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A native mobile app is a smartphone application that is coded in a specific programming language, such as Objective C for iOS or Java for Android operating systems. Native mobile apps provide fast performance and a high degree of reliability. They also have access to a phone's various devices, such as its camera and address book. In addition, users can use some apps without an internet connection. However, this type of app is expensive to develop because it is tied to one type of operating system, forcing the company that creates the app to make duplicate versions that work on other platforms.
Most video games for mobile devices are native mobile apps.
Companies that are looking to promote themselves to the smartphone market have other options in addition to native mobile apps:
In the early stages of the smartphone market, most apps were tailored to the iPhone. However, as the market share for Android phones has grown, the need for cross-platform functionality has become a much bigger issue.