Website Content

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What is Website Content?

Website content is the text, visual, and aural components of a web page or website. It may also be referred to as web content.

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Website content can be informational, educational, entertaining, or utilitarian. When it is engaging, it encourages repeat visits, increases the likelihood of shares on social media, and helps improve search engine ranking.

Techopedia Explains the Website Content Meaning

Image explaining the meaning of website content

Some website content definitions are more technical and include all the elements that make a website accessible and contribute to the user experience (UX).

This broader view of website content includes interactive elements like hyperlinks and web forms, navigation elements like menus and buttons, and accessibility features like alternative text for images and captions for videos.

Website Content vs. Web Copy

Web copy is a type of web content that encourages the website visitor to take a specific action. All web copy is web content, but not all web content is web copy.

Website ContentWeb Copy
  • Purpose: To engage, inform, educate, inspire, or entertain website visitors.
  • Types of Content: Articles and blog posts, product descriptions, images, audio/video clips, and interactive tools.
  • Goal: Enhance visitor experience and provide value.
  • Purpose: To persuade website visitors to take a specific action like agreeing to accept cookies or registering for a newsletter.
  • Types of Content: Headlines, heading, and subheadings, calls-to-action (CTAs), and marketing modules.
  • Goal: Drive conversions, increase sales, or generate leads.

Types of Website Content

There are two basic kinds of website content: text and multimedia.

  • Text can be added to a webpage in blocks or within images. Web content added as text should include links that help readers gain access to more information The best-written text is unique and free from plagiarism.
  • Multimedia refers to any content other than text. Images, audio, and video are examples of multimedia website content.

Key Components of Website Content

A chart displaying the key components of website content

Web content should address the needs, interests, or problems of a specific audience.

Different types of content components can help ensure that website content will serve the needs of as many visitors as possible. A variety of content components will also help improve a web page or website’s functionality, accessibility, and search engine visibility.

Key website content components include:

Text Components

  • Articles and blog posts that provide detailed information, opinions, or entertainment.
  • Product descriptions that explain the features and benefits of specific products and services.
  • FAQs that address common customer questions and concerns.
  • Editorial or user-generated content (UGC) reviews.

Visual Components

  • Images that can be used to capture attention or convey information.
  • Videos that can be used to entertain visitors, explain how to do something, showcase products, or supplement text.
  • Infographics that can be used to share information in an easy-to-understand format.
  • Animations and motion graphics that can be used to make website content more visually appealing or help explain something in an engaging manner.

Audio Components

  • Podcasts that provide in-depth discussions for entertainment or education purposes.
  • Music or audio clips that can be used to share information, entertain, or enhance user experience.

Interactive Components

  • Forms that can be used to collect information from users.
  • Calls-to-Action that can be used to direct user behavior.
  • Links, menus, and buttons that help users find more website content.
  • Polls that encourage visitors to share opinions.

Accessibility Components

  • Alt text that describes images for visitors using screen readers.
  • Integrated keyboard navigation that ensures web content can be navigated without a mouse.

SEO Components

  • Hierarchical structure that helps search engines understand the website’s purpose and how content is organized.
  • Meta tags that provide information about a web page.

What is Good Website Content?

Website content can be considered “good” if it communicates ideas clearly, uses straightforward language that can be understood by a wide audience, is logically organized, and is easy to navigate.

The best content uses visual and audio components effectively and breaks information into digestible chunks for easy scanning.

Five Tips for Writing Good Website Content

Here are five tips to help you create engaging, useful website content:

  1. Anticipate your audience’s needs and tailor your content to meet them.
  2. Use simple language and break long content down into logical chunks. Avoid technical terms, slang, or industry jargon unless it is used by the audience you are trying to reach.
  3. Optimize content for search engines so people can find it easily.
  4. Place links to other content strategically throughout your content and make them stand out visually.
  5. Make content visually appealing. Augment text with relevant images, videos, audio clips, or infographics to encourage engagement.

CMS for Managing Your Website Content

A website content management system (CMS) is software that allows users to create, publish, update, and manage web content.

