring more attention and adoption to the crypto market as they introduce new audiences and investors to blockchain technology and the realm of cryptocurrencies. The number of celebrities who hold NFTs and crypto has grown significantly in 2023, despite the crypto winter, according to Cryptopolitan.
Celebrity NFTs benefit the crypto market in numerous ways, including:
- Boosting the activity and liquidity of NFT platforms and marketplaces, such as OpenSea, Rarible, and SuperRare;
- Enhancing the value and popularity of the underlying blockchains and tokens that power the NFTs, such as Ethereum, Solana, and Binance Smart Chain;
- Spurring more innovation and diversity in the NFT space, as well-known people in their fields experiment with different formats, genres, styles, and themes for their digital collectibles;
- Generating more awareness and education about the potential and benefits of NFTs and crypto for various industries and sectors, such as entertainment, media, sports, fashion, art, gaming, and real estate;
- Celebrities inspire more social awareness, impacting philanthropy initiatives through NFTs and crypto donations to various causes and charities.
Whether it’s a piece of art, a music album, or another one-of-a-kind creation, popular individuals in a variety of industries, including artists, musicians, athletes, and ambitious individuals, use the opportunity to sell exclusive and irreplaceable digital assets to interested buyers.
In this article, we highlight some prominent individuals who have enthusiastically embraced the NFT craze, launching some of the best collections.
10 Celebrities with Successful NFTs
1. Snoop Dogg
Calvin Cordozar Broadus Jr, known professionally in the music industry as Snoop Dogg, is an American rapper and music producer. He is one of the most dynamic and influential celebrities in the NFT space.
Snoop Dogg has in the past bought many high-end NFT art from artists like XCOPY and even published his NFT collections on OpenSea. One of his most significant debuts is “A Journey with the Dogg,” which features the artist’s memories from his early years.
The collection features NFT-themed artwork, an original soundtrack referred to as “NFT,” not to mention the “Snoop Dogge Coins” that were specifically designed to appeal to Dogecoin (DOGE) fans and enthusiasts.
Snoop Dogg recently announced plans to turn Death Row Records into the NFT music label.
The rapper released another NFT collection dubbed the Snoop Dogg Passport Series, which is expected to gain value and utility as he embarks on a summer tour. Holders of this collection will have dedicated access to the behind-the-scenes content of the tour, including unseen materials, special merchandise, artworks, and unique experiences associated with the musical legend.
Snoop Dogg has also teased another new curated NFT artwork collection, which will be airdropped to all holders of the Passport Series.
“Throughout my career, I’ve always been pushing things forward,” Snoop Dogg a in a press release.
“With the passport series, I can allow my fans to travel the world with me – no one’s ever done that. I’ve always been a pioneer, and digital merch is part of the future. I’m hoping other artists can see what I’m doing and continue to innovate on their own.”
2. Gary Vaynerchuk
Entrepreneur, social media personality, author, and speaker Gary Vaynerchuk has been a vocal proponent of NFTs and crypto for years. Gary Vee, as he is popularly known, has, over the years, amassed a substantial NFT portfolio worth over $107 million.
Gary Vee launched his own NFT business called VeeFriends, which provides access to his events and communities. His collection features various forms of digital art ranging from illustrations to animations as well as designs.
Each NFT in Gary Vee’s collection is unique and can be purchased, sold, and traded on-chain. With this collection, his fans can support the entrepreneur and participate in the community that blends storytelling, art, collecting events, and innovative technologies.
VeeFriends aims to scale to 283 unique characters and their attributes. According to the company, “These characters foster a sense of community and inspire creativity, self-discovery, accountability, and personal growth.”
The VeeFriends collection was minted on the Ethereum blockchain to ensure unprecedented opportunities for various use cases, seamless collectability, and community building.
3. Tony Hawk
The legendary professional skateboarder Tony Hawk is also one of the most celebrated participants in the NFT sector, combining crypto and sports to create value in the digital space. Hawk made headlines in 2022 with Autograph, an NFT collection called “The Last Trick Skateboard.”
The collection featured Hawk’s most iconic tricks, such as the Front Side Cab, Finger Flip, Gymnast Plant, Magic Dance, and Varial 5. Sold in mystery containers for $40, these NFTs fetched $41,600 in total primary sales.
NFTs, although uniquely different from each other, offered an accurately 3D-scanned digital replica of the actual skateboard that Hawk used to execute the trick for the final time. In addition to the NFT, all the buyers of the collection received a physical skateboard. Both the NFTs and their corresponding physical skateboards carry Hawk’s signature, which significantly increased their value.
4. Paris Hilton
The Iconic Crypto Queen of NFTs, Paris Hilton, is no stranger to trends. The heiress and media personality is well known for her contributions to fashion, social media, and entertainment for many years.
Hilton’s involvement in the NFT space started in April 2021, when she launched her own NFT collection called “Planet Paris” on Nifty Gateway, a platform that allows artists to create and sell digital art.
The collection featured three pieces: “Hummingbird in My Metaverse,” “Legend of Love,” and “Iconic Crypto Queen.”
Her first two pieces were sold in multiple editions for $10,000 each, while the last one was a one-of-a-kind piece that was auctioned off for a whopping $1.11 million. The buyer was an anonymous bidder who goes by the name “Adirolls.”
The “Iconic Crypto Queen” NFT portrays Hilton as a futuristic queen with a crown of Ethereum logos and a scepter of Bitcoin. The NFT artwork was created by designer Blake Kathryn, who collaborated with Hilton on the entire collection.