WordPress, Drupal, Joomla, and Shopify are popular CMSes. Content management systems may also be referred to as content management applications (CMAs). A reliable web hosting solution makes it easy to host your site with any of these CMSes.

Website Content Examples

If you are building a website, it’s important to include different types of website content and have a mix of content types on each web page.

Here are some examples of common types of web content and what they are used for:

Blog posts

Short, conversational articles on a site that is updated regularly.

Full articles

Longer and more formal than blog posts.

Videos

Include short video clips used to entertain visitors or make announcements, as well as longer videos used to demonstrate products, explain complex concepts, or provide step-by-step instructions.

Infographics

Conveys complex information in an easy-to-understand image.

Product descriptions

Text descriptions that highlight the features and benefits of a specific product or service.

Case studies

Provides a detailed account of how a company, small group, or individual solved (or tried to solve) a specific problem.

Testimonials and reviews

Includes customer experience and employee experience feedback.

Interactive tools

Includes on-page calculators, chatbots, and artificial intelligence (AI) design software that users can interact with directly on a website.

E-books

Collections of website content that can be downloaded and read offline.

White papers

Long-form articles that can be downloaded and read offline.

FAQs

Question/Answer content chunks that anticipate and address common queries and website audience concerns.

Podcasts

Audio content designed to inform, share opinions, and/or entertain.

Resources for Free Website Content

In the past, good website content was time-consuming for individuals to produce and expensive for commercial entities to publish. Generative AI is making it easier for people to create and repurpose free content.

Private Label Rights (PLR) publishers like PLR.me and royalty-free library sites like Pexels and Videvo have always allowed some website content to be repurposed for free, but the content choices were usually limited and not always useful.

Today, website owners can use GenAI models like ChatGPT and Google Gemini to quickly summarize or expand free PLR content and tailor the text for a specific audience.

Large language models (LLMs) can also be used to generate new images or edit free stock photos to make content more engaging.

Here are four tips for using free web content responsibly:

  1. Always check licenses

    It’s important to understand the terms for acceptable use for each free resource, whether it’s public domain, Creative Commons (CC), or PLR content.
  2. Provide attribution

    Give credit to the original creator(s) as required by the license. Consider alerting visitors when content has been generated by AI.
  3. Edit and personalize

    Don’t just copy and paste free text. Customize it to ensure it has the same voice as the human-written content on your site.
  4. Focus on quality

    Not all free content is equal. Be sure to choose sources that have good reputations for acquiring and sharing free content.

Benefits of Website Content

Genuinely interesting and valuable content establishes trust, keeps people on your site longer, and encourages them to explore further. It can also provide a global platform for sharing ideas, information, and products and offer a more affordable alternative to traditional advertising.

It’s important to optimize website content to get the full benefits of content creation. Optimization requires developers to understand both their audience and the web content meanings that search engines value. Google provides best practices for what web content will perform best for search engines.

The Bottom Line

Publishers should always create and organize web content with their audience’s needs in mind. The best content aligns audience needs with the content creator’s objectives.

Website content has to be managed if a website is going to be successful. This means that someone will need to regularly review published web content to ensure it remains relevant, engaging, and accurate. It’s also important to monitor how different types of website content perform.

Useful, engaging website content is the key to organic SEO traffic generation. When building a website, creating engaging content and organizing it into various categories for easy navigation will be necessary for the site’s success.

FAQs

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Margaret Rouse
Editor

Margaret jest nagradzaną technical writerką, nauczycielką i wykładowczynią. Jest znana z tego, że potrafi w prostych słowach pzybliżyć złożone pojęcia techniczne słuchaczom ze świata biznesu. Od dwudziestu lat jej definicje pojęć z dziedziny IT są publikowane przez Que w encyklopedii terminów technologicznych, a także cytowane w artykułach ukazujących się w New York Times, w magazynie Time, USA Today, ZDNet, a także w magazynach PC i Discovery. Margaret dołączyła do zespołu Techopedii w roku 2011. Margaret lubi pomagać znaleźć wspólny język specjalistom ze świata biznesu i IT. W swojej pracy, jak sama mówi, buduje mosty między tymi dwiema domenami, w ten…