Hilton is uniquely inspired by the potential of NFTs for artists and creators, especially in terms of value creation, secondary sales, and democratization of art – the media personality dreams of future projects where artists collaborate with their fans in metaverses.
5. LeBron James
LeBron James is not only one of the greatest basketball players of all time but also one of the most influential and successful celebrities in the world.
He has won four NBA championships, four MVP awards, two Olympic gold medals, and countless accolades and honors. He has also built a global brand and empire that spans sports, entertainment, media, education, and philanthropy.
In addition to holding the reins in NBA, James has been making moves in the crypto industry with his highly sought-after NFT collections.
His most expensive NFT sold for over $200,000 in 2021, featuring a dunk that paid tribute to Kobe Bryant.
James has also partnered with Crypto.com, one of the leading exchange platforms for buying and selling crypto and NFTs. He became Crypto.com’s ambassador in 2023, along with Matt Damon and Snoop Dogg.
The king of the NBA also launched his own NFT collection called “The Moment of Truth” with Crypto.com, which was available for free to fans who spotted a QR code in their Super Bowl commercial.
James is personally motivated to ensure communities like his are not left behind by the new wave of innovation and opportunity. He is looking forward to working with Crypto.com to bring these opportunities to the sports community.
James remains one of the most influential and passionate celebrities in the NFT space. He is truly the NFT king of the NBA.
Another musician and producer celebrity tapping the potential of crypto innovations, particularly NFTs, is Grimes. The artist, often referred to as the ‘NFT WarNymph of the Music World,’ is come to be respected as one of the pioneers in the NFT space.
Grimes released and sold her own NFT collection called “WarNymph” on Nifty Gateway, a platform that allows artists to create and sell digital art. The collection featured 10 pieces of digital artwork, some with exclusive music by Grimes. This collection sold out in 20 minutes and made $5.8 million in 2021.
Grimes is currently creating a mythical universe called Oth3rkin, and WarNymph was her digital persona that would evolve as part of it.
Like Paris Hilton, Grimes was inspired by the potential of NFTs for artists and creators, especially in terms of value creation, secondary sales, and democratization of art.
7. Lindsay Lohan
The NFT Fursona of the Pop Culture World, as she is referred to in both the music, film, and crypto industries, Lindsay Lohan, is a huge fan of NFTs. Her journey in the space started when she sold her first NFT artwork called “Lindsay Lightning” for over $50,000 and donated the proceeds to charity. She has since become an avid collector, investor, and creator of NFTs.
Lindsay’s new single called “Lullaby” was released as an NFT on FanChai, a platform that supports artists by allowing them to create and sell digital music.
More recently, Lohan collaborated with Canine Cartel, a project that mints NFTs of dog-themed characters. She has also auctioned off an NFT of her canine “fursona” on OpenSea. The NFT depicts Lohan as a furry, specifically as a dog or wolf fursona in a DeviantArt style.
8. Floyd Mayweather
The legendary boxer recently made waves in the crypto space with his foray into non-fungible tokens. Mayweather’s interest has been marked by his unique approach to NFTs as a means of engaging with his fans.
He has released exclusive collectibles, including digital trading cards and artwork, which fans can purchase and own as a symbol of their support. Mayweather is known for his extravagant lifestyle, and his entry into the NFT market is no exception.
Mayweather plans to continue exploring the NFT space, aiming to create a platform for celebrities to connect with their fans through unique digital experiences.
With his immense popularity and innovative mindset, it is evident that Mayweather’s involvement in the NFT world will only amplify its growth and potential.
9. Mike Tyson
In the ever-evolving world of NFTs, another legendary figure found his place in the spotlight – Mike Tyson. The former heavyweight boxing champion has emerged as a groundbreaking force in the NFT space, showcasing his creativity and passion.
With an unpredictable journey reminiscent of his boxing career, Tyson ventured into the digital realm, collaborating with renowned artists and creators to bring his unique vision to life.
Tyson’s collections have captivated both fans and collectors alike, with artworks showcasing his iconic moments and unparalleled energy.
The boxing champion’s plans in the NFT space promise excitement. He aims to continue pushing boundaries and exploring new horizons, leveraging the power of technology and art to deepen his connection with his audience.
Originality, creativity, and a deep passion for the NFT space define Mike Tyson’s journey, making him a true trailblazer in this digital realm where art and technology converge.
10. Robert De Niro
Two-time Oscar winner Robert De Niro made headlines in 2022 when he became the face of an NFT collection following a partnership with LIT DAO. In the collection dubbed “Motion,” the Hollywood star’s face moves in reaction to Ethereum’s real-time price.
The Motion NFT Collection impressed many of his fans as it aimed to portray a unique interplay between market fluctuations and emotional volatility. The NFT was designed to follow the price of Ether at all times while responding to price changes, at the same time, imitating the behaviors of crypto holders who act in the same way.
“An exploration of the dynamic interplay between market volatility and emotional volatility,” OpenSea said at the time of the listing.
OpenSea listed The Motion NFT Collection with a minting cost marginally above 0.068 ETH, worth around $200 at the time. With the crypto winter still beating the NFT market in 2023, the collection had dropped to a floor price of only 0.02 ETH, worth approximately $38.
Celebrity NFTs have found a space in the crypto sphere and stand out for blending art and technology. Some artists are changing the lives of many around the world by selling NFTs and handing over the proceeds to charity initiatives. Celebrity NFTs are a way for fans to connect with their best artists while at the same time supporting their work.
They are also one way the most effective ways to speed up the mainstream adoption of crypto and digital assets. Like other investments in the digital asset market, risks are involved, and investors must do their due diligence before buying any digital items, including celebrity NFTs.